STARTING TO FUNDRAISE

John BaguleyCEO

International Fundraising Consultancy

Fundraising is for everyone in your organisation

Sources of Funds

• Government.• Grant-making

organisations.• Companies.• Individuals.• Trading + fees.• Events.• Internet.

A strategy based on a single income stream is always going to fail one day.

Year ChartJan / Feb Mar / Apr May / Jun July / Aug Sep / Oct Nov / Dec

Gov’ment X

Trust & Fdn X X X

Company

Individuals X X X

Trading X

Events X X

Year Chart - IndividualsJan / Feb Mar / Apr May / Jun Jul / Aug Sep / Oct Nov / Dec

Recruiting Inserts Direct Mail Street Recruiting

Door to Door

Roll out DM+ inserts

Press ads

Newsletter X X XAppeals X X XMajor donors

Research Cultivation Asks face to face

Legacies X XEtc

Year Chart – Direct MailJan / Feb Mar / Apr May / Jun Jul / Aug Sep / Oct Nov / Dec

Select agency

X

Select subject

X

Draft appeal

X

Approve text +design

X

Print XDeliver to mailing house

X

Post X

Staff or volunteers?

Test fundraising ideas on a small scale before rolling out.

A strategy based on incremental improvement is not going to meet ambitious plans.

LegaciesMajor giftsCommitted givingAppealsNew supporters

Trust in Allah but tether your camel…

The Fundraising Pyramid

Legacies

Major GiftsCommitted Giving

AppealsRecruitment

TradingEventsGovernmentFoundations etc.

Many people have become very rich…

Do not underestimate legacies

Fundraising events raise funds and public profile.

Events raise funds, supporters and your public profile.

Strategic investment

ResearchRight Market

Best Techniques

Invest in fundraising

Monitor and evaluate to

meet targets

Research is far more important than we realise.

If no one has heard of you no one is going to give to you…

“I saw the angel in the marble and carved until I set him free.”

MICHELANGELO

QUESTIONS?

John Baguley

www.ifc.tc

THANK YOU!