Public Speaking in business

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    Public S eakin

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    Publ c S eak n

    Public Speaking

    Content Delivery

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    Public Speaking

    Content Delivery

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    Focus attention

    Source: Peoples (1992), p. 75

    10

    Attention

    andinterest

    Minutes 20 30 40 50 60Opening Body Close

    6

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    Lets learn from the masters-

    The Greeks!

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    Every great movie, book or play that has

    stood the test of time has a solid Three-Act

    structure.

    -- Stephen J. Cannell

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    What about this?Situation

    Problem

    Solution

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    Opening >> Three stories >> Conclusion

    He guides the audience through the 14.5

    minutes with simple sentences.

    Today I want to tell you three

    stories.

    The first story is about

    connecting the dots.

    My second story is about

    love and loss.

    My third story is about

    death.

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    5 part Greek outline for persuasive

    speech

    Introduction

    Narrative

    Argument

    Refutation

    Conclusion

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    Introduction

    Tell your audience what you are going to say

    then say it, and then tell them what you just

    said.

    Prepare your audience to listen to you

    favorably

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    Open with a

    grabber

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    Introduction-The Greek Way

    Talk about the

    audience

    Talk about the previous

    speakerTalk about the event

    Talk about the point of

    the speech

    It is a pleasure to be with a group that has demonstrated,

    once again, what sales excellence stands for.

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    I am honored to be with you today at your

    commencement from one of the finest

    universities in the world. I never graduated

    from college. Truth be told, this is the closest

    I've ever gotten to a college graduation. TodayI want to tell you three stories from my life.

    That's it. No big deal. Just three stories.

    Steve Jobs' commencement speech to Stanford

    in 2005

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    Rhetorical devices

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    Repetition

    Anaphorais the Greek term used to describethe repetitionof the same word or phrase at

    the beginning of successive clauses orsentences.

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    Churchills speech on Dunkirk to the Houseof Commons, 4 June 1940

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    Parallel Structure

    Parallelism is the successive use of identical

    grammatical patternsof words, phrases, or

    sentences.

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    In business situations

    We will work hard. We will work smart. We

    will create a better future for the company

    and for ourselves.

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    Triads

    When we let freedom ring, when we let it ring

    from every village and every hamlet, fromevery state and every city, we will be able to

    speed up that day when all of Gods children,black men and white men,Jews and Gentiles,Protestants and Catholics, will be able to join

    hands and sing in the words of the old

    Negro spiritual,Free at last! Free at last! Thank God Almighty, we

    are free at last!

    Martin Luther Kings famous I Have a Dream

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    Steve Jobs: Stanford Commencement Address,

    2005

    [1] It means to try to tell your kids everythingyou thought youd have the next 10 years to

    tell them in just a few months. [2] It means tomake sure everything is buttoned up so that itwill be as easy as possible for your family. [3]It means to say your goodbyes.

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    Barack Obama, Keynote speech to Democratic

    National Convention, July 2004]

    Tonight, we gather to affirm the

    greatness of our nation not because

    of [1] the height of our skyscrapers,or [2] the power of our military, or [3]

    the size of our economy.

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    humbled by the task before us, grateful for the trust you have bestowed, mindful of

    the sacrifices borne by our ancestors. [paragraph 2]

    Homes have been lost; jobs shed; businesses shuttered. [5]

    all are equal, all are free, and all deserve [...] pursue [...] happiness. [10]

    we must pick ourselves up,

    dust ourselves off,

    and begin again the work of remaking America [16]

    to spend wisely, reform bad habits, and do our business in the light of day [19]

    the justness of our cause, the force of our example, the tempering qualities of

    humility and restraint.

    Triads

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    In business situations:

    Our new reflective window film will reduce

    your air-conditioning costs, eliminateannoying glare, and protect your furnishings

    fromsun damage. The new strategy willwork if we do our job as managers. Thatmeans articulating our goals, making surethat every employee understands how his

    or her job fits with the strategy, andaligning rewards with the right behavior at

    every level.

