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THE SECRET ART TO GETT ING YOUR MESSAGE
HEARD
The 4-‐Mat Communica=on Model Bernice McCarthy
What do people with each preference want to hear?
How people feel when they really ‘ hear’ what you’re sharing with them
General split of preferences in an audience
Need some help to be as effec0ve as possible with your communica0on? Please do get in touch.
Make sure you know what your preference is as we have a tendency to communicate from o u r p r e f e r e n c e a u t o m a 0 c a l l y . Consciously spend 0me in the other preferences to engage your whole audience.
A simple yet effec0ve model that makes it easy for your audience to ‘hear’ what you’re saying and put it into a context that maDers to them. Sharing informa0on in this way enables you to connect with people’s leF and right sides of the brain thereby including the logic and the crea0ve solu0on.
www.erinbuyers.com
Deliver your message in a
way that covers all the different
preferences
• People learn, listen and hear in different ways • By tailoring your message to speak to all of the different
preferences you have a much better chance of being heard
Engage your audience emotionally and they will want to know more
• Why is this relevant to me? • Why should I listen to you? (Credibility) • What’s in it for me?
WHY
• How would you apply your
ideas?
• Set out solutions for challenges
they may have
• Demonstrate how you would
test a theory
HOW
• What are the facts? • According to who? • Statistics? • Where have you done this before? • What structure would you use?
WHAT • Paint the picture of what all of
this means in the “day job”
• Put it into context for this
company / industry
• How would you take action and
make things happen?
WHAT IF
WHY “She seems to know her stuff
and I could really do with someone like her on the
team…”
YOU sharing your
message
WHAT IF “I can really see how that would work…”
HOW “Sounds great, let’s get started…”
WHAT “That certainly makes sense based on what you’ve shared…”
What if
25% Why
35%
What
22%
How
18%