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Presentation to the IABC Houston Chapter about the growing trends of mobile applications.
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Why Mobile MattersNew Trends in the Mobile Marketplace
Marc NathanIABC HoustonMay 13, 2010
Mobiles are Pervasive
4.6 billion wireless subscribers worldwide297 million wireless subscribers in the U.S.916 voice/136 SMS messages per monthMobile Data contributes 26 percent of$1.1 trillion ($220 billion) of all carrier revenues worldwide.
Most Important Features
Feature versus Smart
Smart Operating Systems
45m US Smartphone Users
Who’s on What
21.5
10.6
8.8
2.6
2.38.9
Smartphone Handsets Q1 2010
NokiaResearch In MotionAppleHTCMotorolaOther
4.812.1
12.1
25
31.2
Major US Carriers, March 2010
Tracfone T-Mobile SprintAT&T Verizon
Mobile Retail Market $8 Billion by 2012$12 Billion by 2014
Mobile Coupon RedemptionSmart Poster FeesAdvertising Expenditure
Mobiles are New
Cracking the Code(s)
Text PicturesContact InformationHyperlinks
UPC Datamatrix QR Code mTag
Mobiles are Immediate
Ability to change message
Comparison shopping
Mobile Coupons
Mobiles are Direct
Mobiles are Textual
Relative Screen Sizes
13”
2” 52”
Mobiles are Hyper Local
Mobiles are Specific
63.70%
30.10%
28.60%
21.80%
18.70%
13.20%
Mobile Phone Use, March 2010
Sent text message to another phoneUsed browserUsed downloaded appsPlayed gamesAccessed social networking site or blogListened to music on mobile phone
Mobile Content UsageTotal U.S. 234m Age 13+Source: comScore MobiLens
Mobiles are Fun
Most Popular App Categories
1) Books
2) Games
3) Entertainment
4) Education
5) Travel
Mobiles are Distinct
Email Browsing
Calendar Maps
Total Active Apps: 198,355Total Inactive Apps: 33,701
Total Apps in US App Store: 232,056
Number of Active Publishers: 38,928
Current Average App Price: $3.09
Current Average Game Price: $1.33
Current Average Overall Price: $2.83
Cost to Buy All Apps: $560,449.69
Apps by the Numbers
Mobiles are NewMobiles are ImmediateMobiles are DirectMobiles are TextualMobiles are Hyper LocalMobiles are SpecificMobiles are FunMobiles are DistinctMobiles are Here to Stay
In Conclusion
Q & A
Thanks for your time
Marc Nathan
713-569-3703
@marc1919
http://www.slideshare.net/why-mobile-matters
