1. Etsy is a website similar to eBay where two typesof customers exist: buyers and sellers Sellers upload pictures and descriptions ofhandmade items and buyers can purchase themRob Kalin, Founder of Etsy decided to start thecompany so people can have completely originaland unique items and stray away fromcommercial stores like Wal-Mart

2. Rob Kalin, FounderRob Kalin graduated from New York UniversityAfter transferring to 6 different schools within 5 yearsCreated Etsy at age 25 3. Etsy started in 2005, and became profitable in 2009.They are valued at around $600 millionEtsy earns 3.5% commission on each product sold, andfor every item in a sellers storefront, Etsy charges theseller 20 cents for four months. 4. http://www.youtube.com/watch?v=RmXJXYHnWPo 5. Items on Etsy 6. MarketingEtsy markets themselves by entering in StrategicPartnerships and hosting events.Word of Mouth advertising is most successful to thecompany because it has low costs and personalinteraction with potential customersTarget Market includes young adults from 20-30 whoare interested in crafting and handmade products 7. CompetitorsAmazon and eBay are competitorsEtsy is unique because the only products sold on theirwebsite are handmade.eBay is an online auction, but Etsy charges thecustomer what the product is listed for