Upload
jasper-french
View
216
Download
3
Tags:
Embed Size (px)
Citation preview
facebook.com/loriballenmethod
twitter.com/ballengroup
Build It Like Ballenby Richard and Lori Ballen
2
Who is Lori Ballen??• Youngest Certified Interpreter For The
Deaf at 17 years old
• Started Catering Company in 1992
• Built to the 7th level in 10 years
• Sold it in 2004 for Top Dollar – it still
exists
• Built 7th level Children’s Resale Item Store
• Joined Keller Williams in 2010
• Created Award Winning Real Estate Team
• Built to 7th level in 2 Years
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
Chief Visionary Officer
3
Who is Richard Ballen??• Young Magician of the Year 1979
• Started Catering Company in 1989
• Built to the 7th level in 10 years
• Sold it in 2004 for Top Dollar – it still
exists
• Joined Keller Williams in 2010
• Created Award Winning Real Estate
Team
• Built to 7th level in less than 3 years
• Pretty Much Retired
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
Richard, “Do what Lori Needs” Ballen – Otherwise Retired
4
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
THE ALL STAR AGENT NETWORK – Changing The Referral Game
FREE TO JOIN www.TheAllStarAgentNetwork.com
Imagine, a place where you can send your referrals and have them tracked, receive weekly updates on schedule until the day the transaction closes, and it costs you, the referrer, nothing.
5
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
6
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com – The Game Where You Play, We Keep Score, and Everybody Wins
Where do you start?
Purpose, Passion, and a Plan
MASTERMINDING
7
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com – The Game Where You Play, We Keep Score, and Everybody Wins
8
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com – The Game Where You Play, We Keep Score, and Everybody Wins
9
The Ballen Group Compensation Structure
• CEO – Currently Paid on Opportunity and End of year “Japan” Bonus
• Listing Specialists: 20% 10% Bonus if Negotiating Short Sale
• Buyer Specialists: 40%
• Executive Admin - $50,000
• Transaction Coordinator - $40,000
• VA - $8.25 per hour
• Health Benefits for all, Coaching and Education Paid, Team Trips
and Celebrations paid, Meals and Entertainment as Team paid
• Team Profit Share Bonus Structure (Per MREA)
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
10
Job Duties
• Casts the Owners Vision and is responsible for seeing that it is lived out
• Grows the company: Members, Production, and Profit
• Reports all numbers to Owner (Production, Member Growth, Profit)
• Meets weekly with Team Members and Executive Administrator (EA) to help them reach their personal and professional goals.
• Interviews, Hires, and Trains new team members. Meets weekly to go over task list and training milestones to measure progress.
• Together with the EA controls the budget. He is directly in charge of making sure production happens as projected so that she has the appropriate dollars to spend.
• Stays aware of market data and market trends so that he is able to make moves where needed to keep the company on top of the market
• “OWNS” The WOW Factor
What They Do - CEO
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
11
What is The Wow Factor??
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
The Wow Factor is the experience provided to not just customers, but to all who come in contact with The Ballen Companies.
It is exceeding expectations, communication at the highest level, and providing a never ending stream of surprises that leave you saying “WOW”
~ The WOW is Remarkable
12
• Is directly in control of budget and works directly with Bookkeeper
• Tracks the numbers for CEO: Members, Production, and Profit as well as lead sources, dollars made and spent per source, conversions, month over month and year over year reports, listings taken, sales written and so on.
• Systems: Research, Implementation, and Maintenance
• All Office Procedures
• Interviews, Hires, and Trains new team administrative team members. Meets weekly to go over task list and training milestones to measure progress.
• Manages all other administrative Team Members
• Manages the Database with help from VA
• Manages all of the Marketing with help from VA
• Maintains the Operations Manual
• Intakes new Agents: Business Cards, Systems, Name Tags Etc.
• Directly responsible for Managing and Providing The Wow Factor through Administrative Team
• Maintains Referral Tracking System for inbound team referrals
What They Do – Executive Administrator
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
13
• Meets with CEO on a regular basis to discuss his personal and professional goals
• Reviews the numbers with CEO: Members, Production, and Profit as well as lead sources, dollars made and spent per source, conversions, month over month and year over year reports, listings taken, sales written and so on.
• Provides vision and ideas for CEO to implement through team that will directly bring in growth – Propels team Forward
• “Makes It Rain” leads through REACH (networking, social media connections)
• Casts Vision on regular basis and holds CEO accountable for it’s follow through
• Yearly Team Meeting and Business/Budget Planning
• Special Vendor Relationships (Richard)
• Provide the Ballen Pizzazz through celebrations, team trips, special occasions, happy hour and dance nights and Ballen Bling Bashes.
