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A social media presentation on the benefits of social media in marketing and investigation for private investigators
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S
SOCIAL MEDIA MARKETING AND PRIVATE INVESTIGATION – DON’T BE
LEFT BEHINDPRESENTED BY: JOSH GILLESPIE
Disclaimer:The content of this presentation reflects the views of the author alone, and the opinions
expressed here are in no way a reflection on the views of the author's employer.
INTRODUCTION
Josh Gillespie Graduate of Purdue University Actively involved in social media for almost 10 years Launched Hoosier Access (HA) in 2007
Voted “Best Political Blog” by the Blog Indiana Conference Twice recognized by the Washington Post as one of the top state
based political blogs HA feed also recognized as one of the top state based political
tweeters by the Washington Post Personally recognized as one the top state based political
tweeters Part of the 2012 Republican Convention Social Media Team Launched social media for a state agency that lacked an online
presence
KNOW YOUR AUDIENCE
72% of all internet users are now active on social media
18-29 89% usage
30-49 72% usage
50-60 60% usage
65+ 43% usage Sources:http://www.jeffbullas.com/2014/01/17/20-social-media-
facts-and-statistics-you-should-know-in-2014/http://www.pewinternet.org/fact-sheets/social-
networking-fact-sheet/
KNOW YOUR AUDIENCE
There are now over 550 Million registered users
Twitter was the fastest growing network with 44% growth from 2012-1013
215 million monthly active users
Largest penetration in the United States
34% of marketers use Twitter to successfully generate leads
Sources:http://www.jeffbullas.com/2014/01/17/20-social-media-
facts-and-statistics-you-should-know-in-2014/http://www.mediabistro.com/alltwitter/files/2014/01/
social-media-networks.png
KNOW YOUR AUDIENCE
Over 1.15 billion Facebook users
23% of Facebook users login at least 5 times per day
47% of Americans say Facebook is their #1 influencer of purchases
70% of marketers use Facebook to gain new customers
Users share 2.5 billion pieces of content each day
Largest opportunities of communicating with customers in a non-obtrusive way Sources:
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
KNOW YOUR AUDIENCE
According to Pew Research Center, increased Social Media usage continues to rise
Source:http://www.pewinternet.org/fact-sheets/social-
networking-fact-sheet/
KNOW YOUR AUDIENCE
88% of of U.S. Social Media users are registered voters
According to Pew Research, social media isn’t just for the young generation
SOCIAL MEDIA AND PRIVATE
INVESTIGATION Is social media a good tool for you to use?
The answer is a resounding yes.
But why? Gives you a completely different customer
demographic Promotes your business in a far cheaper way
than traditional advertising Getting acquainted with social media could help
broaden your business horizons
SOCIAL MEDIA MARKETING –
Facebook Can offer instant legitimacy Ability to connect with other investigators Easy to target specific businesses or media
contacts Is a free to low cost option Don’t be left behind
Source:http://www.slideshare.net/theScottHarrell/private-
investigator-marketing-via-social-networks
SOCIAL MEDIA MARKETING –
Twitter can be a time investment, but it could be an investment worth making
Today, news breaks on Twitter
Information flies at a fast and sometimes furious rate
Can quickly connect with local and national influencers as well as media contacts
Source:http://www.slideshare.net/theScottHarrell/private-
investigator-marketing-via-social-networks
SOCIAL MEDIA MARKETING –
A favorite of business leaders and private investigators
Likely to find more business support and potential business building
Help can be found world wide
Can search recommendations
Source:http://www.slideshare.net/theScottHarrell/private-
investigator-marketing-via-social-networks
WHAT WORKS BEST
Facebook and LinkedIn have proven to be the best resources for finding new clientele
Social media does have its limitations
Lack of initial face to face contact
Easy to ignore contact
Social media can be tremendously helpful in researching witnesses, potential jurors or spying on the other guy
Source:http://www.washingtonpost.com/business/on-small-
business/how-facebook-twitter-and-linkedin-have-changed-private-investigation/2012/10/19/7c4e5e28-
1a15-11e2-94aa-9240e72ee00b_story.html
WHAT SHOULD YOU DO?
New social media? Start off basic Start a blog
Highlight specific services and cases or offer your thoughts on breaking industry news
Keeping a blog can help you gain exposure among potential clients and peers
Possibility for guest blogging Establish a Facebook presence
Create a “Like” page
WHAT ELSE SHOULD YOU DO?
Invest in a real website
Know your keywords
Use a listening strategy
Share helpful content
Are podcasting or the use of YouTube options?
Source:http://boss.blogs.nytimes.com/2012/08/17/when-social-
media-doesnt-work-for-you/?_php=true&_type=blogs&_r=0
WHAT NOT TO DO
Don’t over-share
The unfortunate case of Justine Sacco
More than 82 percent of companies use social media to find out information about their competitors
Be on the lookout for what you post or what family members may post online
Just because something says it’s private doesn’t mean it actually is
Source:http://www.nwdailymarker.com/2011/12/tweets-from-
congressional-staffers-describe-on-job-drinking-in-office-of-congressman-larsen/
http://www.cnn.com/2013/12/22/world/sacco-offensive-tweet/
THE INTERNET MAY RESPOND
What you do, whether online or not, can go viral
IS SOCIAL MEDIA FOR YOU?
Social Media may not seem like the ideal world for a private investigator
Social Media can be a great place to expand your business, your brand and your marketing niche
If you’re not using social media, chances are your competition is
Just as social media can be a great tool to sell yourself, it can also be a great tool for investigation
QUESTIONS?
CONTACT
www.joshgillespie.net
Twitter.com/joshgillespie
Facebook.com/thejoshgillespie
Instagram.com/thejoshgillespie
Youtube.com/thejoshgillespie
Linkedin.com/in/joshuagillespie
