Embed Size (px)
Citation preview
ROMANIAN COMMUNICATION LEADERROMANIAN COMMUNICATION LEADER in THE MEDICAL FIELD
Part of
ABOUT ABOUT PULS MEDIA NETWORKPULS MEDIA NETWORK
n 8 8 Specialized Specialized MEDICAL JOURNALSMEDICAL JOURNALS
n 30.00030.000 MEDICAL PROFESSIONALS MEDICAL PROFESSIONALS as subscribersas subscribers
n ONEONE ANNUAL PUBLICATION ANNUAL PUBLICATION dedicated to end-consumerdedicated to end-consumer
n Complex MEDICAL information PORTAL PORTAL
n 50 MEDICAL EVENTS per year MEDICAL EVENTS per year dedicated to physicians and pharmacistsdedicated to physicians and pharmacists
Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides:
specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle
high-quality promotion solutions to companies that offer products and services for better health
Puls Media Network, associate of Mlada fronta international publishing group since 2008, is the Romanian leading communication company that provides:
specialized information to the medical community for continuous professional development, and to consumers for adopting a healthy lifestyle
high-quality promotion solutions to companies that offer products and services for better health
Part of
2010
OUR OUR HISTORYHISTORY
“Medic.ro” LAUNCH on the market – medical journal dedicated to GPs
2004
2007
ESTABLISHMENT OF PULS MEDIA NETWORK. Press Pro International becomes Puls Media Network ROMANIAN COMPANY SPECIALIZED IN COMMUNICATION FOR THE MEDICAL COMMUNITY
2008
MEMBER OF MLADA FRONTA, ON A MLADA FRONTA, one of the most dynamic press groups on the Czech market, leader on several publication segments
COMMUNICATION LEADER FOR MEDICAL FIELD
• INNOVATION
• ORIGINALITY
• CREATIVITY
“Carol Davila” Awards
PUBLICATIONS, INNOVATIVE EVENTS AND COMMUNICATION, SPECIAL PROJECTS
Part of
OUROUR JOURNALS JOURNALS
n 8 8 Specialized Specialized MEDICAL JOURNALS MEDICAL JOURNALS
n 30.000 MEDICAL PROFESSIONALS 30.000 MEDICAL PROFESSIONALS as as subscribers subscribers
230.000 copies 230.000 copies ANNUAL CIRCULATION:ANNUAL CIRCULATION:
Market Leader on publication segment dedicated to GPs
Market Leader on publication segment dedicated to pharmacists
6 JOURNALS dedicated to different SPECIALITIES
n ONEONE ANNUAL PUBLICATION ANNUAL PUBLICATION dedicated to end-consumerdedicated to end-consumer
Part of
KEY FACTS
YEARS ON THE MARKET: 7 yearsPERIODICITY: monthlyNUMBER OF PAGES: 100CIRCULATION: 10.000 copies/edition
THE PUBLICATION with the largest CIRCULATION dedicated to GPs
DISTANCE CONTINOUS MEDICAL EDUCATION PROGRAM “Medic.ro”
20 DCME POINTS + 5 CME POINTS annually to GPs as paid subscribers
ROMANIAN MEDICAL COLLEGE PARTNERSHIP
INDEPENDENT MONTHLY INDEPENDENT MONTHLY PUBLICATIONPUBLICATION dedicated EXCLUSIVELY to GPs
NEW!NEW! – EDITORIAL CONCEPT – EDITORIAL CONCEPT based on the latest medical topics adapted to readers’ needs and medical market trends + DISTANCE MEDICAL EDUCATION PROGRAM
MEDIC.ROMEDIC.RO – MARKET LEADER* – MARKET LEADER*
More than 50% of the Romanian GPs read “Medic.ro”**
* Market leader on medical publications – Cegedim Strategic Data done on a sample of 700 GPs in 2008** Based on qualitative and quantitative study made by Puls Media Network in november 2009 on a sample of 1.100 GPs
Part of
FARMACIST.RO – FARMACIST.RO – MARKET LEADERMARKET LEADER**
THE ONLY INDEPENDENT THE ONLY INDEPENDENT PUBLICATIONPUBLICATION dedicated EXCLUSIVELY to the pharmaceutical field
NEW!NEW! – EDITORIAL CONCEPTEDITORIAL CONCEPT adapted to readers’needs and pharma market trends*
KEY FACTS
YEARS ON THE MARKET: 7 yearsPERIODICITY: bi-montlhyNUMBER OF PAGES: 68CIRCULATION: 7.000 copies/edition 10 CFE points for pharmacists 6 CFE for assistant pharmacists
ROMANIAN PHARMACY COLLEGE PARTNERSHIP
78% of the Romanian pharmacists read “Farmacist.ro”**
* Market leader on publications dedicated to pharmaceutical market – Study made by PharmEc Software on a sample of 347 pharmacists from 305 pharmacies in 2008
