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 Charmilla Kasper & Eliot Conaway – SoundCloud

 VonGretchen C. Nelson - The Nature Conservancy

Success with Diversity Recruiting

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 Charmilla Kasper & Eliot Conaway  Recruiting Partners

 SoundCloud

Defining Diversity

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3 Things  Strategic Approach to Diversity at SoundCloud

1. Self-Organized Groups 2. Finding Focus 3. Making a Business Case

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Self-Organizing Why is it important?

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Finding Focus Energy into Action

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Making a Business Case

Getting Buy-In

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Adding Value  Across the organization

•  Product •  People •  (Employer) Brand

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If we do this right, we’ll be a better company.

 - Eric Wahlforss, CTO

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Measuring Results

Doubled the # of Female Engineers Conference Sponsorship Diversity Statement HR Processes e.g. relocation of same-sex partners

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 VonGretchen C. Nelson  GLOBE Programs Director & Global Diversity Programs Manager

 The Nature Conservancy  Talent Connect 2014

Diversity Recruiting Trends

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1)Outreach 2) Branding & Proactive Engagement 3) Sourcing

Three Effective Elements for Diversity Recruiting!

OUTREACH

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1) TNC’s GLOBE (Growing Leaders on Behalf of the Environment) Program 2) LinkedIn Groups 3) Employee Connection

a) Employee Resource Groups

OUTREACH

Branding & Engagement

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1) CEO/President

a) Influencer on LinkedIn

2) Employee Ambassadors

a) Human Resources and Hiring Managers b) Employees, Interns, and Volunteers

3) Utilize Media Tools

a) Videos, Pictures, Web links & Blogs

BRANDING & PROACTIVE ENGAGEMENT

SOURCING

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1) Communication

1) Analyze your approach 2) Be Knowledgeable of job openings

2) Give Passive candidates time to breathe

1) Candidate Research: 48-72 hours 2) Share additional information on department

and organization 3) Be prepared

1) LinkedIn Groups & Geographical Awareness

SOURCING

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What are your WINs?

Diversity Statement from CEO

"Increasing staff diversity is not only the right thing to do, but essential to achieving our mission. Global threats to the environment affect people of all backgrounds, beliefs and cultures. Making a real difference will require the rich blend of perspectives, ideas and viewpoints that only a truly diverse workforce can provide." Mark Tercek President and CEO, The Nature Conservancy

•  Executive Level Buy-In •  Diversity Steering Committee •  57% Women across TNC •  Active Employee Engagement •  Four active ERGs •  Pipeline for Talent through LEAF

and GLOBE Programs •  Community Engagement •  Diverse Workforce •  Diversity Recruiting & Sourcing

with focus on diverse candidate slate

TNC WINs: