WHAT KIND OF MEDIA

INSTITUTION MIGHT

DISTRIBUTE YOUR MEDIA

PRODUCT AND WHY?

My magazine is very current, and would suit a mass market audience due to it

mainly being a mainstream magazine. The institution I would most like to distribute

my magazine is IPC media, this is because they are a well-established institution in

whom release magazines globally. Although they already have a music magazine

named “NME” my magazine would be a different type of genre which would bring

a new type of audience to the company. My target audience is mainly the teenagers,

this I have chosen to do deliberately because research shows that they are the most

media savvy, as 85% of teenagers purchase magazines on a regular bases, therefore

it would be a wise option to create the magazine for this age range.

IPC Media have a lot of experience when it comes to distributing magazines,

and currently help within distributing a substantial amount of magazines of all

types of genres, but currently don’t have a music magazine similar to mine, making

it a great opportunity for both me and them. They have a lot of experience, and are

well known, which means that they are reliable and people have security and faith

when purchasing a magazine which has been distributed by them. IPC Media have

also invested in extending their brands into TV, web, mobile, radio or shopping, are

more likely to weather the impact than those with standalone products or thinner

portfolios of titles.

Bauer is another company that I would be partial to distributing my magazine,

as they have a lot of knowledge when it comes to distributing magazines and again

are well established, they already distribute popular music magazines such as “Q”

and “Kerrang” however these magazines are both categorised under “men’s

entertainment” so I could sway my magazine more towards being a female music

magazine, which would appeal to a different type of market to the ones that their

current ones appeal to. They also work well together with many radio stations, this

shows a multi-platform convergence in which well help to distribute the magazine

globally, making it well known.

A company that I perhaps would be less keen distributing my

magazine is “FUTURE PLC” This is because the artists I have

featured in my magazine are very current, whereas FEAUTURE PLC

focuses on working artists up to be something big, and is a niche

market, whereas I have clearly established my magazine as mainstream