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Cole Directory • Published in 1947• “Blue Book”• Crisscross directory

Invaluable information for industries: Telemarketing Debt collection Law enforcement

Today, web-based lead generation for Realtors

Then and Now

Session Framework

•6 key ingredients to a marketing campaign sizzle.

•Taste of some best practice examples.

•Demo and Q&A opportunity.

•America’s favorite pastime •Marketing similarities•Score big = more

•Sales •Leads•Opportunity

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Tailgating

Start with a Vision

•What do you hope to accomplish?•Best case scenario? •What steps are necessary to reach your goal?

Start With A Vision…

•Market research•Clear objectives•Marketing tactics•Necessary vendors •Budget •Measurable goals

Planning & Prep

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Marketing Campaign Audience:

• Unique audience

• Neighborhood

• Niche Demographics

Guest List

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Neighborhood Farming

• Google Maps™ technology

• Accurate information

• Easy to use

Average household receives 2 mail pieces/day

•Tailor it to specific individual.

•Make it relevant to their life.

•Pay attention to their needs!

Make it Personal

Flickr via makeshiftlove

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Follow with a Call•Introduction:

•Be clear: “Hi I’m Lora Ullerich, your local agent/service provider…

•Stress local: Differentiates you from those UNKNOWN callers.

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411 Information Calls—no sales or service calls

• Introductory/Just Listed• “I’m sure you have seen the sign in the yard. Barb &

Mike are moving. I apologize if there’s been some extra traffic on your street checking out the property. Here’s my number if you have any questions. I also might stop by next week and drop off a business card.”

Hello…

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411 Information Calls—no sales or service calls

• Open House Invite• “I wanted to give you a heads up that I’m hosting

an Open House for Mike & Barb on Sunday afternoon. Again, I apologize for the cars that will be lining the street. Feel free to stop by if you want. I would love to tell you about the current market conditions…”

Hello…

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411 Information Calls—no sales or service calls

• Just Sold (and/or Under Contract)• “If you haven’t heard the great news yet, Mark &

Barb’s house just sold! The market has really turned and houses are selling quickly! In fact it was only on the market for 10 days and sold for $XX more…. Think of me next time you are buying or selling.”

Hello…

Claim your locations:•Yellow Pages•Google+•Facebook•Twitter•FoursquareThink about:•Website •Blog•Pinterest

Secure a Prime Spot

Keep in mind: •Main objectives

•Target audience•Tactics involved:•Direct mail •Telemarketing•Traditional advertising•Social media advertising

•Create a sense of urgency•Call-to-action

Execution

Ask yourself:

•What worked?

•What didn’t?

•What could be done

better for the future?

Clean Up

Flickr via HoskingIndustries

Once again, track and measure

Track & Measure

• Customer Care800-283-2855

• Monday-Friday, 8 a.m.- 5 p.m. CDT• Cole Community

Jump Start Your Sales

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