1. Joyce & Chris Hanson A Powerful ConnectionRealtors |
Marketing Consultants
2. A Word of Thanks to You!Thank-you for the opportunity to
discuss the possibility of marketing your home..The purpose of this
pre-marketing introduction is to:1. Help guide you through
merchandising and competitive market position strategies that are
in your control;2. Explain how Better Homes and Gardens Real Estate
Gary Greene and I can assist you in achieving the sale of your home
and3. Give you a sense of comfort that our experience and expertise
can get you the results you want.Information about merchandising
your home and competitive market positioning is included FIRST
because: 1. The National Association of Realtors 2012 Profile of
Homebuyers and Sellers identified these two elements as one of the
most important wants sellers requested of their listing agent, 2.
Market position [pricing] and Merchandising are the most important
elements of securing a home sale and 3. Both elements take the most
time to cultivate to achieve the right marketing mix.Please feel
free to call upon me for any questions that may come to mind. I
want you to be happy with the services you receive from me.Very
truly yours,Joyce & Chris HansonMarketing Consultants
3. Merchandising and Competitive Market Positioning The Two
Factors Affecting Salability That The Seller ControlsThe Elements
of Merchandising
4. Elements of MerchandisingAccessWhat potential buyersExpect
when requestinga showing. Steps you can take to enhance a sale:
Home warranty Professional home pre-inspection Staging
5. Elements of MerchandisingStagingYoure invited to visit
ourStage to Sell video sectionof bhgrealestate.com orScan the code
with your cellphone to watch Staging toSell success story
video,http://neom.us/431609696028
6. Elements of MerchandisingCurbAppealMake that firstimpression
count!InteriorConditionLearn how to leveragethe Power of Color
inthe video section ofbhgrealestate.com toprepare your house
tosell.
7. Merchandising You Can Control Checklist before leaving
homeExteriorRemove toys, newspapers, yard tools and
otherclutter.Tidy up; pick up after pets.Park vehicles in the
garage or on the street; leave thedriveway clear.Add color with
flowers and potted plants.InteriorMake beds; clean up dishes; empty
wastebaskets.Remove clutter throughout; organize closets
andcupboards; put away toys.Set out show towels in baths.Freshen
the air; potpourri or baked bread aroma;deodorize pet areas; set
comfortable temperature.Do quick vacuuming and dusting.Arrange
fresh flowers throughout.Fire in fireplace (when appropriate).Turn
off television; play soft background music.Open drapes and shades;
turn on lights.
8. Competitive Market Positioning Market positioning can be the
key to maximum market exposure and, ultimately, a satisfactory
sale.The existing pool of prospective buyers determines apropertys
value, based on: Location, design, amenities and condition.
Availability of comparable (competing) properties. This includes
not just your neighborhood but similar priced neighborhoods in the
region. Economic conditions that affect real property
transactions.Factors that have little or no influence on the
marketvalue of a house include: The price the seller originally
paid for the property. The sellers expected net proceeds. The
amount spent on improvements.The impact of accurate positioning:
Properties positioned within market range generate more showings
and offers, and sell in a shorter period of time. Properties
positioned too high have a difficult time selling.
9. Competitive Market PositioningA Competitive Market Analysis
is an x-ray of the market and considers competing properties that:
Have sold in the recent past This shows us what buyers in this
market have actually paid for properties competitive to yours. Are
currently on the market These are unsold properties that will be
competing with yours for the attention of available buyers. Failed
to sell These homes were rejected by the market place.
Understanding why these properties did not sell can help avoid
disappointment in the marketing of your property.
10. Competitive Market PositioningWe are the only broker that
takes the traditional market analysis 2 steps further. Well review
these 2 extra steps together: 1. Trend of time on the market to
sell by price range of your neighborhood and 2. Trends in
Centralized Showing reports to find out what price ranges buyers
are looking in your zip code.An analysis of the above trends lend
more insight into thecurrent market and helps you make a better
decision on theinitial market position..