** Based on qualitative and quantitive study made by Puls Media Network in november 2009 on a sample of 235 pharmacists
Part of
OUR SPECIALIZED OUR SPECIALIZED JOURNALSJOURNALS
Dedicated to pediatrics Dedicated to pediatrics specialistsspecialistsQuarterly JournalQuarterly Journal 2.000 copies/edition68 pagesLaunched in IX 2005 5 CME points5 CME points
Dedicated to oncology Dedicated to oncology and hematology and hematology specialistsspecialistsQuarterly JournalQuarterly Journal 1.000 copies/edition68 pagesLaunched in XII 2007 5 CME points5 CME points
Dedicated to Dedicated to gynecology and gynecology and obstetrics specialistsobstetrics specialistsQuarterly JournalQuarterly Journal 2.000 copies/edition68 pagesLaunched in VI 2005 5 CME points5 CME points
Dedicated to psychiatryDedicated to psychiatryspecialistsspecialistsQuarterly JournalQuarterly Journal 1.000 copies/edition68 pagesLaunched in VII 2005 5 CME points5 CME points
Dedicated to ENTDedicated to ENTspecialistsspecialistsQuarterly JournalQuarterly Journal 1.000 copies/edition68 pagesLaunched in XI 2008
Dedicated to specialists Dedicated to specialists treating infectious treating infectious diseasesdiseasesQuarterly JournalQuarterly Journal 1.000 copies/edition68 pagesLaunched in V 2005 5 CME points5 CME points
Part of
ALMANAH ALMANAH MEDICAL.ROMEDICAL.RO
KEY FACTS
ON THE MARKET: 3 yearsPERIODICITY: annuallyNUMBER OF PAGES: 228CIRCULATION: 30.000copies/editionDISTRIBUTION: national
33 chapters / 58 diseases
UNIQUE PRODUCTUNIQUE PRODUCT on the market dedicated to end-consumer
UNIQUE EDITORIAL CONCEPT
Written by professionals for end-consumer
Endorsed by medical specialists well-known at international and national level
Educating the consumer to adopt a healthy life-style
GUIDE GUIDE designed to help consumers PREVENT PREVENT and and IDENTIFY IDENTIFY dangerous diseases, as well as find adequate medical centers and specialists
2008 2009 2010
Part of
PULS MEDIA NETWORK PULS MEDIA NETWORK EVENTSEVENTS
n 50 MEDICAL EVENTS 50 MEDICAL EVENTS in 2009in 2009
n 7000 MEDICAL PROFESSIONALS7000 MEDICAL PROFESSIONALS enrolled in Medical Education Program in 2009
nn EXCEPTIONAL SCIENTIFIC PAPERS EXCEPTIONAL SCIENTIFIC PAPERS
n WELL-RECOGNIZED MEDICAL WELL-RECOGNIZED MEDICAL PERSONALITIESPERSONALITIES
n SPECIAL EVENTS ADAPTEDSPECIAL EVENTS ADAPTEDTO MARKET TRENDSTO MARKET TRENDS
82% of the participants at Puls Media Network conferences appreciated the scientific level as VERY GOOD in 2009*
*Quantitative and qualitative study made in 2009 on sample of 1.566 doctors participants at Puls Media Network conferences
Part of
REGIONAL REGIONAL CONFERENCESCONFERENCES
““Medic.ro” Medic.ro” ConferenceConference
CME points
““Farmacist.ro” Farmacist.ro” ConferenceConference
CFEpoints
MONTHLY EVENT organized in various counties
FREE PARTICIPATION of GPs
SCIENTIFIC TOPICS determined in co-operation with local Medical Colleges Key speakers are well-known medical
professors
OVER 4.500 GPs as participants from 33 cities in 2009
ONE-DAY EVENT organized in various counties
FREE PARTICIPATION of pharmacists and assistant pharmacists
TOPICS determined in co-operation with Romanian
College of Pharmacists
LOCAL AUTHORITIES INVOLVMENT (CAS, DSP, AMF)
OVER 1.012 PHARMACISTS as participants
from 7 cities in 2009
PARTICIPATION of most important pharma organizations (CFR,
ANM, Pharmacists’ Patronage)Part of
NATIONALNATIONAL FORUMS FORUMS
ACCESS TO THE LATEST DISCOVERIES ACCESS TO THE LATEST DISCOVERIES IN MEDICAL FIELD
SIGNIFICANT EVENTS DEDICATEDSIGNIFICANT EVENTS DEDICATED to a CERTAIN MEDICAL SPECIALITY
NATIONAL PARTICIPATIONNATIONAL PARTICIPATION OF MEDICAL SPECIALISTS’
86% of the participants at Puls Media Network forums appreciated the scientific level as VERY GOOD in 2009
PRESTIGIOUS MEDICAL PROFESSORSPRESTIGIOUS MEDICAL PROFESSORS.
