Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.
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Recruiting Veterans Through Social Media December 12, 2012
What to Expect Today Quick Intros Seminar Topics The Importance
of Regarding, Recruiting & Retaining Veterans Turning Military
Keywords into a Recruiting Advantage Develop Facebook &
LinkedIn Advertising to Target Veterans Build a Facebook Fan Page
Recruiting Veterans? Source Veterans with Your LinkedIn Account
Game Plan to Jumpstart Your Recruiting Efforts Q&A Please Ask
Away Dont hold until the end 2
About The Value of a Veteran Understanding your Core Value?
Based in Herndon, Virginia HR Training & Consulting
Woman-Owned, Veteran-Owned Offers training and consulting on HOW to
develop military recruiting & retention programs Workshops,
webinars, Q&A sessions, blogs, etc. Delivered on-site,
virtually, or via computer-based training (CBT) Lisa Rosser,
Military Recruiting Expert and Founder, The Value Of a Veteran
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Why New Recruiting Tactics Are Needed Posting and Praying is
not effective to get veterans to apply Military is a global
organization hard to physically reach every location Government
sourcing channels are siloed Service members are inexperienced in
how to search for a job and dont necessarily understand the
civilian jargon used in job descriptions (may not find or apply for
jobs they are qualified to do) 4
About HireClix Understanding your Core Value? Based in Boston,
MA Team in San Diego & Santa Clara Digital Recruitment
Marketing Agency Expertise in Digital Marketing, Recruitment
Marketing, Communications, Events & Branding Focused on
Recruitment Advertising Diverse Digital Marketing Experience
Turn-key Recruitment Marketing Experts Provide Great Value and
Zealous Service 5
Social Recruiting on Facebook & LinkedIn Targeted Ads
Pushed to Military Candidates Leverage Partial Resume Profile Data
Focus on Key Words, Attributes & Affinities 6
Targeting of Military Roles Finding Military Engineers 7
Targeting of Military Roles Junior Military Officers 8
850M+ Active Global UsersFacebook.com - July 2012 9
Relevant Ads During Facebook Experience 10
Target Facebook Ads to Passive Candidates 11
Targeting Candidates by Geography 12
Targeting Candidates by Profile Likes & Job Title 13
Targeting Users by Profile Information 14
Military Engineer Targeting on Facebook 15
Targeting Junior Military Officers 16
Be CreativeTalk to Your Target Audience 17
Leveraging LinkedIn Ads & Search for Veterans 18
LinkedIn DirectAds Target Passive Candidates 19
LinkedIn Recruitment AdvertisingLaser Targeting of Veterans
Skills & Jobs 20
Targeting on LinkedIn Military Engineer Just Job Titles Just
Groups Job Titles and Groups 21
LinkedIn Recruitment Advertising 22
LinkedIn Recruitment AdvertisingLaser Targeting of Veterans
Skills & Jobs 23
Social Recruiting - LinkedIn LinkedIn Recruiting Tools are
Developing Rapidly Excellent Quality but Relatively Expensive
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Facebook Fan Page Strategy for Attracting Veterans Corporate
Page vs. Dedicated Veteran Recruiting Page 25
Facebook for Your Employment Brand 26
Facebook for Your Employment Brand 27
BAE Corporate Fan Page 28
BAE Fan Page with Jobs Tab 29
Amazon Warriors FB Fan Page 30
Amazon Warriors FB Fan Page 31
Sourcing Veterans Through LinkedIn
Sourcing Veterans Through LinkedIn
Sourcing Veterans Through LinkedIn
Building a Game Plan for Recruiting Veterans Increase theTeams
Level of Knowledge Define Your Targets & Prioritize Start
Building Your Stories Veteran Employees Build Targeted Recruitment
Ad Campaigns Measure & Optimize Your Campaigns & Efforts
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Q&ASpeaker Contact Info Lisa Rosser Founder & Military
Recruiting
[email protected]/in/lisarosserwww.TheValueOfaVeteran.comwww.twitter.com/ValueOfaVeteranwww.linkedin.com/company/the-value-of-a-veteranwww.facebook.com/TheValueOfaVeteranNeil
Costa Founder &
[email protected]://www.linkedin.com/in/neilcostawww.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix
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