eOffice s vision is to improve the quality of life of
professionals by providing flexible and competitively priced ready
made networked offices , touch down spaces, meeting and conference
facilities in a contemporary and high tech environment in city
centre locations across the UK, and worldwide, in the future
eOffice The Concept
eOffice offers beautifully designed, high tech, fully furnished
and serviced offices in city centre locations
eOffice workspace is based on an open plan environment, or
office neighbourhoods with few wall to wall partitions, where good
aesthetics and design are combined with information-age
technology.
Main service lines are virtual offices (business address and
telephone answering), hot desking (touch down), fully furnished
office, meeting and conference facilities
Additional services include administration and online services,
making eOffice a one-stop-shop for start-ups and SMEs
Strong activities for members, including company visits,
networking events and powerful online communities (faceboook,
linkedin, twitter)
eOffice centres provide a suitable office solution for small
businesses, start-ups and self-employed, in particular in the
creative, media and technology sectors
All services are sold online, with an ecommerce platform
Office Trends
Decrease in the amount of workspace allocated to
individuals
Increase in the creation of spaces to support collaborative
work
Growth in the practice of distributed working
Growth in the use of technologies to support collaboration,
connectivity and distributed working
- Very fragmented market, around 2,000 centres in UK
- Serviced offices offer little differentiation in terms of
design, technology and services
Conference / meeting rooms
- Several hotel chains offering conference and meeting
rooms
- Conference and meeting centres (Etc. Venues, De Vere)
Virtual office services
- Mail Boxes Etc (part of UPS): shipping, postal and business
services , over 4,800 locations worldwide
- FedEx Office (ex Kinkos): postal services, printing and
office services
- eReceptionist: telephone number and answering services
- DaVinci : virtual office operator
Products / Services
Virtual Office : business address, mail forwarding, telephone
answering, messaging
Hot Desking : office access by the hour, with internet
connection, prepaid hot desk hours
Meeting , Conference Rooms and Videoconferencing: available on
hourly or daily basis
Serviced Offices : flexible office space for individuals and
companies from 1 to 20 people
ePA: secretarial services on a prepaid flexible basis
Membership and networking : access to community portal and
networking events. Calendar function in myeOffice blog integrated
to facebook, linkedin, twitter
Services : voice, data, mail, fax to email, printing, copying,
secretarial services, stationery, file storage and digital
services
eOffice Soho
eOffice Manchester
eOffice Birmingham
eOffice Bristol
Pricing
Retail concept: xx.99
Competitive basic prices and adds on (low cost airline
strategy)
Different options: basic / premium
Incentives for prepayment (12+1 foc)
Start low, build volume and slowly increase prices
Keep competitive prices, while building volume and add more
services
PR - Endorsements - Awards
CNN Coverage 2002 (Design 360)
BBC Coverage 2003 (Dreamspaces)
eOffice Soho Finalist FX Awards 2002 and eOffice Manchester
Finalist FX Awards 2006
eCiffo, Japan (2002): Selected as innovative offices
IAO (Germany) Office 21 Future of Work, 2003, selected in their
Best Practice Tour
HSBC Star Award 2004 Finalist
BCO Innovation Award Overall Winner 2007
BCO Regional Winner 2007 2008
RIBA Good Office Design 2009
Partnerships
Key Suppliers
Herman Miller - Case Study 2003
Kristalia Case Study 2007
Avaya Telecom
Canon Imaging solutions
Key Marketing Partners
British Library IP Centre
Make your Mark
Microsoft Biz Spark
Nacue (entreprise societies)
Seedcamp
School for Startups
TiE
Distribution eOffice 2.0
Search Engines: Google / Yahoo / Bing
Business Networks: Linkedin / Twitter
Social Networks: Facebook, ASmallWorld
Directories: Gumtree / Primefind / Craigs List
Surveys: Zoomerang / Survey Monkey
Blogs: myeOffice.com / eOffice.tv
Directories encyclopedia: Wikipedia
Photo Sharing: Picasa / Flickr
Video Sharing: YouTube / Vimeo
Virtual Life: Second Life: myeOffice.net
Competitive Advantages
Lower property costs. eOffice operates from business centres of
around 10,000 s.f. average (1/3 the size of traditional serviced
offices), hence a lower property cost
High margin services. More than 50% of eOffice turnover is
derived from high margin services like virtual office, meeting and
conference rooms and videoconferencing and hotdesking, as compared
to traditional full time self contained office space
High Density. Space efficient benches offer higher density in
self contained offices, while the balance of the office space is
dedicated to open plan workstations, giving higher density and
lower fit out cost.
Direct Sales . A high percentage of leads come via search
engines (using SEO techniques and pay per click campaigns) cutting
the agent intermediaries
Selling Points / Benefits to Clients
City centre locations , next to transport hubs, and leisure and
retail, good quality and representative building
Creative environment with contemporary design and ergonomic
furniture. Variety of working areas, including large lobby,
break-out areas, quite booths, hot desking / open plan.
Advanced technology , including wireless broadband, voice
logging-in anywhere, plasma screens and videoconferencing
Members networking. Registration to myeOffice blog, calendar
and connection via Facebook, Linkedin, Twitter. Regular networking
events called Net Thursday
Flexibility, scalability and competitive pricing . Price below
market leader, options including virtual, part time and full time,
possibilities of changing options every month and to scale up or
down quickly
Outstanding customer service . Friendly, attentive and
professional customer service, from administration, sales, front
desk to IT support, fundamental to long-term client retention
eOffice Client Base
Virtual Office: start ups and overseas clients, around 500
companies
Hot Desking: growing market, mostly consultants, SMEs, but also
corporates
Meeting Rooms: small businesses, creative businesses, large
corporates
Serviced Offices : mostly start ups, small businesses,
consultants, rep. offices, companies with between 1-20 people
Networking, membership: 130,000 opt-in email addresses, 50,000
Linkedin contacts, over 10,000 twitter followers, over 1,000
eOffice card members
