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FOLLOW ME: facebook.com/loriballenmethod SEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.com GET Referrals at: Attracting Talent to your Organization using video, social media and your website

Attracting talent to your organization using video Lori Ballen

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Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Lori Ballen of the Ballen Group in Las Vegas Nevada, shares her recruiting best practices using video, social media and your website.

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Page 1: Attracting talent to your organization using video   Lori Ballen

FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Attracting Talent to your Organization using video, social media and your website

Page 2: Attracting talent to your organization using video   Lori Ballen

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Who is Lori Ballen??• Started Catering Company in 1992

• Built to the 7th level in 10 years

• Sold it in 2004 for Top Dollar – it still

exists

• Built 7th level Children’s Resale Item Store

• Joined Keller Williams in 2010

• Created Award Winning Real Estate Team

• Built to 7th level in less than 3 years

FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Page 3: Attracting talent to your organization using video   Lori Ballen

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People do business with people they know, or THINK they knowBest Practices for Video

• TELL YOUR STORY and your Market

Centers Story

• Start Small and Simple – Get fancy later

• Keep it Authentic – Be you, that’s who

you are

• Make it Fun and Keep it Short

• Be Clear, To the Point, and Informational

FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Page 4: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Make Videos that SHOW what your Team / Market Center is All About

Page 5: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

SHOW HOW YOU CELEBRATE… AND PLAY….. AND WIN

Page 6: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

USE Animoto.com to add music and create video from slides

Page 7: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Coach your Team through creating vision boards through Video.

Page 8: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

CREATE COMEDY, YET PURPOSEFUL RECRUITING VIDEOShttp://

www.youtube.com/watch?v=J34VtRyU44Q&feature=c4-overview-vl&list=PLNx83p-NmRvwRHAk_vds_FA2o7WzbEdqQ

Page 9: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

SEND EVERY AGENT YOUR TEAM/MARKET CENTER DOES BUSINESS WITH A THANK YOU VIDEO – on Social Media so everyone sees it

Page 10: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

CREATE VIDEO TO SHARE ON SOCIAL MEDIA FOR SPECIAL OCCASSIONS

Page 11: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Use the embed code to add the video to your Marketleader website

Page 12: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Use the embed code to add the video to your Marketleader website.Add Videos to the Community Pages, Main and Sell Pages, and Career pages of Marketleader sites – AGENTS

Team Leaders, Use the embed code to use video on your KW sites and in blog posts…Remember EMAIL videos TOO

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Video Content – What to shoot • Informational Video

• Celebrations and Awards

• Team Videos and Meetings

• Role Playing

• Community Videos

• Blog Style Videos – Be yourself

• Comedic Videos - Viral

• Introduction Videos

Sample Videos:Happy Birthday Facebook Friend - http://www.youtube.com/watch?v=N2hL6k-AbGANice to Meet you – http://youtu.be/nXzEXSRbKBoIntroduction Video - http://youtu.be/3974kGvclhYThank You Video - http://youtu.be/GxsdTusvgmMMeet the Team - http://youtu.be/NuNy4jVPuaYCommunity Video - http://youtu.be/vdjKwoUXIB82 Cents - http://youtu.be/61YXpzUalOkTalking Ben - http://youtu.be/5b7R92ot-8E

FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com

Page 14: Attracting talent to your organization using video   Lori Ballen

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FOLLOW ME: facebook.com/loriballenmethodSEND Las Vegas Referrals to: www.BallenGroupHomes.com LEARN Internet Marketing at www.TheBallenMethod.comGET Referrals at: www.AllStarAgentNetwork.com