Employer Branding Event - 1st November 2016

© Glassdoor, Inc. 2016

How to Assess and Share Powerful Analytics

Glassdoor is a registered trademark of Glassdoor Inc.


Featured Speaker

Kirsten DavidsonHead of Employer Brand at Glassdoor


agenda5 ways to win with talent analytics

where to begin

take it from us

Q&A


1. Forecasting & Setting Budgets

• Anticipate hiring needs• Get granular• Determine what’s working and

where to invest• Compare sources of hires over

time by job title and department


2. Developing Support Programs

• Employee referral program• Mobile recruiting• Employer branding• Diversity initiatives


3. Get Candidate Perspective

• Put yourself in their shoes and test out every step of the experience

• What channels are they using to research you?

Application process on desktop and mobile

Interview process


• Solicit feedback from candidates

• Monitor against the competition

• Identify key strengths and weaknesses

4. Refine Employer Message


5. Develop Reporting Timeline

• Success in meeting overall team goals

• Strength of employer brand – is it hurting or helping you attract and retain talent?

• Diversity – are you attracting a range of talent or specific talent?

• New tools and ideas



where to begin

take it from us

Q&A


Borrowing from Sales | Jan 2016

Wanted to be able to cut through recruitingrequirements that varied wildly from month to month

to be able to accurately plan for the year.


Key Performance Indicators (KPIs)

Key: focus on the most important metrics

Performance-related: about results, not activity

Indicators: signals and headlines; don’t tell the whole story


Recruiting KPIs: Where to Start

SOURCING

INTERVIEWING

HIRING


Set Baseline Benchmarks• Employer Brand: Glassdoor reviews, satisfaction

surveys• Awareness: inbound traffic sources and volume• Recruiting Effectiveness:

Hiring: time-to-hire, cost-per-hire, app-to-hire ratio (by job title)Interview Satisfaction: Glassdoor reviews, satisfaction surveys



where to begin

take it from us

Q&A


Glassdoor Monitoring Report


Quarter HighlightsReviews Content Performance

Provide an analysis of the numbers:

• X Employee reviews -# is up 23% from Q1 -7% change in CEO Approval -90% 5 Star reviews in Q1, vs 87% in Q2

• X Benefit Reviews -# down X% from Q1

• X Interview Reviews -up X% from Q1 -Positive reviews went up X% in Q1 from 75% to 85% -Negative reviews went down 45%

• X new Salary reviews up 122% from Q1

Bullet out key themes and learnings of what the review content is telling you. This is to be a high-level takeaway.

Provide analysis of numbers from your Glassdoor Campaign

Q1 Campaign Performance

Quarterly Recruiting Source Comparison:

• Analysis of how recruiting sources compare in all key dimensions: -Clicks to Apply-Apply to Interview-Apply to Hire-Interview to Hire-Cost-Per-App-Cost-Per-Hire


Recruiting Funnel: Time Period

Job Boards Investment Total Apps% of Total

Apps Useful Apps % Useful Total HiresApp:Hire

RatioUserful

App:Hire Cost-Per-App Cost-Per-Hire

Glassdoor JobAdvertising

Glassdoor Enhanced Profile

Source #3

Source #4

Source #5


Glassdoor At-a-Glance: Q1 2016

X% “Approve” of CEOno % change from last quarter

EMPLOYEE REVIEWS

X New ReviewsX % Response Rate4.0 Average Stars

X% Acceptance rateOf those who left Interview Reviews

X offers extendedX Decline

(Industry Average: 55.5%)

INTERVIEW REVIEWS

X New ReviewsX Positive

(X Accepted, X No Offer X Decline)X Neutral

(All No Offer)X Negative

(All No Offer)

BENEFITS

X New ReviewsX Total Benefit

ReviewsX Average Rating

SALARYX New ReviewsX Total Salary

Reviews


Key Summary Points From All of the Data

What’s working? What’s not? This is where you make your recommendations for

improving, not just your Glassdoor performance andprofile, but your culture and your organization.




Quarterly Performance90 DAYS

Source Clicks Q/Q Apply Starts Q/Q

Apply Complet

eQ/Q Start:

Apply Q/Q

GD Advertising

Employer Profile

Total

Include any useful analysis of this data.


Overall Score Quarter Change

Q1 2016

Q0 2016


Glassdoor 12 Month Page Views

• Provide analysis of what you see here.

• Pull out the interesting pieces.


Overall Ratings: Competitor Side-by-SideYour Company Competitor 1 Competitor 2Glassdoor Avg.




Overall Interview Reviews: Competitor Side-by-Side

Competitor 1 Competitor 2

Glassdoor Avg. Your Company



Recruiting & HR

Employer Branding Event - 1st November 2016