Why Social Media Matters to Professional Services Organisations?

Nick Holmes à CourtExecutive Director - BuzzNumbers

nick.holmesacourt@buzznumbershq.comTwitter: @nickhac

Does your company currently…

Sales & Marketing

CRM

Financials

R&D

Communications

Customers

Suppliers

Services

Pricing

Products

What percentage of your customer purchasing decisions and corporate communications are controlled by online conversations?

How much has that changed in the last 2 years?

How much will this change in the next 2 years?

Here Comes Everybody…

“Open social networks have disrupted the simple division between public broadcast media (TV, radio) and private communications media (telephones, faxes).

MySpace comments, twitter updates and a range of other social media interactions, while intended for a more intimate, immediate audience, reside in the public space and are viewable to all. “

Ben Phillips, Euro RSCG, AdNews April 2009

2.3 Million Australians have created a blog

1.6 Million Australians ongoingly update their blog since creating it

7.1 Million Australians read one or more blogs regularly

Source: January 2007 Nielsen Media National Readership Survey

84% of Australian internet users use Web 2.0 for sharing content such as photos, links and video

83% consume Consumer Generated Media content

39% of Australians create online content in the form of uploading video and music

Source: January 2007 Nielsen Media National Readership Survey

“Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.”

2009 Gartner Group, Future of Business Intelligence Survey

www.EngagementDB.com – July 2009

Your web based business decisions?

Translating this to organisational policy?

Opportunities?

Risk Management?

Today -> Sharing questions, experiences & concerns.

Source: January 2007 Nielsen Media National Readership Survey