Planned ParenthoodPublic Relations Analysis and

Strategies

About Planned Parenthood

• A non-profit organization that provides reproductive health services in the U.S. and internationally

• Most services of Planned Parenthood can be covered by health insurance, and some services are free to who do not have health insurance

• There are about 700 health centers operated by Planned Parenthood in nationwide

• The major fundraiser of Planned Parenthood is the federal government, contributing about 40% to its annual revenue

Planned Parenthood amid PR Risks

Financial crisisVideo Scandal Credibility crisis

Goals for PR

• To be transparent to the public and stakeholders

• To improve public understanding of controversial practice, such as abortion and fetal tissue program

• To emphasize that Planned Parenthood “provides safe and accessible healthcare”

• To clarify Planned Parenthood’s values to public welfare and women’s services

• current and potential clients• federal government and state government• private donors• political leaders• cooperative hospitals and institutions• local communities• employees

Who is Planned Parenthood’s Stakeholders?

PR Strategies – Ways to Change it!

1. Issue statements to emphasize values

• Nation’s primary health care service• PP serves as the financial backbone for the young and

poor• What would happen if Planned Parenthood is shut down?

2. Manage good relations with media and political leaders

• 60% Americans oppose to eliminate PP’s federal funding

• Pitch stories to supported journalists and bloggers

• look for understanding from Democrats as well as Republicans

• Use celebrity power

3. Create Homepage Blog

• A 24/7 online blog• The blog will be connected PP related issues• Be enable for an online community to evolve• To monitor and cooperate with the public's’ receptions, demands

and even suggestions

BLOG

4. Keep working on Social Media Platforms• The homepage blog will intertwine

greatly with the Twitter campaigns• PP’s tweets will reflect the positive

remarks from the blog• Facebook fan page: PP daily

operations, updated information, events and customer feedback options

5. Have a Professional Spokesperson

• PP has its PR team which works well in managing social media. While the organization lacks a spokesman to serve as an official voice.

6. Cooperate with Local Communities

• Benefit local residents and look for potential clients

• Hold health care workshops• Work with volunteers • Build network• Associate with local schools and

institutions

THANKSZack, Cynthia