2007 Master Plan Jeff Walker [email protected]

2007 Master Plan

Jeff Walker

[email protected]

Jeff Walker - [email protected]

ProductLaunchFormula.com

Call Overview

• Big picture first

• Marketing and launch stuff second



My Background

• Alaska

• Mr. Mom

• Disposable Income: $400

• Learned about some tools

• Planning

• New Business



Creating Time

It obviously can’t be done. This call is about the tools that I have found that help use time more

effectively.



Your Vision



Your LIFE

vs. Your BUSINESS



Yearly Planning

• Starts with your life roles

• Here are some of my life roles:

– Father

– Husband

– Son

– Entrepreneur

– Health and outdoors

– Athlete

– Community Member

– Friend

– Spiritual



First Step

• Review your year (and life)– Look at your various “roles”

• Did well / do differently– Keep what works. Get rid of the

rest.



So what is your vision for each of your

roles?

** The more vivid and real that you make your “vision”, the more successful you will be at achieving it.



Energy

vs.

Dark Chocolate



Perspective

• The Death Clock– Google “Death Clock”– Deathclock.com– FindYourFate.com/deathmeter/deathmter.html

• How many springs do you have? How many summer vacations? How many ski seasons? How many family vacations?



Two Bad Words

“Hope” and “Try”



Vision How-To

• “Goals” are how “Visions” become reality

• For each role, write down the ACTIONS that you need to take to make the vision reality.

• Those actions are GOALS.

• I am usually generating three to eight goals in each area.



More How-To

• Big sheet of paper (from a flip chart pad) – so I can see all the goals.

• I turn it into a mindmap. Connect the dots.

• Make the GOALS measurable



Tools

• Journal

• Whiteboard

• Flip chart pads



Software

• Calendar / Scheduling Software

• Mind Map Software–My choice: Mindmanager Pro – from

Mindjet.com, $350 (basic version: $230)– Freeware: Freemind – available at

http://freemind.sourceforge.net



A plan for a BIG Life• On the first pass, you will end up with

a LOT of goals.• The Ying and Yang of goals.• Time for a reality check.• Check against your calendar…– Vacations– Holidays– Planned events and travel

• Sketch out your plan on your calendar



Monthly Goals

• Driven by yearly goals

• Created the beginning of each month. Starts with a review of the previous month.



Goals

• Use whatever system works best for you.

• It’s important that they are “visible” in your day-to-day life.

• Don’t beat yourself up.

• Remember: worked well / do differently.



Product Launches and Promotions

• Everything takes longer than expected.

• Two ways to plan:– ASAP– Date based

• Critical path.

• All major launches have the launched date moved out.



The Crux Moves

• Graphics

• Merchant accounts

• Getting physical product created

• Working with JV partners ahead of the launch



Graphics

• First 80% is easy. Last 20% is what takes the time.

• Text, text, text.

• Make sure you have the right designer.



Merchant accounts

• Start early, stay in contact.

• Redundancy is good.



Physical Products

• Review process… budget for at least two iterations in your time line.

• Have your designer ready and waiting during your proofing process.

• Disk.com – Cindy Tonne, [email protected]. Tell her I sent you.

• Expect the proof and review process to take two weeks.

• Professional photos take at least another week.

mailto:[email protected]



JV Partners

• Start early. Give them lots of notice.

• Stay in touch.

• Budget time during the launch.



Marketing Calendar

• What are your promotions going to be this year?

• What are key dates and seasons? Christmas? Summer? Valentines?

• What are you going to do each month to drive more prospects into your business and make more sales to your prospects?



A Few More Tools…

• Roboform – roboform.com, saves me at least 10 minutes a day.

• Desktop search – free from either Google or Yahoo. Saves me another 10 minutes a day.

• Meditation – increased focus, it feels like it gives me a half hour a day. Book recommendation: Meditation Made Easy, by Lorin Roche.



On one slide…

• Your vision for your life drives everything.

• Identify your roles, and a vision for each role.

• Create yearly ACTION oriented goals for each role.

• Yearly goals drive your monthly goals.• Review goals for what worked well and

what you need to do differently.

Documents

2007 Master Plan Jeff Walker [email protected]