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8/12/2019 Public Speaking in business
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Public S eakin
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Publ c S eak n
Public Speaking
Content Delivery
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Public Speaking
Content Delivery
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Focus attention
Source: Peoples (1992), p. 75
10
Attention
andinterest
Minutes 20 30 40 50 60Opening Body Close
6
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Lets learn from the masters-
The Greeks!
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Every great movie, book or play that has
stood the test of time has a solid Three-Act
structure.
-- Stephen J. Cannell
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What about this?Situation
Problem
Solution
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Opening >> Three stories >> Conclusion
He guides the audience through the 14.5
minutes with simple sentences.
Today I want to tell you three
stories.
The first story is about
connecting the dots.
My second story is about
love and loss.
My third story is about
death.
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5 part Greek outline for persuasive
speech
Introduction
Narrative
Argument
Refutation
Conclusion
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Introduction
Tell your audience what you are going to say
then say it, and then tell them what you just
said.
Prepare your audience to listen to you
favorably
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Open with a
grabber
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Introduction-The Greek Way
Talk about the
audience
Talk about the previous
speakerTalk about the event
Talk about the point of
the speech
It is a pleasure to be with a group that has demonstrated,
once again, what sales excellence stands for.
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I am honored to be with you today at your
commencement from one of the finest
universities in the world. I never graduated
from college. Truth be told, this is the closest
I've ever gotten to a college graduation. TodayI want to tell you three stories from my life.
That's it. No big deal. Just three stories.
Steve Jobs' commencement speech to Stanford
in 2005
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Rhetorical devices
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Repetition
Anaphorais the Greek term used to describethe repetitionof the same word or phrase at
the beginning of successive clauses orsentences.
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Churchills speech on Dunkirk to the Houseof Commons, 4 June 1940
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Parallel Structure
Parallelism is the successive use of identical
grammatical patternsof words, phrases, or
sentences.
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In business situations
We will work hard. We will work smart. We
will create a better future for the company
and for ourselves.
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Triads
When we let freedom ring, when we let it ring
from every village and every hamlet, fromevery state and every city, we will be able to
speed up that day when all of Gods children,black men and white men,Jews and Gentiles,Protestants and Catholics, will be able to join
hands and sing in the words of the old
Negro spiritual,Free at last! Free at last! Thank God Almighty, we
are free at last!
Martin Luther Kings famous I Have a Dream
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Steve Jobs: Stanford Commencement Address,
2005
[1] It means to try to tell your kids everythingyou thought youd have the next 10 years to
tell them in just a few months. [2] It means tomake sure everything is buttoned up so that itwill be as easy as possible for your family. [3]It means to say your goodbyes.
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Barack Obama, Keynote speech to Democratic
National Convention, July 2004]
Tonight, we gather to affirm the
greatness of our nation not because
of [1] the height of our skyscrapers,or [2] the power of our military, or [3]
the size of our economy.
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humbled by the task before us, grateful for the trust you have bestowed, mindful of
the sacrifices borne by our ancestors. [paragraph 2]
Homes have been lost; jobs shed; businesses shuttered. [5]
all are equal, all are free, and all deserve [...] pursue [...] happiness. [10]
we must pick ourselves up,
dust ourselves off,
and begin again the work of remaking America [16]
to spend wisely, reform bad habits, and do our business in the light of day [19]
the justness of our cause, the force of our example, the tempering qualities of
humility and restraint.
Triads
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In business situations:
Our new reflective window film will reduce
your air-conditioning costs, eliminateannoying glare, and protect your furnishings
fromsun damage. The new strategy willwork if we do our job as managers. Thatmeans articulating our goals, making surethat every employee understands how his
or her job fits with the strategy, andaligning rewards with the right behavior at
every level.
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Antithesis
The choice is ours. We can live with the defenders
dilemma, or grasp the innovators advantage.
know that your people will judge you on what you can
build, not what you destroy.
we will extend a hand if you are willing to unclench your
fist
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If I had never dropped out, I would
have never dropped in
Again, you cant connect the dots
lookingforward; you can only
connect them lookingbackwards.
The heavinessof being successful
was replaced by the lightnessof
being a beginner again
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Rhetorical Questions
Is l i fe so dear, or peace so sweet, as to be
pu rchased at the pr ice of chains and s lavery?
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17 of our sons and daughters have already
died in gang-related crime. How many will it
take before we act?
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Three learning styles
Visual
Auditory
Kinesthetic
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Public Speaking
Content Delivery
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Body Language
Vocal Tone
63%
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Facial Expressions
Copyright 2011 Pearson Education, Inc.All rights reserved.
42
We can produce more than 1,000 different
facial expressions.
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Wear the Appropriate Costume
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Clothes/Accessories
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Vocal Variety
We can produce at least
325 different pitches.
There are more nerves inthe muscles of the larynxthan any other musclesin your body, with the
exception of your eyes.
In addition, we use
three quarters ofour body when you
speak a word
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PlanAround
the 4 Ps:Pace Pauses
PowerPitch
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Do You Have Mumblitis?
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THEIR FINEST HOUR
The whole fury and might of the enemy must very soon be
turned on us. Hitler knows that he will have to break us in thisisland or lose the war. If we can stand up to him all Europe
may be free and the life of the world may move forward into
broad sunlit uplands. But if we fail then the whole world
including the United States including all that we have known and
cared for will sink into the abyss of a new dark age made
more sinister and perhaps more protracted by the lights of
perverted science. Let us therefore brace ourselves to our duties
and so bear ourselves that if the British Empire and its
Commonwealth last for a thousand years men will say This was their finest hour.
Winston S. Churchill
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Copyright 2011 Pearson Education, Inc.All rights reserved. 51
Vocal Expressiveness
Word Stress
Give three different meanings to each sentence bystressing the word in italics:
Iwas born in New Delhi. I was bornin New Delhi.
I was born in New Delhi.
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Ali Y V i ith E i
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Align Your Voice with Expressive
Gestures
If you are expressive with your face and other
gestures, your voice tends to naturally align.
Exaggerate Words (looooong)
Ditch the Notes, Keep Your Head Up,and project Your Voice
DO
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DO:
Relax your vocal cords
Vary your pace
Examine the pitch of your voice
Use inflection for emphasis
Use pauses effectively
Articulate your words clearly
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Exercises to Improve the Quality of Your
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Exercises to Improve the Quality of Your
Voice
Work your Ts
important, impordant.
Substituting D for T is one of the most
common mistakes speakers makenotice
becomes nodice and little becomes liddle.
To improve enunciation sing the phrase, the tip
of the tongue, the teeth the lips.
ARTICULATION EXERCISES
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ARTICULATION EXERCISES
_ Pronounce ewith extreme extension of thelips sidewise.
_ Pronounce ahwith the jaw well dropped.
_ Pronounce oowith the lips projected asmuch as possible.
Repeat rapidly: e-ah-oo; oo-ah-e; oo-e-ah; ah-e-oo; ah-oo-e; eoo-
ah.
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Tongue twisters
For isolation of muscles for articulation,try some like those below :
The blue bluebird blinks. Three free throws.
What time does the wristwatch strap shop
shut? Strange strategic statistics.
Freshly fried flying fish, freshly fried flesh.
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A blue trip slip for an eight-cent fare, A buff trip slip for
a six-cent fare, A pink trip slip for a three-cent fare.
Good blood, bad blood. (Repeat.)
Geese cackle, cattle low, crows caw, cocks crow.
A big black bug bit a big black bear.
The clumsy kitchen clock click clicked
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I said mixed biscuits, not bixed miscuits!
Flags fluttered fretfully from foreign
fortifications and fleets.