11. Competitive Market PositioningWhat happens when you
position your homebeyond market range?Fewer buyers are attracted,
and fewer offers received.Marketing time is prolonged, and initial
marketing momentum is lost.The property attracts lookers and helps
competing houses lookbetter by comparison.If a property does sell
above true market value, it may not appraise,and the buyers may not
be able to secure a loan.The property may eventually sell below
market value.
12. Competitive Market Positioning Market Position in
Relationship to Fair Market ValueMARKET POSITION IN % OF
PROSPECTIVERELATIONSHIP TO FAIR MARKET PURCHASERS WHO WILLVALUE
LOOK AT PROPERTY
13. My Professional ExperienceOur PhilosophyThe opportunity to
make a positivedifference in the lives of others is whatmotivates
us everyday.Our CredentialsMembers: National Association
ofRealtors, Texas Association of Realtorsand Houston Association of
RealtorsOur BackgroundNative Houstonians, both earned a BBA
inMarketing from the University of Houstonand both are Graduates of
the TexasRealtor Institute (GRI).Our AwardsOffice Top
Producers
14. Company BackgroundThe companyFounded in 1963 in Houston by
Gary Greene, the founderis still associated with the company. Gary
Greene is thelongest existing real estate firm in Houston. Locally
ownedand operated by partners, Mark Woodroof and
MarilynEiland.Years of experience 50Number of agents
850AccomplishmentsIn 2012, the firm was ranked Number 1 in Houston
by theHouston Business Journals Book of Lists by dollar
volumeclosed, and number of transactions. It was ranked Number44
nationally in 2012 by Real Trends in the Top 100 Brokersby closed
transactions.
15. Changing the Business of Real Estate Through Service,
Innovation and ValuesThe name Better Homes and Gardens is a
household wordnationally.The name Gary Greene has been known to
Houstonhouseholds since 1963.Two names you can trust. More than 850
agents More than 19 offices Celebrating 50 years of success
16. Our Commitment to YouOur commitment is to provide a
results-oriented real estate experience that will achieve the
highest price possible foryour home with the least inconvenience to
your family and in a time frame that meets your needs.As your
marketing professional, I will:Communicate with you on an agreed
upon interval and method: phone, email, text messageProvide you
with ideas and recommendations that will enhance the presentation
of your home to the public and tothe real estate community.Develop
a list of features that will more likely attract showings to the
right buyers.Schedule the dates you can expect completion of
marketing activities including: Multi-photo marketing on all web
sites, provided web site accepts multi-photos under normal
conditions. Color flyers strategically distributed to generate
activity Mobilize the entire local market sales force of Realtor
members of the Multiple Listing Service. This will include e-mail
or direct notification to those agents who have sold a home in your
area in the last six months. Place your home on high-traffic real
estate internet sites see our Internet Marketing Menu. Communicate
daily or weekly updates about changes in your market.Periodically
reevaluate the market, reviewing with you recent activity of sales
and new listings.Provide you with available feedback after
showings, when received and be candid about suggestions that are
made toimprove our position. I will look for every opportunity to
obtain an offer to purchase your home.At your request, I will
obtain information and a sample quote on insurance for your home in
order to facilitate thesale.Obtain information from the buyer on
their ability to qualify for a mortgage before you are asked to
take your homeoff the market for a contract.My manager will be
available to discuss any concerns with you.When an offer is
received on your home, I will diligently work as your advocate to
help you achieve the highest priceand the best terms possible. I
will also be your advocate in the negotiation of repairs.Coordinate
all the closing procedures with the mortgage company, the title
company, the appraiser, the inspectors,and the cooperating
agent.Review your papers before closing, if available and attend
the closing with you.Our Guarantee to You:If, during the listing
period, you feel that I do not perform to this standard, you may
talk with my manager and if yourconcerns can not be satisfied,
Better Homes and Gardens Real Estate Gary Greene will release you
from the listing.Joyce & Chris
Hanson______________________________________
______________________________Better Homes and Gardens Real Estate
Gary Greene Seller_________________
____________________________________________________Date
Seller
