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Name Ida Berg Hauge
Organisation Norwegian Dairy Council (Melk.no)
Event name Yves Boutonnat IMP Award presentation
Who is IMP?
• More than 50 years old
• Approx 17 member organisations involved in generic marketing
• A permanent task force of Standing Committee on Marketing (SCM) within IDF
• Meeting twice a year
Sharing
Learning
Collaborating
What are the topics? Identifying market trends and new consumer
behaviour
Exchanging information about market and product developments
Discuss alternative positioning of dairy products
Share strategic tools to improve the image and consumption of dairy products
Discuss how to meet common possibilities and threats
Yves Boutonnat IMP Award
IMP Award
Rules: Entries are based on a specific format including analysis,
campaign objectives, implementation and results. Entries will be judged by the members present at the
meeting
Objectives:Seeking best practices in successful generic marketing and efficient marketing methods