Using Social Media to Fundraise Your Nonprofit

Amanda

Outline Why Is This Important? Myths/Realities The Wounded Warrior Project How to Be Successful Things to Consider

Why Is This Important? Social media has made it possible to

reach millions of multiple constituencies; with the click of a button. Are we leveraging this resource to its highest potential?

Myths “It’s free” “Everyone is doing

it” “Another channel to

reach people” “Build relationships

with donors and volunteers”

Realities It’s only free to join.

Using tools and time costs $

The more people use it the harder it is to rise above

Keep all channels Only if you reach

them. There is no evidence social networking creates lasting relationships

Ogden, T. (2009). Social Networking and Mid-Size Non-Profits: What’s the Use? Philanthropy Action 2-31

Wounded Warrior Project

Mission

WWP Connect™

Online community where WWP alumni, family members, and staff can share information, support, and resources.

Alumni

Provides long-term support and camaraderie for warriors through events, discounted services, and an online community.

WWP Resource Center• Provides warriors and their

families/caregivers with information on the best available programs and services to meet their needs.

Success Posting links to external news items about

the organization or its causes Using their message board or discussion wall

to post announcements and answer questions Social media pages are coordinated

accordingly Donors and volunteers are given “Tips” for

social media fundraising on their website

Celebrities

Things to Consider Tweets have tiny shelf lives; don’t think only

tweeting will get your name out Social media does not always bring in big $

but the excitement they create can HELP lure new donors

Learn how to use technology to its highest capabilities. Many donors prefer contact through social media

Time

Questions?