FIRESIDECHATSFDR beginstalking to thenation onthe radio

FIRST TVPRESIDENTJFK revolutionizedhow presidentsused TV

POTUS GOESDIGITALObama is the“first social mediapresident”

#TRUMPTWEETSTrump hasmore than12.1M socialmedia followers

KANYEGOESVIRTUAL?#Kanye2020

THE EVOLVING MEDIA LANDSCAPE

THE CURATEDGENERATION

Politics is top of mind for millennials this year – consider creative ways your brand can tap into the culturally relevant conversation and be part of a dialogue that matters to young consumers.

WHAT IT MEANSFOR YOU

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“THE U.S. NOW HAS 88 MILLION MILLENNIALS, PEOPLE BORN 1981 TO 2000.THIS GENERATION HAS TREMENDOUS POLITICAL CLOUT: THREE OF 10 VOTING-AGEAMERICANS ARE MILLENNIALS, AND MORE MEMBERS OF THE GENERATION REACHVOTING AGE EACH DAY” – BLOOMBERG

INFORMED AND ENGAGED45% OF ATTENDEES AT POLITICAL EVENTS ARE MILLENNIALS, COMPARED TO 32% XERSAND 23% BOOMERS – EVENTBRITE IPSOS SURVEY

ONE IN TEN MILLENNIALS ARE HOSTING POLITICAL-THEMED PARTIES TO DISCUSS POLITICS– CASSANDRA REPORT

59% OF THE LIKELY VOTERS WHO USED DIGITAL VIDEO TO LEARN ABOUT POLITICAL CANDIDATESWERE 18- TO 34-YEAR-OLDS – GOOGLE AND IPSOS SURVEY

BRAND APPLICATIONS

WHAT’S TRENDING: THE JULY SUPER BOWLOPPORTUNITY FOR BRANDS

TO LEARN MORE ABOUT UTILIZING POLITICAL CONVENTIONS FOR BRANDS

CHECK OUT SVP, PAUL TENCHER’S BLOG POST:

PAUL TENCHERptencher@mww.com202.600.4547

MWWPR SUBJECT MATTER EXPERT