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    Antithesis

    The choice is ours. We can live with the defenders

    dilemma, or grasp the innovators advantage.

    know that your people will judge you on what you can

    build, not what you destroy.

    we will extend a hand if you are willing to unclench your

    fist

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    If I had never dropped out, I would

    have never dropped in

    Again, you cant connect the dots

    lookingforward; you can only

    connect them lookingbackwards.

    The heavinessof being successful

    was replaced by the lightnessof

    being a beginner again

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    Rhetorical Questions

    Is l i fe so dear, or peace so sweet, as to be

    pu rchased at the pr ice of chains and s lavery?

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    17 of our sons and daughters have already

    died in gang-related crime. How many will it

    take before we act?

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    Three learning styles

    Visual

    Auditory

    Kinesthetic

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    Public Speaking

    Content Delivery

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    Body Language

    Vocal Tone

    63%

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    Facial Expressions

    Copyright 2011 Pearson Education, Inc.All rights reserved.

    42

    We can produce more than 1,000 different

    facial expressions.

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    Wear the Appropriate Costume

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    Clothes/Accessories

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    Vocal Variety

    We can produce at least

    325 different pitches.

    There are more nerves inthe muscles of the larynxthan any other musclesin your body, with the

    exception of your eyes.

    In addition, we use

    three quarters ofour body when you

    speak a word

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    PlanAround

    the 4 Ps:Pace Pauses

    PowerPitch

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    Do You Have Mumblitis?

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    THEIR FINEST HOUR

    The whole fury and might of the enemy must very soon be

    turned on us. Hitler knows that he will have to break us in thisisland or lose the war. If we can stand up to him all Europe

    may be free and the life of the world may move forward into

    broad sunlit uplands. But if we fail then the whole world

    including the United States including all that we have known and

    cared for will sink into the abyss of a new dark age made

    more sinister and perhaps more protracted by the lights of

    perverted science. Let us therefore brace ourselves to our duties

    and so bear ourselves that if the British Empire and its

    Commonwealth last for a thousand years men will say This was their finest hour.

    Winston S. Churchill

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    Copyright 2011 Pearson Education, Inc.All rights reserved. 51

    Vocal Expressiveness

    Word Stress

    Give three different meanings to each sentence bystressing the word in italics:

    Iwas born in New Delhi. I was bornin New Delhi.

    I was born in New Delhi.

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    Ali Y V i ith E i

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    Align Your Voice with Expressive

    Gestures

    If you are expressive with your face and other

    gestures, your voice tends to naturally align.

    Exaggerate Words (looooong)

    Ditch the Notes, Keep Your Head Up,and project Your Voice

    DO

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    DO:

    Relax your vocal cords

    Vary your pace

    Examine the pitch of your voice

    Use inflection for emphasis

    Use pauses effectively

    Articulate your words clearly

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    Exercises to Improve the Quality of Your

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    Exercises to Improve the Quality of Your

    Voice

    Work your Ts

    important, impordant.

    Substituting D for T is one of the most

    common mistakes speakers makenotice

    becomes nodice and little becomes liddle.

    To improve enunciation sing the phrase, the tip

    of the tongue, the teeth the lips.

    ARTICULATION EXERCISES

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    ARTICULATION EXERCISES

    _ Pronounce ewith extreme extension of thelips sidewise.

    _ Pronounce ahwith the jaw well dropped.

    _ Pronounce oowith the lips projected asmuch as possible.

    Repeat rapidly: e-ah-oo; oo-ah-e; oo-e-ah; ah-e-oo; ah-oo-e; eoo-

    ah.

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    Tongue twisters

    For isolation of muscles for articulation,try some like those below :

    The blue bluebird blinks. Three free throws.

    What time does the wristwatch strap shop

    shut? Strange strategic statistics.

    Freshly fried flying fish, freshly fried flesh.

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    A blue trip slip for an eight-cent fare, A buff trip slip for

    a six-cent fare, A pink trip slip for a three-cent fare.

    Good blood, bad blood. (Repeat.)

    Geese cackle, cattle low, crows caw, cocks crow.

    A big black bug bit a big black bear.

    The clumsy kitchen clock click clicked

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    I said mixed biscuits, not bixed miscuits!

    Flags fluttered fretfully from foreign

    fortifications and fleets.