Ricardo ToméPORTUGALMedia Capital

VIDEO:Are you a Short Breaker or Time Killer?

Key takeaway different from TV:

adapt to people’s time needs

Time Killers

Short Breaks

Triple O’s

TIME KILLERS

3’’ to 30’’

TIME KILLERS

CONTEXT:CHOICE:

STATE OF MIND:DESIRE:

Pre-Meeting, Waiting line Algorithm & Crowd CurationIn a Hurry/No Time, Swiping mode ONAmaze me, Amuse me, Alert me

3’’ > 30” > 3”

TIME KILLERS

SHORT BREAKS

1’ to 15’

SHORT BREAKS

CONTEXT:CHOICE:

STATE OF MIND:DESIRE:

Coffee/Lunch Break, Before Bed Friends, Influencers, Brands, AlgorithmMake my Day!Inspiration, Learning, Relaxation

SHORT BREAKS

TRIPLE O’s

>30’

TRIPLE O’s

CONTEXT:CHOICE:

STATE OF MIND:DESIRE:

Out Of Office modeCuration, Special RecommendationI’m All YoursThese next hours must be perfect;Joining a Community

TRIPLE O’s

Time Killers

Short Breaks

Triple O’s

Amaze me, Amuse me,Alert me

Make these hours perfect!

Make my Day!

thank you!

Ricardo Tomé@rictome

linkedin.com/in/rictome