Campus Recruitment 2.0 Technology in Hiring

Global Trends in Hiring

Recruitment and Social Media

Sources: http://sites.bullhorn.com Netherlands recruiting trends Infographics

Global Trends in Hiring | Leveraging Social media

Leveraging LinkedIn, Facebook and Twitter

Sources: http://sites.bullhorn.com

Campus Recruitment |Challenges ahead

Challenges faced by organizations in campus recruitment

• Organizations are not filling all their graduate

vacancies . • Graduates are not happy with the recruitment

process and drop out or leave early . • Line managers are increasingly dissatisfied with the

employability of graduate recruits .

• Senior managers are concerned that graduates either don’t have leadership potential or don’t stay

long enough to become leaders.

High on the potential to execute

tasks and engage others .But the

odds of recruiting are

1 in 15 Very difficult to Hire

Odds are high

1 in 4 Easier to recruit

Buy and Build Strategy

Only 1 in 6 employers

say graduates have

what they are looking for

1 in 4 graduates are likely to leave their first

employer within 12 months

Sources: - Hire & Inspire : CEB SHL Report

Campus Recruitment |Challenges ahead

Common Hiring Strategy is not the solution

Campus Recruitment Imperatives

- Broad base campus recruitment beyond the

obvious institutes

- Align strategy to lean on Buy-and-Build to

increase probability of success - Connect on a platform where applicants are

available

- Engage with a larger pool of applicants for the

right skill match

- Invest in assessment and development

Selection of campus

institutes basis the strategy focus

Propensity to hire the

right ‘build and buy’

candidate similar at next tier schools

Sources: - Hire & Inspire : CEB SHL Report

Campus Recruitment |Way Forward ?

Use of technology ?

Social Media ?

Use of Technology in Recruitment

Sources:

Clara Moon & Lingmin Li , Cornell University ILRHR 6640, March 28, 2012

Recruiting Technology Trends ,2013 - Recruiter.com

Linkedin.com

Smart Social Recruitment (Impact Hiring ) - Social media attracts and engages a

wider range of quality candidates

Leveraging meaningful data in social networks, personal messaging, gamification and

automation.

Deliberate, targeted and non-spammy in nature. Facebook, twitter, Linkedin, Glassdoor etc. can help in the branding and social engagement of a company.

Video, Big data and Predictive

Analytics Vast amount data is with us and

there is need to convert into meaningful information.

Automated metrics tracking using 4 recruiting technology – HRMS

Product, Onboarding tool, ATS and CRM.

Video Resumes/Interviews; Video conferencing – Saves time and

better ROI over a period of time.

Talent Innovations by LinkedIn

1) Project ‘Ubiquity’ - Large presence of Students on LinkedIn has led them to source Entry-level jobs from all the major companies and clients’ websites/third

party to LinkedIn where students can apply.

2) Economic Graph : Using data analytics, Employment trends can be predicted based on different geographies. Mobility of talent can be predicted which

organizations can use to attract talent / post jobs in that geography.

3) University Page: Worldwide 25000 university pages have been created for the Alumni to post and discuss jobs.

Campus Engagement through Social Media| India

Major Campus recruiters - Presence on Facebook

Ways to Engage through Facebook

•Key Announcements, Knowledge Sharing and

Product Promotion by the organizations

• Engage with Interns and Final hires

• One touch point to share all relevant information to

students at campus – Prospective applicants for the

organization in future

It is just not about Facebook …

• Google hang out sessions to increase reach and

convenience.

• Twitter to start conversations …

• Linkedin for the end to end process ….

Campus Engagement through Social Media| India

Citi Woman Leader Awards

One of the key initiatives on Citi India Facebook page which reached to a larger audience on

campuses and gained momentum and popularity

through Facebook.

Regular updates were shared on Facebook across campuses through our centralized Facebook page.

www.facebook.com/citiindia

Do’s and Don'ts| Technology in Recruitment

Multiple platforms to reach candidates .

Cost-efficiency and faster recruitment cycle

Continuous Engagement .

The Social Gap

”Use it as a tool, but be clear about the objective."

Technologies change with time

Problem of Plenty

”Technology will be the key driver in all

recruitment processes in future ."