Tour of innovative stores: Delivering with purpose

Tour of innovative stores: Delivering with purposeTuesday, January 16 12:30pm–1:15pm

Rachel Mann

Dir., Offline Retail

MM.LaFleur

Ashley Sandall

Dir., Strategic Partnerships

Council of Fashion Designers of America (CFDA)

Karen Voelker

Global Lead, Customer Innovation Network

Accenture

NRF 2018: Retail’s Big Show | January 14-16

Copyright © 2018 Accenture. All Rights Reserved.

Consumer expectations are changing

WAKE UP AND SMELL THE COFFEE


THE MOST VALUABLE COMMODITY TO THE CONSUMER IS TIMEPEOPLE WANT A GUIDE Consumers want more expertise

PEOPLE VALUE THEIR TIME Digital Detox

MOMENTS MATTERSpending money on experiences


LIQUID EXPECTATIONS ACROSS INDUSTRIES

CONVENIENCECOMMUNITY CUSTOMIZATIONCURATION TRANSPARENT


STORE POP-UPTHEHOME

SHOWROOM

MOBILE

BRANDS ARE NOW INTEGRATED INTO HOW THE CONSUMER LIVES

WEARABLETEXT CAMERA

WEB

SOCIAL

TALK

IOTAUTOMATED

RETAIL

ADDISPLAY PUBLIC

TRANSPORT

AR/VR

INTELLIGENTAGENT

SMARTCAR

YESTERDAYBuying economic quantities from manufacturers and selling them efficiently to consumers

BRANDS MUST ADAPT TO CHANGING CONSUMER BEHAVIORS

TODAYBuying something they desire from someone they trust in the moment


WHAT IS PURPOSE?


A bold affirmation of a company’s reason for being in business.

It conveys what the organization stands for in historical, ethical, emotional and practical terms.

And if done well, builds trust over time.


DOES PURPOSE MATTER?

THE LOVE INDEX

Study of Retail Moments

GALLUP STUDY ON PURPOSE

Large Scale Study of Brand Purpose

CONSUMER VALIDATIONExpression of Retail

Purpose


WE FOUND THAT…

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CFDA Retail Lab at Cadillac House


CFDA House


CFDA House


CFDA House






CFDA House





CFDA House


DRAFT

CFDA Shop-in-Shop at

Fred Segal


CFDA House


CFDA House

Why are wehere?——

We believe that: whenwomen succeed in theworkplace, the worldbecomes a better place.

Our role is to help women harness the power of self-presentation by:

Giving them a seamless, stylist-facilitated shopping

experience

Offering them compelling content

Connecting them to a community of like-minded

professional women

Seamless, stylist-facilitated shopping experience

MM is redefining thetraditional brick-and-mortar experience——

Our goal: to make this the mostproductive,personalized, and stress-free shopping experience of your life.

How ItWorks

Arrive to a curated closet. Get the goods.Work with your stylist.

Chicago showroom

New York Showrooms

——

SOHO

611 Broadway, Suite 401

BRYANT PARK

130 W 42nd St, 22ndFloor

COACH HOUSECopyright © 2017 Accenture. All rights reserved. 42

COACH HOUSE





lululemon




b8ta NYC



INNISFREE




AE STUDIOCopyright © 2017 Accenture. All rights reserved. 57

AE STUDIO





WHOLE FOODS MARKET




EVERLANE

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THANK YOU!