10 Hacks to Master your Sales Presentation.

Let’s start by trying to understand who a sales star is.

An ideal definition in your mind now might be a person

who has the ability to close each and every deal that

comes their way. 

ABC - Always Be Closing

 Here, we have compiled a list of 10 hacks to help

you master your sales presentation.

#1.

Make the presentation short

and crisp

 Less is the new more.

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18 minutes of mesmerism!!

A practical example of such short and crispy presentations can

be seen in TED Talks, where the participants get a maximum of

18 mins to present their ideas to the world.

To this day, the presentation by Professor David Christian

covering 13.7 billion years of Earth’s history in under 18 mins

remains one of the most riveting presentations in the history

of Ted Talk.

A sales presentation with a similar impact is sure

to leave the audience wanting for more.

Compile your thoughts into

one sentence. 

#2 .

Ask yourself: What would I need individuals to recall

from my presentation?  Think about that query until

you can react to it with a one-sentence answer.

 Before you start building the presentation, summarize

your thoughts and compile what you want to convey in

one sentence.

CUT THE

Long Story

SHORT

Utilize that one sentence to plot the structure for the

presentation and to generate the necessary content.

Support the content with detailed stats and stories. 

CONTENTST

OR

IES

ST

OR

IES

STATISTICS STATISTICS STATISTICS

ST

OR

IES

ST

OR

IES

ST

OR

IES

STATISTICS STATISTICS

By concentrating on the central message of the

presentation, you can slice through mental barriers and

pitch your ideas directly to the heart of the audience.

# 3 .

Pick you

r words

Intellige

ntly

Words that one uses in their presentation does make

an emotional impact on the decision-making process.

The choice of words we use, tilt the odds of closing

 the deal in our favor.

By using power words such as value, imagine, growth, you

and because, you can skillfully sway the result of the

presentation in your favor. 

These words not only get the audience hooked to

your pitch, but they also hypnotize them in a way

that makes your product all the more attractive.

#4.

wheat 20%

rice 20%

barley 20%

oats 20%

grains 20%

Use Visuals (Video presentations

and Visual Infographics)

The best way to stay ahead of this curve is to be an early

adopter of what’s new and exciting. Currently it is the use

of Animated video presentations.

Add data backed video infographics to that equation and you

will have an Animated video presentation which not only keeps

the attendees engaged during the session but also convinces

them quickly to make the purchase.

Storytelling! Yes! It really

works!

# 5 .

“Great marketing starts with great stories. Be unique, Inspire,

And Connect.”

-Ann Handely

Storytelling appeals to all audience irrespective of age or

experience mainly because of its simplicity in conveying an

idea to the other person. It helps us connect with the

audience better and earn their interest rather than forcing

our thoughts on them

NEURAL COUPLING

A story activates parts

in the brain that allows

listener to turn the story

in their own ideas and

experience.

MIRRORING

Listeners will not only

experience the similar brain

activity to each other,

but also to the speaker

DOPAMINE

The brain releases

dopamine into the system when

it experiences an emotionally-

charged event, making it

remember with greater accuracy.

CORTEX ACTIVITY

A well told story can engage many

additional areas , including the

motor cortex, sensory cortex and

frontal cortex.

HOW STORYTELLING AFFECTS THE BRAIN

#6.

Stop presenting and start

listening

PRESENTING

30%

LISTENING

70%

 A person’s capacity to ace business presentations reduces

greatly when they fail to really listen to the purchaser. A good

rule of thumb to follow here is to present 30% of the time and

listen to your audience 70% of the time

“If you make listening and observation your occupation,

you will gain much more than you can by talk.” 

-Robert Baden Powell

#7.

Try to sell the idea! Not

the product or service

Be it the release of revolutionary products such as iPod,

iPad or the iPhone, Steve Jobs has never failed to Wow his

audience.

Remember the first silhouette iPod ads from 2004. That

campaign quite literally made the iPod synonymous with the

life of all Teens in the US. 

They have not just excelled at making the best products in the

market, they have also excelled at making it a part of the

lifestyle of every American.

PRESENTATION

SITUATION

#8.

Align the presentation to the

situation.

When talking about aligning the presentation to the situation, we

mean that the presentation has to be aligned to the point of the

sales cycle we are at.

LEAD GENERATION

QUALIFY LEAD AND

DISCOVERY MEETING

OPPORTUNITY ANALYSIS

SOLUTION DESIGN AND

PRESENTATION

NEGOTIATION

CLOSE

PRESENTATION STAGE

AWAR

ENESS

VALID

ATIO

N

PHASE

DEMO

USER

BASIC PLAN USER

RETURN

CUSTOMER

For example: Presenting your ideas to a prospect who wants to

subscribe to your product for the first time is very different from

presenting your ideas to an existing customer so that they re-

subscribe at the end of the year.

#9.

Have diverse presentation styles in

your arsenal

Generally, the audience in a sales presentation can be split

into two different categories-people who like to listen and

people who love to discuss and participate during the

presentation. .

 So it is important for aspiring sales stars to have at least

two of these presentation styles under their sleeves.

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#10.

Build on feedbacks

Like any fine bottle of wine, a sales star is not made overnight.

Experience and wisdom gained over the years play a big role in the

making of a sales star. So, it is very important to keep improving your

skills based on the feedback received at the end of presentations.

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