Quarterly eMarketing Report

2011 Third Quarter Marketing Report


THE PURPOSE OF THIS REPORT IS TO ILLUSTRATE THE POSITIVE IMPACT THAT MARKETING INITIATIVES TAKEN IN THE THIRD QUARTER OF 2011 (JUNE THROUGH SEPTEMBER) HAVE MADE UPON WORLD BUILDERS INC.’S BRAND AWARENESS AND SALES.

THIS REPORT IS DIVIDED INTO 5 SECTIONS.1. CLIENT STATUS: This section provides an overview of 2011 Q3 Business Develop ment with known data regarding client relations and bids in progress.

2. OVERALL CAMPAIGN PERFORMANCE: This section shows the number of emails sent per campaign, the percentage of emails sent that made it to the subscriber’s inbox (deliverable), the number and percentage of sent emails opened by unique subscribers, the number and percent of unique clicks that showed subscribers inter - acting with email and social media marketing content, and the style of campaign.

3. BRAND INTERACTION: This section describes exactly who has interacted with the World Builders Inc. brand via our email and social media marketing campaigns including names, job titles, and companies.; as well as the way in which the responder interacted with us. Brand interactions described include unsubscribes, bid requests, content downloads, forwards to other people, viewing the email as a web page, and following external links to the World Builders Inc. web page, and the World Builders Inc. facebook page.

4. INDIVIDUAL CAMPAIGN PERFORMANCE: This section shows the actual campaigns sent out including statistical data regarding each campaign’s individual performance.

5. INSIGHTS: This section contains recommendations for future marketing objectives based on the data provided in the preceding three sections of this report.


Client Status

2011 Q3 Client Status Summary

STATUSNew Client:

Existing Client

RATING

New or existing clients are rated as losing if they have a greater percentage of bids presented by World Builders Inc. that did not result in projects awarded than those that went to contract.

Losing

New or existing clients are rated as dismissed if World Builders Inc. has deemed the value or bids requested by the client are not of sufficient contract value to secure a profitable interest for World Builders to complete the bid or project.

Dismissed

Existing clients are defined as any client having requested a bid, and/or entered into a contract for multifamily renovation and construction services with World Builders Inc., prior to April, 2011.

New or existing clients are rated as "Closing if they currently are or have consistently in the past gone to contract for the majority of open bids presented by World Builders Inc.

Closing

New or existing clients are rated as "Neutral" or "Unknown" if they either have an even won/loss ratio of projects bid by World Builders Inc., or there is not sufficient data to define the relationship as positive or negative.

Neutral

Unknown

Explanation of Client Status and Ratings

New clients are defined as any client that had not requested a bid from World Builders Inc. prior to April, 2011. While the time period of April through June, 2011, does not fall in Q3, World Builders Inc. did not have a defined Business Development program at that time, nor any employees assigned to such role. September 30, 2011 marks the end of the first complete Quarter for which results could be tracked. For the purposes of maintaining more complete data, progress from Q2 shall be included in all Q3 Marketing and Business Development Reports.


Total New Clients: 9Total Existing Clients: 4

2,918,222.00$

Lost Bids: 13,581.00$ 33,785.00$ 54,978.00$ 44,744.00$ 18,551.00$ 38,000.00$ 19,181.00$

222,820.00$

New Client Bid Values: 643,487.00$ Closing871,829.00$ Unknown140,198.00$ Losing

18,551.00$ 38,000.00$

137,335.00$ 19,181.00$

1,868,581.00$

Lost New Client Bids: 18,551.00$ 19,181.00$ 38,000.00$

Total Lost New Client Bids: 75,732.00$

$1,792,849.00

Existing Client Bid Values: 895,945.00$ Closing147,088.00$ Neutral

6,608.00$ Losing1,049,641.00$

Lost Existing Client Bids: 13,581.00$ 33,785.00$ 54,978.00$ 44,744.00$

147,088.00$

902,553.00$

Total Value of Completed Bids:

Total Known Value of Lost Bids

Total Value of New Client Bids:

Remaining New Client Bid Value:

Total Value of Existing Client Bids:

Total lost Existing Client Bids:

Remaining Existing Client Bid Value:


Incomplete Bids:openunknownPaul dismissed

$-

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

$3,500,000.00

$902,553.00

Bid Source Comparison ($ Bid)

Total Value of Completed Bids:



Total Known Value of Lost Bids

Total Lost New Client Bids:

Total lost Existing Client Bids:

64%

36%

Bid Source Comparison (% of Remaining Open Bid Value

after Lost)



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12

2011 Q3 Facebook Ad Report

Date Campaign Ad Name Impressions SpentJun-11 Facebook Ads World Builders Inc. 1373 $0.00Jul-11 Facebook Ads World Builders Inc. 0 $0.00

Aug-11 Facebook Ads World Builders Inc. 0 $0.00Sep-11 Facebook Ads World Builders Inc. 0 $0.00

2011 Q3 Linked In Page Marketing Report

2011 Q3 Linked In Page Marketing Report

2011

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2011 Q3 Facebook Page Brand Interaction Report

Description Message Posted like

Lifetime The number of unique people who created a story about your Page post, by action type. (Unique Users)

Looks like the market for upgraded properties is alive and well. Go Greystar! http://www.multihousingnews.com/news/todays-deals-greystar-sells-388-unit-community-in-houston/1004041352.html 9/27/11

North Carolina project is winding down. New project here in Dallas is about to begin, and sometime soon we're bound for Pasadena, TX! We're about to get busy. Superintendent and sub candidates, send us your resumes! 9/26/11

How to Develop the Infrastructure of a Safe Apartment Community 9/15/11

"I wish to avail myself of all that is already known and then, if possible, add my mite to help on the future worker who will attain final success. " --Wilbur Wright, co-inventor of the first airplane to launch into successful flight 9/14/11

Borrowing this beautiful quote from the folks at Papyrus: "Legends say that hummingbirds float free of time, carrying our hopes of love joy and celebration. The hummingbird's delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life's sweetest creation." What a beautiful sentiment! 9/8/11World Builders Vendor Package 9/7/11

Check out a sample bid from World Builders! Paul Kester is one of the most detail oriented estimators in the industry, which means you understand exactly what you'll be paying for. No more chicken scratch from guys working out of their trucks. This baby is interactive! 8/17/11 1


Description Message Posted like

Lifetime The number of stories created about your Page post, by action type. (Total Count)

Looks like the market for upgraded properties is alive and well. Go Greystar! http://www.multihousingnews.com/news/todays-deals-greystar-sells-388-unit-community-in-houston/1004041352.html 9/27/11North Carolina project is winding down. New project here in Dallas is about to begin, and sometime soon we're bound for Pasadena, TX! We're about to get busy. Superintendent and sub candidates, send us your resumes! 9/26/11How to Develop the Infrastructure of a Safe Apartment Community 9/15/11"I wish to avail myself of all that is already known and then, if possible, add my mite to help on the future worker who will attain final success. " --Wilbur Wright, co-inventor of the first airplane to launch into successful flight 9/14/11Borrowing this beautiful quote from the folks at Papyrus: "Legends say that hummingbirds float free of time, carrying our hopes of love joy and celebration. The hummingbird's delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life's sweetest creation." What a beautiful sentiment! 9/8/11World Builders Vendor Package 9/7/11

Check out a sample bid from World Builders! Paul Kester is one of the most detail oriented estimators in the industry, which means you understand exactly what you'll be paying for. No more chicken scratch from guys working out of their trucks. This baby is interactive! 8/17/11 2


Description Message Postedother clicks

Lifetime The number of people who clicked anywhere in your post without generating a story, by type. (Unique Users)


North Carolina project is winding down. New project here in Dallas is about to begin, and sometime soon we're bound for Pasadena, TX! We're about to get busy. Superintendent and sub candidates, send us your resumes! 9/26/11 1



Borrowing this beautiful quote from the folks at Papyrus: "Legends say that hummingbirds float free of time, carrying our hopes of love joy and celebration. The hummingbird's delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life's sweetest creation." What a beautiful sentiment! 9/8/11

