www.SEODescriptions.com

Checklist for a Great SEO Description An SEO description, if not the best, is one of the best exercises that every website administrator can do for effective search engine optimization, sales copywriting and marketing, among other relevant functions. It’s a deciding factor for users or visitors to making that decision to click onto the link in order to get to your landing page, blog post or website and its main mission is to persuade a searcher to visit your site, while it remains accurate to meet his expectations. So, how do you come up with an effective Meta description that drives clicks and possibly conversion? Here’s how.

Writing a Killer Optimized Meta Description That Drives Clicks • There are three components of an SEO description: the title, the description and the

keywords. Remember, o that the title is the title text displayed on search engine listings; o that the description is the text summary (e.g. page content, blog post content…), which

shouldn’t be too long; o and that the keywords or Meta keywords or tags are those used on your site, blog… and

that probably keywords are the most important of all because they are the ones users will see even if the rest of the texts is taken out and these are what makes your page visible, as they type on their search engines.

• Use strong language and the right words. They matter for users, who should be compelled to click. An optimized Meta description, therefore, should be straightforward and inviting. It competes with all the rest of the search engine results, so make yours count and matter, and don’t have it overlooked.

• Use descriptive language and sketch out what they are going to see and what the page is about and inspire curiosity for them (e.g. make them interested in what they are going to learn about the topic when they clicked on your page.)

• Use the correct length in SEO descriptions. Don’t let Google truncate your Meta description by making them too long; instead, limit them up to 156 characters only. Hint: Organize your title and description and make sure that the most important words or phrases are in the beginning. Do not use quotation marks, as search engines might just cut them off

• Do not lie. If you want an optimized Meta description, do not spam or deceive users, but give them what they exactly want for clicking your page. Make it relevant and true to its promise!

SEO Descriptions Matter While they don’t hold much water in terms of your rankings, they matter in the sense that they’re used by visitors to click on your site from their search engines, and they help search engine validate the relevance of your content for the user’s queries.