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8 Local SEO Domination Secrets - Checklist
8 Local SEO Domination Secrets - Checklist
Create a Local SEO Plan
o Create a Local SEO Plan that is focused on traditional, organic
Search Engine Optimization
o Determine your overall website and SEO goals
o Perform a general website Audit for your targeted domain
o Perform an SEO SWOT Analysis
Identify your website’s SEO Strengths and Unique Value
Propositions (UVP)
Identify your website’s SEO Weaknesses
Identify your website’s SEO Opportunities
Identify your website’s SEO Threats
o Design the plan to include On-Page Optimization
o Design the plan to include Off-Page Optimization
8 Local SEO Domination Secrets - Checklist
On-Page SEO
o Identify your best keywords and extend the terms as location
based “Long Tail” keywords
Include your target location along with your keyword ie.
Los Angeles Plumbers, or Dentists in San Diego
o Use long tail location keywords in your Meta Tags including
meta titles, meta descriptions (H1, H2, etc) and alt tags when
possible
o Use long tail location keywords in your content body first
paragraph.
o Use Yoast SEO for WordPress applications
o Add Google Analytics Code to your website
o Check and ensure page load speeds are within optimal limits
using PageSpeed Insights, Pingdom, YSlow, GTMetrix or other
software
o Use image compression to reduce the size of image files
o Make sure your website is responsive and mobile friendly
o Address website cache
o Use NAP on every page or in footer.
o Add Google Maps to your website contact page of footer
o Make sure to include XML, HTML, and mobile sitemaps
8 Local SEO Domination Secrets - Checklist
Off-Page SEO: Citation Audit
o Perform a Citation Audit for your targeted domain
o Identify what off-page links exists for the domain
o Track and record your citations
Separate Citations with Inconsistent NAP (See below)
Off-Page SEO: NAP Consistency
o Consistently use the exact same address to allow search engines
to easily make the connection between the citation and your
domain.
o Look for Name, Address, and Phone Number Consistency
between on-site and in every citation.
From the audit, identify how the different citation links
have recorded NAP citations referring to the domain
Identify and separate the citations which refer to the
domain in a manner that is inconsistent with your on-site
NAP. An example might be:
Desired NAP: ABC Marketing Agency, 1234 Main
Street, Suite #987, Los Angeles, California, 90001
Incorrect NAP: ABC Marketing Agency, 1234 Main
St., Ste. No. 987, Los Angeles, CA, 90001
8 Local SEO Domination Secrets - Checklist
o Contact these citation sources, explain that you would like to
have them correct the information referring to your domain to
the manner you desire.
Off-Page SEO: Citations
o Create citations in Google including Google Search Console &
Google My Business
o Create citations in Bing Webmaster Tools & Bing Places for
Business
o Don’t forget to connect Google and Bing citations with Google
Analytics. It can simplify the verification process
o Create an Apple Maps citation
o Create citations in local and regional directories including:
o Acxiom
o Factual
o Localeze
o and Yext
o Include photos and videos in your listings and use consistently
in all citations.
8 Local SEO Domination Secrets - Checklist
Off-Page SEO: Local Citation Opportunities
o Take advantage of local linking opportunities including:
Manta
Dexknows
Yellowpages
Yelp
CitySearch
HotFrog
UrbanSpoon
And FourSquare among others.
Off-Page SEO: Competitor Gap Analysis
o Perform a competitor link gap analysis
o Use SEO software to identify competitor links and compare
against your target domain’s link profile
o Begin the process of adding those links to your link profile to
gain a competitive advantage over your competition
Off-Page SEO: Indexing Regularly
o Index your website regularly in Google and Bing for immediate
search engine recognition.
8 Local SEO Domination Secrets - Checklist
We treat other organic factors like Social Media as separate marketing
channels. We will address the other organic factors in our other upcoming
domination secrets.
If you would like help dominating your Local Search Engine results visit our
website at https://envydigitalsolutions.com/local-seo.