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The Future of Real Estate “The agent-owned cloud brokerage”

Gene frederick recruiting presentation feb 2016

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Page 1: Gene frederick recruiting presentation feb 2016

The Future of Real Estate“The agent-owned cloud brokerage”

Page 2: Gene frederick recruiting presentation feb 2016

History of EXP Realty

▪ 2015 - eXp Realty Cashflow Positive on $16,400,000+ Trailing 12 Month Revenues

▪ 2015 - eXp Realty is in 34 states and Alberta Canada

▪ 2013 - eXp Realty International became a publicly traded company (EXPI)

▪ 2012 - Glenn Sanford named Inman Top 100 Most Influential in Real Estate

▪ 2011 - eXp Realty featured in Swanepoel Trends Report

▪ 2011 - eXp Realty Finalist Inman Most Innovative Brokerage of the Year

▪ 2009 - Glenn Sanford Founded eXp Realty, LLC

▪ 2006 - Glenn Sanford Top 50 REALTOR at Keller Williams International

▪ 2005 - Glenn Sanford Member of the Agent Technology Council, KWRI

▪ 2002 - Glenn Sanford Rookie of the Year at Prudential Kelstrup REALTORS

Page 3: Gene frederick recruiting presentation feb 2016

Since early 2002, Glenn Sanford has been actively involved in the online real estate space. In early 2007, Mr. Sanford launched BuyerTours Realty, LLC which, using a combination of web and traditional bricks and mortar, grew to three offices and into two states. After the drop off of the market in late 2008, Mr. Sanford and his executive team went back and rewrote the entire business model in recognition of the “perfect storm” of lower revenues, fixed or rising overhead costs, and a consumer with more information and access than ever before. eXp Realty, LLC was launched in October 2009 as the first truly cloud-based national real estate brokerage which meant giving up the traditional bricks and mortar environment and moving to a fully-immersive 3D virtual office environment where agents, brokers and staff collaborate across borders while learning and transacting business from anywhere in the world. In 2013, eXp Realty became a subsidiary of eXp Realty International Corp. Since that time eXp Realty has quickly grown to 35 states throughout the United States and Alberta Canada.

From 2005 to 2007, Mr. Sanford ran a large mega-agent team and consulted to Keller Williams International as a member of the Agent Technology Council in the areas of online client acquisition, client conversion and technology. Mr. Sanford was also a significant contributor to Keller Williams Internet Lead Generation Masterminds.

Prior to real estate, Mr. Sanford was active at the executive level with a number of technology-related companies. In 1998, Mr. Sanford founded and served as President for eShippers.com, an online e-commerce and logistics company.

EXP LEADERSHIPGLENN SANFORD, FOUNDER & CEO

Page 4: Gene frederick recruiting presentation feb 2016

Jason Gesing became President of eXp Realty International Corporation (OTC:EXPI) in September, 2013. Since that time the company has achieved annual growth at a rate which positions it as one of the fastest growing real estate brokerages in the United States.

As President of eXp Realty, the Agent-Owned Real Estate Cloud Brokerage, now operational in 30 US States and parts of Canada, Jason Gesing is actively engaged in driving company growth while working with the rest of the eXp executive team to ensure that systems, processes and infrastructure exist to support expansion. Jason participates regularly in business model profitability discussions with owners of leading independent brokerages and others demonstrating the company’s high-engagement, cloud-based model and its dramatic impact on cost, profitability and the synergies that exist when the agents and brokers of a publicly-traded real estate brokerage are also its shareholders.

EXP LEADERSHIP

JASON GESING, PRESIDENT

Page 5: Gene frederick recruiting presentation feb 2016

After serving as Controller for Texas Instruments in 1984, Gene left the corporate world for real estate. He sold for two small companies that were bought out by Coldwell Banker. 3 years later he joined Re/Max, and soared to become one of the Top 20 Realtors® in Texas. In 1989 He started Phoenix-based Realty Executives in Dallas, TX. Gene then sold Realty Execs and hired on with Keller Williams in Dallas as one of first 10 agents at the Dallas Preston Road Market Center.Gene and his wife, Susan Frederick, became Team Leaders of Dallas Preston Road in 1999. They grew the office from 100 agents to 533 between 1999 and 2006. Gene was Regional Director of Virginia from 2007-2009. He later joined KW Austin NW as Team Leader, and grew the office from 320 agents to over 600 agents. Gene was the top recruiter for Keller Williams in 4 of the last 10 years, in 2005 and 2006, and again in 2012 and 2013. He also previously was one of the Top 20 agents in the State of Texas. Gene has always enjoyed teaching agents how to improve their sales skills, using scripts and motivational techniques. Gene attributes his success as an agent, team leader, and regional director.

EXP LEADERSHIP

GENE FREDERICK, TEXAS BROKER

Page 6: Gene frederick recruiting presentation feb 2016

Broker BrandedBroker Owned

agent agent agent

Broker-Partner

Shareholder

Agent-Partner

Shareholder

THE OLD MODEL

• Agent-Owned – (Stock)

• Cloud Office- (27 employees)

• Revenue Share- (50% of company dollar)

• Franchise their brand and controlling systems

• Agents are dependent on their leads

EXPI

THE FUTURE OF REAL ESTATE

Page 7: Gene frederick recruiting presentation feb 2016

FIRST TO MARKET WITH DISRUPTIVE TECHNOLOGIES

Harvard Business School professor Clayton M. Christensen coined the term disruptive technology.

A disruptive technology is one that displaces an established technology and shakes up the industry or a ground-breaking product that creates a completely new industry.

Page 8: Gene frederick recruiting presentation feb 2016

The cloud office is changing the way agents, brokers, and consumers are working together.

• Creates a collaborative community.

• Allows for interaction with top professionals around the world.

• Cuts out expenses, enabling the brokerage to share additional funds with it’s agents!

• Do your business ANYWHERE you have the internet

• Access your paperless transactions

• Meet with all 28 EXP support staff

o 8 Agent Serviceso 8 Tech Supporto 8 Transactiono Vikki – Business Coacho Brad – Director of Educationo David – Director of Growth

o Attend sales training and company meetings

Page 9: Gene frederick recruiting presentation feb 2016

CLOUD LIFE TEXAS TUESDAY MEETING

AVATARS NEED LOVE TOO

NATIONAL LEADERSHIPFriday Meeting

Live meetingseXpansion Tour

Page 10: Gene frederick recruiting presentation feb 2016

• Hands down the best lead generation platform on the planet

• Your very own personalized website with 24/7 live chat support

• Leads automatically set up on drip email/text campaigns, property alerts

• Send clients weekly traffic reports and monthly home valuation

LEADS! – Grow Your Business!

Page 11: Gene frederick recruiting presentation feb 2016

✓ Custom Text Codes

✓ Landing Page Generator

✓ Nurtures leads so you don’t have to

✓ Predictive emails/texts based on their site activity

✓ Fully customizable drip campaigns

✓ Agent Accountability through daily reminders

✓ Free tools to help drive traffic to your website

✓ Kunversion even calls your leads for you!

✓ Instantly post listings to Facebook, Craigslist, Twitter, eBay Classifieds, and Pinterest.

✓ Always improving and introducing new features

Cancel everything, Kunversion does it all

Page 12: Gene frederick recruiting presentation feb 2016
Page 13: Gene frederick recruiting presentation feb 2016

YOUR BRANDYOUR LISTINGSYOUR LEADS!

You decide what to do with them! EXPLS is your listing service with 900+ outlets. Your listings will have greater exposure and generate more buyers leads for you.

MAKING IT RAIN

Making it Rain is a robust, high quality, lead generation program delivering leads to EXP Realty agents and brokers at steep discounts to leads generated and sold by popular third party syndicators such as Realtor.com, Market Leader, Zillow, and Trulia. Sign up for leads in your market for as little as $100 a month with eXp realty facilitating lead generation campaigns on your behalf using Pay Per Click campaigns on google and major search engines. (up to 75% savings relative to popular third party syndicators.)

• $100/month – 5+ exclusive leads• $500/month – 25+ exclusive leads• $1000/month- 50+ exclusive leads

Page 14: Gene frederick recruiting presentation feb 2016

Over 25 hours of live training weekly.

✓ Sales✓ Listings✓ Technology

• Websites• SEO and Social

Media• Video Marketing

✓ Team Building ✓ Business

• Planning• Marketing• Lead Generating

✓ Industry Innovations

TRAINING & EDUCATION

An email is sent every Sunday night with the educational calendar for the week.

Page 15: Gene frederick recruiting presentation feb 2016

1. Upon first transaction of the year – up to 100 shares2. When you CAP- get up to 1,000 shares3. Refer an agent – get up to 1,000 shares

Vested 3

Years

AGENT OWNERSHIP

Page 16: Gene frederick recruiting presentation feb 2016

4. BUY IT! – publicly traded stock5. Direct Purchase Program

▪ 5% of your commission to purchase at a 20% discount

6. ICON- After CAPPING at 2.66 million in sales (assuming 3%), sell 20 more transactions

▪ $250 per transaction until 20th = $5,000 to eXpo $75.00 fee per transaction after 20th transaction

▪ Earn $16,000 in stock- thank you ICON! o Cash ¼ now and rest vested in 3 years

AGENT OWNERSHIP

Page 17: Gene frederick recruiting presentation feb 2016

Revenue – Expenses = Profit

• By eliminating bricks and mortar there are LESS expense, and more to share.• eXp shares off the TOP!

eXpansion Share %(% of company dollar up to $16,000 CAP)

eXpansion Share $Expressed in dollars (if floor qualifying # has NOT been met)

Floor qualifying agent count(first level)

eXponential Share % (% of company dollar up to $16,000 CAP)

eXponential Share $(if floor qualifying # has been met)

Level 1 17.5% $2,800 1+ 17.5% $2,800

Level 2 1% $160 5+ 20% $3,200

Level 3 .5% $80 10+ 12.5% $2,000

Level 4 .5% $80 15+ 7.5% $1,200

Level 5 .5% $80 20+ 5% $800

Level 6 2.5% $400 25+ 12.5% $2,000

Level 7 2.5% $400 40+ 25% $4,000

REVENUE SHARING

Page 18: Gene frederick recruiting presentation feb 2016

• 1st level 6 Agents x $2,800= $16,800 • 2nd level 6 Agents x $3,200= $19,200

• = $36,000/yr - $3,000/month

• 1st level 10 Agents x $2,800= $28,000• 2nd level 10 Agents x $3,200= $32,000

• =$60,000/yr - $5,000/month

• 1st level 10 Agents x $2,800= $28,000• 2nd level 100 Agents x $3,200= $320,000

• =$348,000/yr $29,000/month

6 who each bring 1

10 who each bring 1

10 who each bring 10

REVENUE SHARING

Page 19: Gene frederick recruiting presentation feb 2016
Page 20: Gene frederick recruiting presentation feb 2016

eXp Realty Agent Count Quarter Over Quarter and Projected

Agent Ownership Initiative

*Icon Agent Program*Brad Andersohn Joins

Executive Team*New Cloud-Campus

*First Cloud Mortgage Inc.*Fastest Growing Brokerage in Austin

*Hawaii Launch (31st State)

*Gene Frederick Joins in Austin TX *Direct Purchase Program

* REALTOR Mag Feature

eXp Realty LLC Launches in Bellingham Washington

Inman News Recognizes eXp Realty as Innovator

of the Year Finalist

Merger Announced with Desert Canadians

*Swanepoel Trends Recognizes eXp Realty as

Best and Largest Example of Cloud Brokerage

*Sanford Named to RE Most Powerful List

Swanepoel Trends First Recognizes eXp Realty

as Up and Coming Model

Jason Gesing Joins and Launches eXp Realty in

MA

Inman News Recognizes Glenn Sanford as 100 Most Influential in RE

Shares of EXPI Begin to Actively Trade on the

OTCQB

*Merger Completed*Atlanta Georgia Launch Calgary Alberta

Launch

Page 21: Gene frederick recruiting presentation feb 2016

• $99.00 Startup (one time)• Includes 1,000 cards, folders, Lead Generation site, word press

site, Google business site, eFax account, and so much more…. • includes first monthly technology fee

• $50.00/month technology fee• Includes cost of avatar and cloud office as well as use of

kunversion.

• $420.00/year – University Educational Fee• Taken out of your first transaction• Pays for all cloud classes, Brad Andersohn & Vikki Bartholomae

STARTUP COSTS

Page 22: Gene frederick recruiting presentation feb 2016

Commission• 80/20 split until CAP

• No Royalty• CAP - $2.66 million in sales (at 3%)/$16,000 paid to eXp• After CAP, get 100% commission

Per transaction fees• $25 Broker review• $30 E&O insurance ($500 cap/year) (17 transactions)• For capped Agents (100% commission)

• $250 fee per transaction for first 20 transactions after you reach CAP• $75 fee for each transaction thereafter (21st and on)

COMMISSION & TRANSACTION FEES

Page 23: Gene frederick recruiting presentation feb 2016

•Join.exprealty.com•To join as an agent or broker

•Expcloud.com

•Youtube.com/exprealty•Our youtube channel

• Invite.exprealty.com •Get into the cloud office as a guest

• Investors.exprealty.com

EXP WEBSITES

Page 24: Gene frederick recruiting presentation feb 2016

•Compliance Brokers•Sheila Dunagan in Austin•Lynda Spence in Dallas, San Antonio, Houston

•Agent Services•Regan Rand

•Transaction Support•Tricia Miller

TEXAS BROKER QUESTION& AGENT SERVICES