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Cole Directory • Published in 1947• “Blue Book”• Crisscross directory
Invaluable information for industries: Telemarketing Debt collection Law enforcement
Today, web-based lead generation for Realtors
Then and Now
Session Framework
•6 key ingredients to a marketing campaign sizzle.
•Taste of some best practice examples.
•Demo and Q&A opportunity.
•America’s favorite pastime •Marketing similarities•Score big = more
•Sales •Leads•Opportunity
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Tailgating
Start with a Vision
•What do you hope to accomplish?•Best case scenario? •What steps are necessary to reach your goal?
Start With A Vision…
•Market research•Clear objectives•Marketing tactics•Necessary vendors •Budget •Measurable goals
Planning & Prep
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Marketing Campaign Audience:
• Unique audience
• Neighborhood
• Niche Demographics
Guest List
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Neighborhood Farming
• Google Maps™ technology
• Accurate information
• Easy to use
Average household receives 2 mail pieces/day
•Tailor it to specific individual.
•Make it relevant to their life.
•Pay attention to their needs!
Make it Personal
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Follow with a Call•Introduction:
•Be clear: “Hi I’m Lora Ullerich, your local agent/service provider…
•Stress local: Differentiates you from those UNKNOWN callers.
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411 Information Calls—no sales or service calls
• Introductory/Just Listed• “I’m sure you have seen the sign in the yard. Barb &
Mike are moving. I apologize if there’s been some extra traffic on your street checking out the property. Here’s my number if you have any questions. I also might stop by next week and drop off a business card.”
Hello…
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411 Information Calls—no sales or service calls
• Open House Invite• “I wanted to give you a heads up that I’m hosting
an Open House for Mike & Barb on Sunday afternoon. Again, I apologize for the cars that will be lining the street. Feel free to stop by if you want. I would love to tell you about the current market conditions…”
Hello…
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411 Information Calls—no sales or service calls
• Just Sold (and/or Under Contract)• “If you haven’t heard the great news yet, Mark &
Barb’s house just sold! The market has really turned and houses are selling quickly! In fact it was only on the market for 10 days and sold for $XX more…. Think of me next time you are buying or selling.”
Hello…
Claim your locations:•Yellow Pages•Google+•Facebook•Twitter•FoursquareThink about:•Website •Blog•Pinterest
Secure a Prime Spot
Keep in mind: •Main objectives
•Target audience•Tactics involved:•Direct mail •Telemarketing•Traditional advertising•Social media advertising
•Create a sense of urgency•Call-to-action
Execution
Ask yourself:
•What worked?
•What didn’t?
•What could be done
better for the future?
Clean Up
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Once again, track and measure
Track & Measure
• Customer Care800-283-2855
• Monday-Friday, 8 a.m.- 5 p.m. CDT• Cole Community
Jump Start Your Sales
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