Lorde doesn’t care about your app (and nor do the rest of Gen Z).

Gen Z is ready to start spending. And they really don’t think we’re cool.

Gen Z are the first true digital natives. They’ve never known life offline.

They’re smart and connected. And they see through your marketing.

‘Cool’ tech is not cool to Gen Z; it’s just how things should be.

Gen Z needs seamless, interactive, digital brand experiences.

Be visual.

Be succinct.

Be authentic.

Be good.

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