EXCEPTIONAL SCIENTIFIC PAPERSEXCEPTIONAL SCIENTIFIC PAPERS
PRESENCE OF THE MOST IMPORTANT ROMANIAN MEDICAL ASSOCIATIONS AND ORGANIZATIONS
* Quantitative and qualitative study made by Puls Media Network on a sample of 512 doctors participants at Puls Media Network forums in 2009
Part of
DIRECT DIRECT MAILING andMAILING and E-MAILING E-MAILING
DIRECT MAILING
UP-DATED DATA BASE of 35.513 medical professionals
OVER 45 MEDICAL SPECIALITIES
FAST ACCESS at LOW COST
CUSTOMIZED campaigns adapted at customers’ needs
UP-DATED DATA BASE of 35.513 medical professionals
OVER 45 MEDICAL SPECIALITIES
FAST ACCESS at LOW COST
CUSTOMIZED campaigns adapted at customers’ needs
DIRECT E-MAILING
UP-DATED DATABASE of 5.919 medical professionals’ e-mails
SPECIFIC ON-LINE PRODUCTS (General Newsletters, Customized Newsletters, Dedicated Newsletters)
FAST ACCESS at LOW COST CUSTOMIZED campaigns adapted at customers’ necessities
CAMPAIGN EFFICIENCY directly measured
UP-DATED DATABASE of 5.919 medical professionals’ e-mails
SPECIFIC ON-LINE PRODUCTS (General Newsletters, Customized Newsletters, Dedicated Newsletters)
FAST ACCESS at LOW COST CUSTOMIZED campaigns adapted at customers’ necessities
CAMPAIGN EFFICIENCY directly measured
Part of
WEBSITE WEBSITE PULS MEDIA NETWORKPULS MEDIA NETWORK
www.pulsmedia.eu
COMPLEX PORTAL with medical information
THE LATEST MEDICAL NEWS and INFORMATION
FREE ACCESS to electronic versions of Puls Media Network journals
AGENDA of OVER 35 MEDICAL EVENTS dedicated to physicians and pharmacists
NEW! VERSION
LAUNCHED IN 2009
Part of
OTHER OTHER PULS MEDIA NETWORK SERVICESPULS MEDIA NETWORK SERVICES
CREATIONCOMPLETE SERVICES PORTFOLIO for preparing a general advertisement or a publication (project management, concept, layout, graphics elements) adapted to clients’ needs
COMPLETE SERVICES PORTFOLIO for preparing a general advertisement or a publication (project management, concept, layout, graphics elements) adapted to clients’ needs
DTPGENERAL SERVICES for publication preparation(layout, creation, graphics) or specific promotional materials
GENERAL SERVICES for publication preparation(layout, creation, graphics) or specific promotional materials
COPYWRITTING
DESIGN, EDITING AND ADVERTISMENT MATERIALS PROOF READING
DESIGN, EDITING AND ADVERTISMENT MATERIALS PROOF READING
EDITING AND PROCESSING
SERVICES for photo processing and editing
SERVICES for photo processing and editing
Part of
Electromagnetica Business Park, 266-268 Rahova Street,1st Building, 2nd Floor, A-D Axis, 5 District, Bucharest
Phone: (031) 425.40.40, Fax: (031) [email protected]
Part of
