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Presentation to the RE Board
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FACEBOOKTips, Tricks and Lead Generation
Diane Guercio• Facebook.com/dianesoniaguercio
• About.me/dianeg - online business card
• Large, cream, no sugar
RE/MAX Property Promotions
975 Merriam Ave., Suite 212
Leominster MA 01453
Me: 978-847-0814 Office: 978-847-0800
Social Media…
• Isn’t anything new! It is just being social/connecting in a
different place.
• Is a place to be seen and remind people who you are, and
that you have certain skillsets and expertise.
Facebook - Why Even
Bother?
http://www.youtube.com/watch?v=xJXOavGwAW8&feature=player_embedded#!
Facebook is another place to meet people and connect. For free.
The Goal• Beyond the social, to establish/brand yourself as the local
real estate expert
• People work with other people that they know, like, and
trust – and who are top of mind when they are ready to act
• Facebook can help people get to know you and help you
stay in front of them in a regular, non-invasive way
Who…
Figure out who your target audience(s) are –
then ask yourself:
What will they want to
hear?
Profile Page
It all starts here.
Compliance
Company name and address, main telephone number
Compliance and Contact Info
You can change the privacy on your profile content. Link out to your RE website.
Categorize Your Friends!
How To:
https://www.facebook.com/help/190416214359937
How do I create a new list to organize my friends?
To create a new custom list:
From your home page, scroll down to the Friends section and click
More
Click Create List
Write in the list's name
Enter the names of friends you want to add to this list in the
Members section
Click Create
The new list will now be an option when you add friends to lists.
Where- Post to Certain
People
Post Using Lists
Important because you can
• Keep local information local
• Post to a group’s specific interests –
buyer, seller, friend, local agent, national
• Protect your privacy, somewhat
Trolls
Change Post Setting
If discussions get heated or you want to restrict access, you can change the
privacy setting of an individual post.
Facebook Pages
Why?
You will not use your personal timeline primarily for your
own commercial gain, and will use a Facebook Page for
such purposes.
From https://www.facebook.com/legal/terms
Business Page
Posts
Our most-viewed posts are photo-oriented with some text, and have been shared.
Insights
Other Pages
Great place to upload local video or link out your YouTube channel
365 Things To Do In…
Corcoran GroupCreating Conversation…
Groups
Why?
• Create a Community
• Mastermind Group
• Accountability Partners
• Private Meeting Place – office, team
• Condo complex, town sports, neighborhood
• Usually less control than with a page – more social
Join!
Events
Create your own
Ideas
What and When you post depends on your
audience
• Connect with people with good content and “share”
• Links to news sources and blogs
• Interesting Facebook pages
• Local, local, local… no one knows better than you do!
• Statewide real estate stats, with an explanation of what
that means for your area
• Video! Everyone loves local video
Social Media Quick Reminder…
• Don’t say anything online that you wouldn’t say in a
crowded room
• Avoid drama and negativity
• Once it’s out there, it’s out there
“Start by being yourself. However customers relate to you
in person is how they should ideally relate to you online,
says Gama. “My number one tip is that whatever your
personality is in real life, make that shine online as well,”
she advises.”
http://www.huffingtonpost.com/2013/10/23/social-media-marketing-small-
business-amex-open_n_3941926.html