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Social Media For Realtors

How To Generate Real Estate Leads Using Facebook Advertising

Benefits Of Facebook Advertising

Facebook allows advertisers to target a specific group of people based on age, location, gender, personal interest, income and net worth.

Facebook allows advertisers to purchase ad space on click-based or impression-based fee structure. This allows you to tailor your ad campaign based on budget and other preferences.

Facebook advertising is affordable.

Real Estate Targeting Options

The behavior targeting option ‘likely to move’ is users on Facebook who are most likely to move residences based off data that Facebook and partnered companies have compiled.

Potential Reach: 36,000 people who are ‘likely to move’

Creating A Marketing Funnel

Now that you understand the potential reach with Facebook advertising, many of you may be wondering how to turn these people into leads.

Creating A Marketing Funnel: 1) Define your targeting options (Likely To Move) 2) Building the advertisement 3) Traffic Destination

Traffic Destination

The most important part of any online marketing funnel is the traffic destination.

Landing Page Characteristics: Eye Catching Enticing and Compelling Offer

Goal: Receive Name, Phone Number and Email

Example Landing Page