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SUHANI AHUJASURBHI TANEJAMANNAT NAGPALRIDHI LUTHRA
• The urban home furnishing retail market in India is estimated to be rs.9,300 Crore and is expected to reach 20,000 Crore by 2012.
• India is one of the major suppliers of towels, bath linen, bed linen, kitchen linen and cushion covers in the world market.
• The hospitality sector is expected to propel the home furnishing market forward by 25% in the next few years.
Element SelectionLocation Apartment 9, N-Block market greater
kailash
Product category Rosebys
Soft Furnishing: 50%
Hard Goods: 40%
Hard Good Accessories:10%
Store The interior, vm , store layout:
Address home
Variety and Assortment Appartment 9
Design Soft furnishing: Maspar
Hard Goods and accessories: Address
Home
Carpets: Ultimats
Packaging Oma
Price Rosebys
Promotion Maspar
Store/
Elements
Address
HomeAPARTMENT9 Rosebys Oma Maspar Ultimats
LOCATION
Product
Category
Variety &
Assortment
Store Format
Design
Pricing
promotion
Packaging
•Location plays a vital role in the running & success of a store.•The location of APARTMENT 9 best suits our store because: It is a corner store visible from 3 sides.
The store is present in a high profile market which houses a lot of home décor stores. The N-Block market sells lifestyle and much more.
Store/
Elements
Addres
s Home
Apartment
9ROSEBYS Oma Maspar Ultimats
Location
PRODUCT
CATEGORYVariety &
Assortment
Store Format
Design
Pricing
Promotion
Packaging
PRODUCT CATEGORY
100%
Soft Furnishings
50%
Hard Goods
40%
Hard Goods Accessories
10%
ROSEBYS•Mass premium brand which offers home décor categories all under one roof• In India it offers over 7 categories of products in an attractive ambience and high service levels.
Store/
Elements
Address
HomeAPARTMENT9 ROSEBYS Oma Maspar Ultimats
Location
Product Category
VARIETY &
ASSORTMENT
Store Format
Design
Pricing
Promotion
Packaging
•Its an important element as it defines the product line of a store.
•They have variety in terms of product category and assortment in terms of colour, fabric, material etc and therefore prove to be a one stop destination for all such needs.
Soft Furnishings
Bed Linen
Bedcovers
Sheets
Duvet Covers
Pillow Covers
Cushion Covers
bolsters
Quilts
Blankets
Table Linen
Table Cloths
Napkins
Placemats
Runners
Rugs & Throws Bath Linen
Towels
Costumised Towels
Bath Mats
Bath Robes
Kitchen Linen
Apron
Oven Mitts
Potholders
Towels
Hard Goods
Metal Craft
Candle Stands
Photo Frames
Bathroom Accessories
Bar Items
Kitchen Utensils
etc.
Wooden Craft
Table Accessories
Lamps
Photo Frames
Boxes
etc
Glass Craft
Photo Frames
Candle & Lamp Stands
Vases & Bowls
Wine Glasses
Crystal Hangings
etc.
Hard Goods Accessories
Candles
T-Lights
Pillar
Tapered
Floating
Fagranced
Pot-Pourri & Dry Flowers
Fragranced Exotics
Bunches
Decoratives
Photo Frames
Jewellery Boxes
Mirror Frames
Store/
ElementsADDRESS
HOME
APARTMENT
9
ROSEBYS Oma Maspar Ultimats
Location
Product Category
VARIETY &
ASSORTMENT
STORE
FORMAT
Design
Pricing
Promotion
Packaging
•Store format: EBO•Store Interiors: Attractive and appealing. •The lighting effect was emphasized more on enhancing the look of the merchandise. They have a free flow layout. •Walls: Brick effect•Furniture & fixtures: black color•Flooring: Tiles of dark color•They have live displays for their products•Window display: displayed all the product categories in an exclusive way.
Store/
Elements
ADDRESS
HOME
Apartment
9
ROSEBYS Oma MASPAR ULTIMATS
Location
Product Category
VARIETY &
ASSORTMENT
STORE FORMAT
DESIGN
(Hard goods
& Hard goods
Accessories)
(Soft furnishings) (Rugs &
Carpets)
Pricing
Promotion
Packaging
DESIGN
SOFT FURNISHINGS MASPAR
HARD GOODS & ACCESSORIES
ADDRESS HOME
RUGS & CARPETS ULTIMATS
Store/
Elements
Address
home
Apartment9 ROSEBYS Oma Maspar Ultimats
Location
Product Category
Variety & assortment
Store format
Design
PRICING
Promotion
Packaging
•Prices have become one of the key decision making factors that pull in customers.
•Rosebys London is an affordable luxury brand; one does not need to spend through the nose to afford our merchandise.
Store/
Elements
Address
home
Apartment9 Rosebys Oma MASPAR Ultimats
Location
Product Category
Variety & assortment
Store format
Design
Pricing
PROMOTION
Packaging
Advertising &
Promotion
End of Season Sale & Seasonal offers
& discounts
Gift Vouchers
Magazines-Interior design magazines
Hoardings/Pole Kiosks
Facebook Fan Page
PR-Articles & Advertorials in
Newspapers, magazines &
Internet
Store/
Elements
Address
home
Apartment9 Rosebys OMA Maspar Ultimats
Location
Product Category
Variety & assortment
Store format
Design
Pricing
Promotion
PACKAGING
•Oma’s packaging is elegant and the store has its own wrapping paper.
•The store also takes care of the packaging in terms of safety to avoid any damage to the product.