When you speak to persuade, you attempted to reinforce, modify, or change audience members’ beliefs, attitudes, opinions, values, and behaviors.

Your objective is to prompt the audience to alter their thinking and possibly take action.

learning about the dynamics of social relationships between individuals, groups and communities. A socially aware individual values human rights and acknowledges the importance of harmonious social interaction for the developmental progress of human beings. Social awareness spans a wide spectrum, beginning with social skills development in early childhood and encompassing the level of social consciousness that leads to social activism and societal transformation (http://www.wikihow.com/Develop-Social-Awareness).

In trying to persuade your audience, you are taking a standpoint.

Standpoint refers to the mental place from which an individual views, interprets and evaluates the world. An individual takes a “stand” about her or his “ point” of view!

Should marijuana be legalized in South Carolina?

Brainstorm Write down your standpoint

Please post your standpoint in the Discussion Area of our class

Example: I believe that marijuana should be legalized in South Carolina for medicinal reasons.

I believe that marijuana should be legalized in South Carolina for medicinal reasons.

Medicinal reasons will be the main focus of your speech.

Who are your listeners?

Should you appeal to the listeners attitudes, beliefs and values?

Should you adapt your message to audience demographics?

Tailoring a speech to fit your audience begins with audience analysis—getting to know the people you’ll be addressing—their interests, views, and familiarity with your topic.

That knowledge allows you to anticipate your listeners’ needs and continues through the presentation of the speech and beyond.

Speakers can use audience-research questionnaires to gather useful information about audience demographics and psychographics.

Once you select your topic for discussion

You are to create 4 questions for your audience members.

Your audience remember will respond to your questions. The responses that you collect will be used as your primary data in your speech.

Questionnaire--a series of open and closed ended questions.

Closed ended questions—elicit a small range of specific answers

Should marijuana be legalized in the South Carolina? Yes or No

Open ended questions—allows audience members to elaborate as much as they wish.

How do you feel about the legalization of marijuana in South Carolina ?

Each group is required to create a survey for the topic!

Based upon your standpoint/main point, develop 4 questions on marijuana for your audience ( note: this is just an in class assignment)

Open ended questionsClosed ended questions

Selecting

Affirmative Action Organic Food VS Fast Food Animal Experimentation Danger of Cell Phones Child Labor Community Colleges VS Four Year Colleges

Organic Foods/Fast Foods Higher Education Cloning Living Together Before Marriage Voting Rights Acts Racial Profiling Transgender Does Capital Punishment Deter Crime? Domestic Violence Legalizing Drugs Internet/Social Media Gay Marriages/Relationships/Adoptions Guns and Crime Home Schooling US Immigration Policy Interracial Relationships/Marriages Is the Death Penalty Fair? Organ Transplants Policing Police Physician Assisted Suicide Video Games Wars

BrainstormingAffirming Your Position

Standpoint

Standpoint refers to the mental place from which an individual views, interprets and evaluates the world. An individual takes a “stand” about her or his “ point” of view!

BrainstormCreate A StandpointReview Persuasive Speech CriteriaDevelop An Audience Research QuestionnaireResearch sources that support your Standpoint

Using Sources From Our Library

http://libguides.hgtc.edu/spc205online_graham_persuasive

Good Persuasive Speeches contain accurate,relevant, and interesting supporting materials

Examples—illustrate, describe, or present things. Their purpose is to aid understanding by making ideas, items, or events more concrete.

Share stories—one of the most powerful means of conveying a message is through a story (also called narrative)

Testimony-is firsthand findings, eyewitness accounts

Lay testimony-or a testimony by non experts such as eyewitnesses, can reveal compelling firsthand information that may be unavailable to others.

Provide Facts and Statistics

Most people require some type of evidence

Facts represent documented occurrences, including actual events, dates, times, people and places.

Statistics are qualified evidence that summarizes, compares and predicts things.

You are required to have supporting materials that documents at least two facts and or statistics.

****They can be a part of the speech or in your Hand-out

Use Percentages to Express Proportions

A percentage is the qualified portion of a whole

In creating your data from your questionnaire, each group can use percentages to express portions

BooksNewspapersPeriodicalsGovernment Publications

FirstGov.govEncyclopediasAlmanacsBiographical ResourcesOnline Materials

What will you do with your Data from the Surveys?

Primary Research is original or firsthand research such as interviews and questionnaires.

The questionnaires are a part of your primary research.

The data that you collect should be in the written speech and/or the hand-out.

Use Percentages to Express Proportions

A percentage is the qualified portion of a whole In examining your data from your questionnaire, each group can use percentages to express

portions

Example: In our recent survey that I conducted in this class, I found that 90 percent of you all felt that domestic violence is a cruel act. While the other 10 percent of you all were really unsure about your feelings on domestic violence.

The most likely sources of secondary research include books, newspapers, periodicals, government publications, blogs and reference works such as encyclopedias, almanacs, books of quotations, atlases and individual search engines(Google, Yahoo!, and MSN Search)

In your speech, alert the audience to the source of any ideas not your own:

Speech Excerpt Indicating a paraphrase:As reported in the August 8th, 2005, edition of Newsweek, Executive Chef Jorge of the New York City public schools claimed that until recently, virtually every piece of chicken that was served was breaded or glazed; students

drank whole rather than skim milk, and ate white rather than whole-wheat bread.

Example of a direct quote:

“The nation’s emergency rooms have been stretched thin for at least a decade or more.”

(New York Times Editorial Quotation)

You can use the informal pronoun… YOU

Create a conversation within your writing

Draw your audience into your speech by using attention getters

You can also draw your audience into your speech by creating vocal variety in your delivery

As a rule, people have more interest and pay more attention to topics toward which they have positive attitudes and that are in keeping with their values and beliefs. The less we know about something, the more indifferent we tend to be. Any speaker seeking a change in attitudes or behavior would do well to remember this!