02/05/2023 ANIRUDDHA JENA, Research Scholar, Dept. OF J&MC 1

ROLE OF MEDIA IN RURAL SOCIETY FOR DEVELOPMENT

ON OCCASION OFNATIONAL PRESS DAY16th NOVEMBER 2015

By:Aniruddha JenaResearch Scholar

Dept. Of Journalism & Mass Communication

OUTLINE OF PRESENTATION

Introduction.

Role of Media in Society. Pros & Cons of Media. Change and Development

Conclusion.

Media & its types.

Media and Rural Development The printing press introduced by Johannes Gutenberg, around

1440.

WHAT IS MEDIA?1. Generally, “Media” refers to various means

of communication like : - • Newspaper, • Radio, • Television, • Internet, etc. 2. Media is the medium through which we get

informed about the happenings in and around the world.

The holy Bible was the first printed material

Media

Int

rnetTELEVISION

Radio

NewspaperActa or Diurna or sometimes Acta Popidi or Acta Publica is the first news paper in the world.

ROLE OF MEDIA• Educates us about

society.• Builds the society.• Aware us against

social & economic evils.

The art of printing first entered India through Goa on 30th Apr 1556

PROS & CONS OF MEDIA

Advantages: Information, Education &

Entertainment.

Disadvantages: Masala News.

Illicit content & bad impact on children.

Biased.

Benefits from Internet.

Medium of awareness.

Keeps us informed & updated.

James Augustus Hicky started the BENGAL GAZETTE in 1780, Jan,29th

Change and Development

CHANGE:• Change is a natural

phenomenon cum process and everything in this universe is bound to change.

• There was a time when man use to live in caves, but at today’s time mean has stepped into the surface of moon cause man has no control over natural changes.

• DEVELOPMENT:• It is a process of change.• Development is all about

change, change in lifestyle, change in thought process, change attitudes etc.

• The process of economic and social transformation that is based on complex cultural and environmental factors and their interactions.

Samachar Darpan is the first Indian language newspaper.

Media and Rural Development

• Media is the most powerful tool of communication.

• Mass media which is consider as the fourth pillar of our democracy.

• Rural development and empowerment is nothing but the proactive initiation, implementation of policies to improve the standard of living of the non-urban areas and remote or underdeveloped villages.

Press Council was adopted from Sweden

Media and Rural Development

• Media act as bridge between the govt. and rural masses.

• Media should highlight the indigenous technology of the rural masses,

• Media should act as the agent of change (positive change).

The Press Council of India was first set up on 4 July 1966

CONCLUSION• In today’s world, media has become as necessary as food

and clothing. It plays a significant role in strengthening of the society. Media is considered as a “mirror” of the modern society, in fact, it is the media which shapes our lives.

• Media is undoubtedly is the most powerful tool for bringing positive changes in form of development to the society. There are many issues related to rural development in terms of social, economical, cultural, ethical etc. and media has play a pivotal role in diminishing the problems for the development purpose.

Justice J. R. Mudholkar was the first chairman of PCI

References• Gupta, Om.2006, Encyclopedia of Journalism and Mass

Communication,p-21, Delhi, Isha Books.• Krishnan, Radhe. (2010) Media as a change agent: a study of three

villages- urban, semi-urban and rural. Panjab University, Chandigarh• Ramacharaka, Theron Q. “What is the importance of media?”

http://www.answers.com/Q/What_is_the_importance_of_media, Dt: 11/11/2015.

• “Mass media and rural development” by Biswal, Pradipta, 2012, Odisha Review, p-2.

• Mccausland, Dezirae. “Significance of Mass Media” https://deziraemccausland.wordpress.com/2012/04/16/significance-of-mass-media/, Dt: 11/11/2015.

• “Mass Media and Rural Development” by Raja, G. Balasubramania, THAVAN IJRMS, 2011, p-7.

• “Mass media and rural development” by Pradeep Mathur, Indian Media Studies Journal, V-1, 2006, P-5.

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