@jeffmjenkinsresident disruptor, Taco Bell

4A’s Transformation

March 24, 2105

#IWWIWWIWI or “Why Mobile Matters”

Why Mobile?

*http://www.adweek.com/socialtimes/smartphones/480485

The Cusp of Commerce

FreedomFirst Job

Abolish Old School thinking

What is This?

Top 20 Ad by Fast Company

• No radio buttons or switches

• Every screen is shareable

Be Bold. Live Mas.

UnexpectedNew Platforms

What would you do if you had no budget?

• Design for the right audience.

• Work differently. Think like a hacker

• “Simplicity is the Ultimate Sophistication”-LDV

• Create something share-worthy.

• Your competition is not the competition . Be disruptive.

• It’s a marathon and a sprint.

#ThanksSource: Tune, Not verified by App stores or TB Sales Data