www.equinix.com

“Unlike data centers hosted by a single ISP, Equinix lets us choose the best carriers with the best routes to ensure that our members consistently experience the best performance.” Mike Rembetsy, Director of Technical Operations at Etsy

The Current EnvironmentEtsy connects makers of handmade goods with buyers who appreciate them. Its vision is to present the world with a better choice: Buy, Sell, and Live Handmade. The Etsy community now spans the globe with buyers and sellers in more than 150 countries. Prior to 2008, the company ran its entire platform on a handful of hosted servers, but in response to an overwhelming increase in buyers and sellers Etsy needed to prepare for extraordinary growth by deploying an infrastructure that was fast, scalable and highly available.

The SolutionIn 2008, Etsy deployed its first infrastructure in an Equinix facility, a relatively simple three-cage setup. Today, just three years later, Etsy is running 50 cabinets of high-density racks in the International Business Exchange™ (IBX®) data center in the New York metro area and at the Silicon Valley IBX campus, which houses Etsy’s off-site disaster recovery and storage infrastructure. This build-out has supported the company’s steady growth from one million to more than nine million members, and from 250 million to more than one billion page views per month. “Equinix provided us with the scalability and geographic diversity to satisfy our need for growth and redundancy,” said Mike Rembetsy, director of technical operations at Etsy. “And the fact that we have scaled so far, so fast with excellent uptime has everything to do with Equinix’s capabilities and extremely professional staff.”

Performance MattersDelivers best carriers with best routes for optimal performance

Enables rapid scaling without downtime

Provides ecosystem for developing partnerships and strategic relationships

Supports mission to minimize carbon footprint

EQUINIX CUSTOMER SUCCESS STORY – ETSY

Etsy enjoys performance gains and excellent uptime while dramatically scaling its infrastructure with Equinix.

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About EtsyEtsy is an online marketplace for handmade goods, vintage items and craft supplies. Over 800,000 sellers in more than 150 countries offer millions of unique items. Etsy’s mission is to enable people to make a living making things, and to reconnect makers with buyers. The company’s vision is to build a new economy and present a better choice: Buy, Sell, and Live Handmade.

About EquinixEquinix, Inc. (Nasdaq: EQIX) connects businesses with partners and customers around the world through a global platform of high performance data centers, containing dynamic ecosystems and the broadest choice of networks. Platform Equinix connects more than 4,000 enterprises, cloud, digital content and financial companies including more than 900 network service providers to help them grow their businesses, improve application performance and protect their vital digital assets. Equinix operates in 38 strategic markets across the Americas, EMEA and Asia-Pacific and continually invests in expanding its platform to power customer growth.

Learn more at www.equinix.com

Equinix North America+1.650.598.6000info@equinix.com

Equinix Europe+44.845.373.2900info@eu.equinix.com

Equinix Asia-Pacific+852.2970.7788 info@ap.equinix.com

www.equinix.com© 2012 Equinix, Inc.CS-EN ETSY00 2F5 MB-CL 1207

Performance Gains that Drive Revenue

Why EquinixScalability and UptimeSellers go to Etsy because its platform continues to evolve to meet their unique needs, but they would not stay with the platform if it suffered constant outages. “Availability equals revenue for our sellers and increased ROI for Etsy,” said Rembetsy, “so being able to scale without downtime has been a critical factor in our success. That’s where Equinix has excelled. No matter what we ask of the Equinix staff, they deliver. Whether it’s new cross-connects, additional power or cooling, or laying intra-facility lines, they get it done quickly and they get it done right the first time. Without this, we could not have scaled quickly enough to satisfy demand or brought new services to market as quickly as we have.”

The Equinix Ecosystem Platform EquinixSM is a combination of highly reliable, globally-located International Business Exchange (IBX) data centers creating dynamic ecosystems of customers and networks. Each Equinix data center serves as a neutral location for carriers and service providers to meet and efficiently exchange traffic and sell services. More than 900 carriers, 800 cloud and IT service providers, and 4,000 bandwidth-hungry organizations are connecting and consuming high-margin services from each other in Equinix facilities around the world.

“The Equinix ecosystem has enabled us to develop and benefit from new partnerships and strategic relationships, such as with Akamai,” said Rembetsy. “Our members also benefit from our proximity to social media providers like Facebook and Twitter, which ensures faster response times when these services are accessed from our site. Another very important example is Equinix’s site performance monitoring partner Gomez. Gomez allows us to perform external tests that provide metrics on what our members actually encounter when accessing or conducting transactions on our site. We use this data to ensure we are investing in the right infrastructure areas to continually optimize the user experience.”

The carrier-rich Platform Equinix and its traffic analysis partners like Gomez also provide Rembetsy with far greater flexibility: “We want to have the most efficient internet routes for all our members, and Equinix lets us test multiple carriers with simple cross-connects. Unlike data centers hosted by a single ISP, Equinix lets us choose the best carriers with the best routes to ensure our members consistently experience the best performance. Equinix’s global presence also means that if we need to expand our infrastructure internationally, we know we can count on Equinix to deliver the same great capabilities and services that we receive today.”

Carbon FootprintIn June of 2011, Etsy will complete the move of its Silicon Valley disaster recovery and storage infrastructure from Equinix’s IBX SV2 facility to the new IBX SV5. IBX SV5 is constructed according to Leadership in Energy and Environmental Design (LEED) green building specifications and features state-of-the-art cooling technology, which lets companies maintain a smaller carbon footprint as they scale their infrastructure.

“Everyone at Etsy is very concerned about our carbon footprint, so the opening of IBX SV5 gave us the opportunity to balance our rapid data center growth with our commitment to the environment,” said Rembetsy. Etsy’s future plans include using IBX SV5 for replicating portions of its service on the West Coast for improved response times.