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At CoLab 2013 UC analyst Blair Pleasant of UC Strategies presents an insightful market update on the state of the Unified Communications industry and an outlook into the future.
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Unified Communications Market & Update
Blair PleasantCOMMfusion LLC and
UCStrategies.com
(707) 324-3104 [email protected]
www.commfusion.comwww.ucstrategies.com
Some Level Setting
Unified Communications is:
A. An oxymoron
B. A new viral dance craze
C. A great name for a band
D. A way for companies to improve business processes,
enhance employee productivity & reduce costs
Correct Answer: D
UC-U: User Productivity UC-B: Business Process
Helping individual users manage their communications
Enhancing business processeswith integrated communications
UC: Communications Integrated to Optimize Business Processes
UC – Tying it All Together
IM, voice mail, email, UM, fax,
Voice Video IM SMS EmailUMFax
MobilityMobility
Mobile ExtensionOne # reachFMC
SocialMediaSocialMedia
IP-PBXVoIP
Collaboration &
Conferencing
Collaborative workspacesDoc sharing/repository
Linking to the Right Resource at the Right Time
Integration to Business Processes
Presence
MessagingMessaging
Public &Private
Call Control
Call Control
Ap
plicati
on
Are
as –
Con
tact
Cen
ter
Some Changes We’ve Seen
• Focus on use cases – not “speeds &
feeds”
• Solution selling - finally
• Everyone offering Cloud, Hosted
• More options for SMBs
• Integration with contact center
Changes According to the Channel
“We’ve seen a big change in the past 6 months. People finally
understand that there’s not just cost, but also a benefit to UC - time
savings in mobile apps, click to call, video, etc.”
“I’m seeing a real bifurcation – customers who get UC and are
pushing the envelope for video. Others are stuck and haven’t been
able to find the business driver or articulate the value.”
“Up until now, people didn't know what the compelling use cases
were. Now it’s about mobile workers.”
Source: UCStrategies UC Channel Study, March 2013
Trends Behind UC Market Growth
Virtual Workforce
Consumerization of IT
New Meeting Experiences
Desktop Video on the Rise
Evolution of UC
UC
Collaborative
Communicatio
ns
Collaborative Communications Types & Tools
Voice, Text,Video, Web, Conferencing
Comm
unities
,
Contact
s,
Activ
ity F
eeds
Workspaces,
Repositories,
Doc/file Sharing,
Whiteboarding
E-Mail,
IM
File sharin
gWikis,Blogs,
Forums
A Look at the UC Market
Numbers and More…
How Much UC Growth Do You Expect in Next 12 Months?
Source: UCStrategies UC Channel Study, March 2013
What I’m Seeing
• IM/presence everywhere – but silo’d
• Big price drops
– UC bundled with call control, free clients
– Good for customers, but not vendor revenues
• CEBP? Still not that much
• Prof Services? Oh yeah!
Measuring the Market
UC
Total vs. Net Revenues ($M)
Source: COMMfusion LLC & UCStrategies 2012
Net (True) UC Revenues ($M)
Source: COMMfusion LLC & UCStrategies 2012
UC Seats Shipped (K)
Source: COMMfusion LLC & UCStrategies 2012
Drivers Behind UC Growth
UC Techs Offering Most Promise
Source: UCStrategies UC Channel Study March 2013
Image: FreeDigitalPhotos.net
Cloud/Hosted Services
Inhibitors to UC Adoption
Adoption Challenges
• “Without clear long-term visions, it can be tough to get these projects approved.”
• “Lack of clarity of vendor long-term direction. Vendors seem to be all over the map with a great story then some buzz word technology comes and it is "SQUIRREL!!!"
• “Customers must see clear value in not just the hardware and services costs, but the cost to changing the way they do business. That is where the real value is ultimately seen, but it’s very hard to show that changing the way they do business is ultimately required to stay competitive.”
Source: UCStrategies UC Channel Study March 2013
A Look at the PlayersTelephony/ Switch*
Messaging/
Presence/Search *
Application & Portal
Vendors
Conference/
Collab/Video
Mobility SPs/Hosted Other (Partial List)
AastraADTRANALUAvayaCisco DigiumeZuceInter. Intell.MitelNECShoreTelSiemensToshibaZeacomZultys
AOLIBMGoogleMicrosoftYahoo
UM & More:AVSTEsna
Oracle/Siebel SAPSalesforceSugarCRM
Vertical apps
Avaya/RadvisionBlue JeansCisco/TandburgLifesizeMagorPolycomSonexisOracleVidyoVidtel
Skype
AppleBlackberryGoogleNokiaMotorolaMicrosoftSamsung
8x8AT&TTelstraVerizonOrangeCallTowerBizComAltevaAptelaBroadsoftCypressFonalitygUnifyIntelePeerRingCentralPacket 8SmoothstoneGoogle Simple SignalMany others…
Devices and Headsets:PlantronicsJabraLogitechJawboneSennheiserPolycomsnom
Acme PacketAudiocodesDialogicSonus
Professional Services/SIs
*In multiple categories
A Look to the Future - What’s in Store
COMMfusion LLC
WebRTC
Battle for Channel
Presence everywhere Social everywhere
Virtual workplaces
Battle for leadership
Hybrid Cloud/Premise
More options for SMBs
BYOD CYOD
Mobile devices supplant deskphones
Final Thoughts
COMMfusion LLC
UC is a vision or philosophy that leads to solutions - it is not a product!
Thank You
Blair PleasantCOMMfusion LLCUCStrategies.com
Follow me on twitter @blairplezwww.ucstrategies.com
Blair PleasantCOMMfusion LLC & UCStrategies.com
[email protected] @blairplezwww.ucstrategies.comwww.commfusion.com