World Builders Vendor Package 9/7/11

Check out a sample bid from World Builders! Paul Kester is one of the most detail oriented estimators in the industry, which means you understand exactly what you'll be paying for. No more chicken scratch from guys working out of their trucks. This baby is interactive! 8/17/11


Description Message Postedother clicks

Lifetime The number of times people clicked anywhere in your posts without generating a story, by type. (Total Count)


North Carolina project is winding down. New project here in Dallas is about to begin, and sometime soon we're bound for Pasadena, TX! We're about to get busy. Superintendent and sub candidates, send us your resumes! 9/26/11 1



Borrowing this beautiful quote from the folks at Papyrus: "Legends say that hummingbirds float free of time, carrying our hopes of love joy and celebration. The hummingbird's delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life's sweetest creation." What a beautiful sentiment! 9/8/11

World Builders Vendor Package 9/7/11

Check out a sample bid from World Builders! Paul Kester is one of the most detail oriented estimators in the industry, which means you understand exactly what you'll be paying for. No more chicken scratch from guys working out of their trucks. This baby is interactive! 8/17/11


Individual CampaignPerformance


Insights

Below are your personalized email list growth recommendations. For more ideas, be sure to download ourEmail List Growth Study in its entirety. While list growth is important, a strategy that keeps your emailstimely, relevant, and personalized will ultimately have the biggest impact your email program's success.Not even the biggest list will perform if you ignore your subscribers' needs - or, to put it another way, neverforget that SUBSCRIBERS RULE!

1 Website Registration - IncentedSelling the value of your email program with an opt-in incentive -- whetherit's a free download, a coupon, or a special offer -- is one of the mosteffective list-building tactics available today. Although used by both B2Band B2C marketers, incentivized opt-ins -- particularly those touting freewhitepape -- are especially popular and successful with those in the B2Bspace. Whatever your incentive, be sure to simultaneously leverage your"Welcome Email" to get your new subscriber immediately engaged withyour email communications.

2 Website Registration - IncentedSelling the value of your email program with an opt-in incentive -- whetherit's a free download, a coupon, or a special offer -- is one of the mosteffective list-building tactics available today. Although used by both B2Band B2C marketers, incentivized opt-ins -- particularly those touting freewhitepape -- are especially popular and successful with those in the B2Bspace. Whatever your incentive, be sure to simultaneously leverage your"Welcome Email" to get your new subscriber immediately engaged withyour email communications.

3 Paid Search AdvertisingChances are that you're already advertising via paid search. The questionis whether you're increasing your ROI on that spend by offering thosevisitors an opportunity to opt-in to receive your email communications --even if they don't make a purchase. Integrate subscription opportunitiesinto your landing pages. While making the sale may be your immediategoal, don't forget that you can use email to nurture those paid searchvisitors who might not be ready to buy this time around.

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Social Networks

Offline Print Adv.

Trade Shows

Your TacticsThe number of list growth tactics you are usingputs you in line with your marketing peers. If youhave already optimized your existing emailacquisition methods, turn your attention to testingthe tactics we've recommended in order to breakfrom the pack. For even more ideas, check outour Email List Growth Study.

Your List Size: < 1,000The chart below shows the list size of over 350marketers who responded to our List GrowthSurvey. Keep in mind that list size is just onecomponent of a successful email marketingprogram-keeping your list clean helps ensure yourmessages get to your subscribers and messagerelevance keeps subscribers engaged. Both canhave far greater impact on your bottom line.

Your Tracking of List Growth SourcesYou indicated that you're not currently trackingthe performance of your various email list growthsources. Get started by adding a "list source"field in your email or CRM database and capturingthe sources at every collection point. This simplestep will arm you with the ammo you need toevaluate which list sources are producing andwhich need to be sent to the bench.

Your Evaluation FrequencyUh-oh. You indicated that you rarely-if ever-evaluate the performance of your list growthsources. This is a big red flag that may also pointto huge opportunities. It's time to roll-up thesleeves, evaluate your list acquisition tactics, andthen see how your subscribers perform based onthe way in which they were acquired. Yourfindings may yield ways to cut costs or redirectspend.

© 2011 ExactTarget

Real Estate

Quarterly eMarketing Report