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Why does my Small Business or Non-Profit NEED to be on Twitter?
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Why Does Your Small
Business NEED to be on
Twitter and What Does it
Involve?
Contact Information
Hania S. WhitfieldOwner / Principal WHITFIELD CONSULTING - Social Business Marketing Media
Facebook.com/WhitfieldConsulting
@bizcommunicator
http://www.linkedin.com/in/haniawhitfield
Pinterest.com/haniasw
www.haniawhitfield.com
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
- Scott Cook, Founder of Intuit
How many of you think Twitter is silly?
Perception
“Cool - coffee w my #BFF
at #Starbucks and OMG,
I’m following
#JustinBieber !”
Reality
Really… What’s the point?
Public, Real time problem solving and customer retention
Opportunity to build good will and personal relationships
Instant Advertising to your interested followers and target audience
“But, We’re Already on Facebook…”
Twitter connects you to more fans outside of your
Facebook sphere of influence
Not all “Tweeps” are on Facebook
Gender demographics are a more equal split than
Facebook if you need to target more men. Facebook is
predominantly used by women.
How do I approach Twitter?
Think of Twitter as a neighborhood block party!
You don’t know most of the people there.
You gravitate toward those with similar interests
You learn a little, share a little
You chat business on a light level
How do I drive engagement?
Post customer testimonials
Post in-store pictures of activity
Post new product pictures – preferably showing potential
usage
Post how-tos and tips
Spend “table-time” with followers.
Twitter is “Word of Mouth on Steroids”
Word of mouth is the oldest and has
always been the most effective means
of advertising, but can take time…
Twitter has taken the speed of word
of mouth to extreme levels!
Twitter amplifies your other social
media platforms
Use the tools Constant Contact provides - Social Share Links
AND…
Zzzooooooooommmm…
Today people want speed in their communications and messaging.
SmartPhone Technology (like a mini-laptop) has provided that speed and encourages even faster means of receiving all types of information.
Consumers can post a request for feedback on products or services and answers come flying in - not possible with Traditional Marketing.
Your Handle, @________, is part of your branding…
Best: Name of your business (if available)
If not, the handle should instantly say who you are or what you do.
8-10 characters average are recommended (15 are allowed)
Place Social Media links front & center!
Website
signature
Print media
Advanced Uses
Hunt for prospects
Expand your network
Check on your competition
Jump in on trending topics
Use Twitter Home Page Information to help you…
Your 1st Step: “ABOUT!”
Download Free:
“A Guide to Get Started”
Make it easy to gain followers
Don’t make people work to share your content – a Tweet button offers convenience for on the spot sharing
Twitter provides convenient user-friendly widgets to increase your exposure
Twitter provides free downloadable logos and icons for a professional look for all your online presence.
“I just don’t have the time!”
It’s not all about creating content
Repurpose content from your other online sources
While planning basic content is important for ongoing results, spontaneity is contagious!
If you’re not “in the mood,” that’s the best time to respond to others’ posts and start a conversation. Engagement increases your visibility, too!
Secret weapon! Attend a Tweetchat regularly – great exposure for your expertise and a great way to pick up new followers!
www.Tweetchat.com
http://twebevent.com/
DOs on outsourcing
Do hire people interested in or studying marketing. Social Media IS a marketing program.
Do learn which platforms are the most effective for YOUR business.
Do consider hiring interns
Do expect them to create what is sustainable - that you or a new hire can continue to do.
Do expect they keep up with best practices and case studies in social media. And make sure you're learning, too!
Do make guidelines on content. No bashing the competition, foul language, political/religious opinions.
Do change passwords when they leave!
DON’Ts on outsourcing
Don't expect hires to work without guidance. Knowing more about social media doesn’t translate to knowing your business. You still have to provide supervision and training about your business.
Don't limit imaginations. With social media, it's all about trying something new. So let hires experiment; don't micromanage, but do ask to see results.
Don't think this is something any kid can do. Using social media to build your business isn't the same as sharing pictures of a Saturday night bash with your buddies.
Don't hire without checking their spelling and grammar abilities. Remember, they will represent YOU and your business.
Social Media Quickstarterhttp://www.socialquickstarter.com/
Start Here for some quick help!
Why is Twitter Successful?
“People don’t buy what you do, they
buy why you do it.” Simon Sinek, author
Start with Why
Contact Information
Hania S. WhitfieldOwner / Principal WHITFIELD CONSULTING - Social Business Marketing Media
Facebook.com/WhitfieldConsulting
@bizcommunicator
http://www.linkedin.com/in/haniawhitfield
Pinterest.com/haniasw
www.haniawhitfield.com
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
- Scott Cook, Founder of Intuit