What They Do – Owners
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
14
• Inputs all new listings in MLS
• Prepares all buyer/listing packages
• Assists with preparation for new listings and new offers
• Handles all transactions Contract to Close
• Directly responsible for Transaction Coordination Systems and documentation of systems, standards, and policies in operations manual
• Assists Executive Administrator
• Manages the post closing distributions
• Maintains all service provider files, contact info, pricing, brochures etc.
• Communicates with clients regarding paperwork and provides timeline of transaction process and progress
• Provides the WOW factor
What They Do – Transaction Coordinator
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
15
• Keeps written yearly, monthly and weekly goals. Tracks all numbers in KDNA
• Follow team standards on lead generation, lead follow up, and lead conversion
• Client consultations in our office
• Presents CMA’s
• Negotiates offers and inspections
• Communicates with seller at least once a week to address showings, and price reductions
• Communicates directly with TC for progress updates and needs
• Reports all production numbers to CEO
• Stays on top of market data and market trends
• Testimonials and Videos upon closing for EA’s Marketing Plan
• Provides the WOW factor
What They Do – Listing Specialist
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
16
• Keeps written yearly, monthly and weekly goals. Tracks all numbers in KDNA
• Follow team standards on lead generation, lead follow up, and lead conversion
• Client consultations in our office. Consults at time of offer in office. Consults at time of acceptance in office and consults at close.
• Prepares buyer for purchase, coordinates with lender
• Negotiates offers and inspections
• Communicates with buyer at least once a week to address information on homes they have reviewed, loan qualification progress, transaction progress if in escrow
• Communicates directly with TC for progress updates and needs
• Reports all production numbers to CEO
• Stays on top of market data and market trends
• Testimonials and Videos upon closing for EA’s Marketing Plan
• Provides the WOW factor
What They Do – Buyer Specialist
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
17
Branding A Team• Check with Your State Rules
• Keep it Personal
• Combine Logo, Self Pic, and Team
Picture in Marketing Plan
• Decide your Team’s “Flavor” and
capture that
• Be OK with the fact that your team
will change over time. This is why
your logo and self image will be
important
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
The Ballen Group Las Vegas
18
MREA BUDGET
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
The Goal is ALWAYS 40% PROFIT OF TOTAL GCI
Cost Of Sales = 35%Expenses = 25%PROFIT = 40%
19
MREA BUDGET
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
20
My Millionaire Real Estate AgentBusiness Plan
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
21
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
22
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
23
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
24
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
Life of a Lead – VA, EA, TEAM*Incoming calls start at the phone included process listed below. All seller leads web or phone go STRAIGHT to listing team.
WEB LEAD
• If Phone number included, EA calls within 5 minutes and does Qualification Script
• If buyer has not yet been qualified, they are forwarded to lender. EA puts on home search drip. NO agent is involved at this point until Lender says “APPROVED”
• If buyer is qualified, but not motivated, EA puts on drip and sets calendar for follow up. VA watches for frequent website logins from that user to also determine when “hot”. She emails HOT listings to
• Motivated Buyer goes STRAIGHT to Agent after screening with EA
25
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
Life of a Lead – VA, EA, TEAM Continued
If no phone is included• VA looks at homes reviewed to determine interest• Sets buyer up on drip listings and drip email • Watches for frequent action on website and probes with questions to
generate conversation• Gets Phone Number finally• Forwards to EA and qualification begins as stated above
Phone Lines: GOOGLE VOICEOwner’s cell phone not on anythingPhone on Yard signs, Ads Posted etc. rings to EA and backs up to Buyers TeamPhone on all SELLER sites, Ads, Google Results forwards to EA and Listing Team
Office line for general inquiries goes to EA day, Voice Tree in evening
26
Attracting Talent• Know who you are first
• Create an MVVVBP and share it
• Create Videos that express your
teams “flavor”
• Tell your Team’s success stories
through Social Media, Blogging, Press
Releases
• Always be asking people “Who do
you know that I should know”
• Share your Vision and Cast a WIDE
net
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
The Ballen Group Las Vegas
27
LEARN LEADERSHIP• Read Leadership Book
• Attend Classes (RSTLM by Keller Williams is great for this)
• Learn Behavior Styles, STARTING WITH YOURS
• Get around other high level leaders
• Get a Coach (We like MAPS)
• Commit to 10,000 hours of Leadership Mastery
• You’ll learn by fire. It’s OK – FAIL FORWARD
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS
TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
28
TheBallenMethod.com - Learn It * Work It * Live It – IT WORKS TheAllStarAgentNetwork.com - The Game Where You Play, We Keep Score, and Everybody Wins
Have Lori Teach Live in your area by calling 702.604.7738
www.BallenProductions.com
The Ballen GroupLas Vegas Real Estate Team
~ The WOW is Remarkable
702.604.7739
On the web at www.BallenGroupHomes.com