3 Sales Prospecting Ideas to Fill Your Channel Partner PipelineBy Lucas GerlerSales Executive

https://www.linkedin.com/in/lucasgerler

3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline

“Keeping your pipeline filled with qualified prospects is no easy feat. It requires patience, practice, hard work, and definitely some innovation along the way.”

3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline

1. Effective Emails• Personalized subject lines that encourage

readers to open the email will often times get more response• The shorter the better- ideally under 4

words• Inform your prospects who you are and

who your company is• Outline the pain points to help you

identify with prospects • show your expertise and understanding

of their day-to-day

3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline

2. Get Social• Network with prospects• Join key customer groups on LinkedIn

and Facebook to engage with hyper-specific prospects

• Share presentations or sales pitches in SlideShare and Scribd

• Monitor mentions on Twitter to see what your prospects are talking about

3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline

3. Put Yourself Outside• Holding events or dinners is an efficient,

easy way for your partners to fill their channel partner pipelines.• Events don’t necessarily have to be

expensive to be effective

3 Sales Prospecting Ideas to Fill Your Channel Partner Pipeline

“Reiterating the importance of authentic, lasting relationships not only fills your channel

partners’ pipelines, it ensures that your partners’ sales and marketing teams are the

best they can be.”

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