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Contact Info: Bruno Aracaty, CFA +55 11 99480.0071 [email protected] Gustavo Maia +55 81 9142.5660 [email protected]

Colab institutional presentation apr2013

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Page 1: Colab institutional presentation   apr2013

Contact Info:Bruno Aracaty, CFA

+55 11 [email protected]

Gustavo Maia +55 81 9142.5660

[email protected]

Page 2: Colab institutional presentation   apr2013

A SOCIAL NETWORK FOR CITIZENSHIP

WE SEND REPORTS, PROPOSALS AND EVALUTATIONS

TO PUBLIC MANAGEMENT

WE CONNECT CITIZENS TO CITIES

CREATE BETTERCITIES TO THE CITIZENS,

WITH THE CITIZENS

WHO WE ARE WHAT WE DO WHAT WE WANT

Page 3: Colab institutional presentation   apr2013

RAPID GROWTH, WITH CITIZENS ACCEPTANCE AND SUPPORT FROM THE PRESS

LAUNCHED THE BETA TEST ONLY FOR INVITEES

04/mar/13 27/mar/13

OPENING TO THE PUBLIC OF ONE STATE: PERNAMBUCO

22/mar/13

1.000 USERS(WAITING LIST)

03/apr/13 10/apr/13

3.000 USERS

1 WEKK, FULL PAGE ARTICLE ON NEWSPAPER

18/apr/13

OPENING TO THE PÚBLIC OF SECOND STATE: SÃO PAULO

22/apr/13

5.500 USERS

Page 4: Colab institutional presentation   apr2013

HOW TO BUILDA BETTER CITY

TO THE CITIZENS?

DO CITIZENSEXPRESS THEIR

OPINION?

WHAT IF THEIROPINION REALLY

MATTERED?

WITH THE COLLABORATION OF THE CITIZENS

LISTENING TO THEIR OPINION!

YES! SPONTANEOUSLY ON OTHER SOCIAL NETWORKS

BUT NOBODY PAYS ATTENTION TO WHAT IS SAID THERE

THIS IS THE PROBLEM WE SOLVE

WE CREATED A SOCIAL NETWORK THAT CONNECTS CITIZENS TO

PUBLIC MANAGERS

IT ALL STARTED WITH A SERIES OF QUESTIONS

Page 5: Colab institutional presentation   apr2013

A SOCIAL NETWORK WHERE CITIZENS REPORT ISSUES

WHERE CITIZENSPROPOSE PROJECTS

AND SOLUTIONS

WHERE PEOPLE EVALUATE PUBLIC

SERVICES

POSTING EVERYDAY PROBLEMS SUCH AS POTHOLES,

PUBLIC LIGHTING, ETC

VIA WEB OR MOBILE, INCLUDING PICTURES AND GEOLOCATION

SHARING IDEAS AND CLASSIFYING THEM SO THAT MANAGERS CAN TAKE THEM FORWARD

ENGAGING FRIENDS AND OTHER CITIZENS, COLLABORATING

RATING EACH HOSPITAL, POLICE DEPARTMENT,

COMMETING AND SHARING

MOBILE APPS TO POST RIGHT ON THE SPOT

OUR SOLUTION IS BASED ON 3 PILLARS

Page 6: Colab institutional presentation   apr2013

“FISCALIZE” (REPORTING) IS FOCUSED ON DAILY ISSUES

. CITIZENS POST PROBLEMS ACCORDING TO SOME CATEGORIES SHOWN ON THE PICTURE ON THE LEFT

. INCLUDE ADDRESS, PICTURES AND DESCRIPTION

. OTHER USERS CAN “I SAW THAT TOO” AND COMMENT ON THE POST

HOW DOES IT WORK

. CITIES CAN BE MAPPED

. DEMOGRAPHIC KNOWLEDGE OF USERS

. ABILITY TO RESOLVE AND COMMUNICATE THE CITIZEN

ADVANTAGES

Page 7: Colab institutional presentation   apr2013

“PROPONHA” (PROPOSE) IS AN EXCELLENT IDEA BANK

. CITIZENS PROPOSE SOLUTIONS AND PROJECTS ACCORDING TO THE CATEGORIES ON THE PICTURE

. FIELDS FOR ADDRES, PICTURE, TITLE AND DESCRIPTION

. OTHER USERS CAN “SUPPORT” AND COMMENT ON THE POST

HOW DOES IT WORK

. EXCELLENTE IDEA BANK FOR THE CITY MANAGERS

. DEMOGRAPHIC KNOWLEDGE OF USERS

. COLLABORATIVE DEVELOPMENT OF NEW PROJECTS

ADVANTAGES

Page 8: Colab institutional presentation   apr2013

“AVALIE” (EVALUATE) IS A POWERFUL FEEDBACK TOOL

. CITIZENS PROPOSE SOLUTIONS AND PROJECTS ACCORDING TO THE CATEGORIES ON THE PICTURE

. INCLUSION OF SERVICE DETAILS

. EVALUATIONS ARE STAR RATING, OTHER USERS CAN GIVE THEIR OPINION

HOW DOES IT WORK

. EXCELLENTE IDEA BANK FOR THE CITY MANAGERS

. DEMOGRAPHIC KNOWLEDGE OF USERS

. EVALUATION OF PUBLIC EMPLOYEES

ADVANTAGES

Page 9: Colab institutional presentation   apr2013

MANAGEMENT TOOL WITH REAL TIME FOLLOW-UP AND REPORTS

. FILTERS ALLOW VISUALIZATION OF EACH POST

. CHARTS ILLUSTRATE THE EVOLUTION OF POSTS

. LINKS TO IMAGES, COMMENTS AND DETAILS

HOW DOES IT WORK

. REAL TIME FOLLOW-UP

. VISUALIZATION OF CITY POSTS ON THE MAP

. CONTROL LIFE CYCLE OF EACH POST/DEMAND

ADVANTAGES

Page 10: Colab institutional presentation   apr2013

GAMEFICATION STRATEGY TO KEEP CITIZENS MOTIVATED AND ENGAGED

iOS AND ANDROID APPS BRING MOBILITY TO CITIZENS COLLABORATION

Page 11: Colab institutional presentation   apr2013

POSTS BEING REPORTED AS “RESOLVED”

ANTES DEPOIS

Page 12: Colab institutional presentation   apr2013

MARKETING AND ENGAGEMENT MATERIAL

Page 13: Colab institutional presentation   apr2013

MARKETING AND ENGAGEMENT MATERIAL

Page 14: Colab institutional presentation   apr2013

MARKETING AND ENGAGEMENT MATERIAL

Page 15: Colab institutional presentation   apr2013