1. Encourage Your Shoppers to Take a Small Action Your customer
doesnt care, how much you know until they know, how much you care /
, !
2. Encourage Customers A passive person always stays in passive
unless someone pokes him or her to take an action. Think of a stone
lying on the grass will it move you unless you push it? When you
apply a thrust it starts to roll. That is what happens with window
shoppers, you need to give them a little push to get them rolling
closer to be a buyer. ? ,
3. You need to make that push happen by encouraging buyers to
take a small step. We call it foot-in-the- door syndrome. It means
that once a person places their foot on the door, he is likely to
push it wider. So you need to place a call to action that will
invite the window shoppers to do something. Why not tell them to
visit your blog or sign up for a newsletter or give them flyers of
running or Upcoming offers. , Encourage Buyers
4. Must Greet Every Shopper Properly Greeting the Customer
Engaging the Customer Testing Needs of Customer / Solution
Proposition Acknowledge & Eliminate doubts Lead to Close Evolve
Relationship G E T A L E S
5. Welcome Set the proper tone and mood to collect good feeling
from your prospects (even window shoppers). That is worse when you
enter a shop and no one meets with proper greetings; since the
salesperson knows that you are just another window shopper.
However, you might have bought, but the salesperson ignored you, as
you were not potential to him , , ,
6. Greetings When you receive customers, never forget to greet.
Make them feel warm even if they just there to see. Try to make a
good impression with words and generate positive feelings that
shoppers will remember. ,
7. Freebies or Free Samples are a Good Option
8. Offer Freebies Food industry likes to hand out free samples,
even some groceries give out food sampling so that you can get a
free meal as you wander up and down. You have a chance to taste
free and there is no risk. You might like what you taste and might
buy a box because the little nibble proved that you would
definitely enjoy the big package. ,
9. If You Cannot Sell, Share Advice ,
10. Understand Need Window shoppers are often collecting
information before they make a purchase. They may not buy from your
shop today, but can definitely stack the odds in your favor for a
future purchase. Say you walk into a shoe shop, the sales
representative will not ask if you want shoes, he will ask the
particular model you are looking for. He is actually trying to
figure out your needs so that he can bring you the exact pair.
11. Pay Attention The faster he is, the better he can serve and
more likely you will be satisfied with his services. So help people
who come to your site or app for information. Know what their needs
are and direct them to what they are looking for. Answer few
potential questions and before they in appear in shoppers mind.
Advice them, and share the information they look for. ,
12. Let the Shoppers Go, But They Should Never Forget You
13. Generate Prospects You must not forget to treat your window
shoppers well because they could be your future buyers. Even if it
takes them a year to return, the key is to make sure that they
leave their window shopping moment with a positive experience.
Welcome shopper, guide them, help them with information, and when
they are about to leave make sure they go with a smile. Stay in
touch, if you can, might be through a newsletter or a blog and
generate a feeling in their mind that you do not dismiss them
completely. This will make your window shoppers think favorably
about your online store, as you care for them, their interests and
want them to be happy people, if not customers. , ,
14. So, Whats Your Take? ?
15. Treat Customer, You Want to be treated Well, I dont think
window shoppers are bad, they are a little indifferent. They love
to study the market before purchasing or they might be a big time
fan of my brand, whatever they might be, they can surely be my
customers in future. So if I treat them well today, he or she might
turn up the next day to fill the cart with some big time ROI, that
I might not have expected. So master the tactics to turn every
window shopper to a real buyer. , , , , , -