2ND MOST ENGAGING

(comments oncompetitors)

BUSHLESSIGHUCKABEECRUZFIORINAPAUL

1ST MOST ENGAGING

(conversational-style)

SANDERSCARSONRUBIO

3RD MOST ENGAGING

(varied posts including

Spanish & gifs)

CLINTON

929,

191

23

%

NUMBER OFTWITTERFOLLOWERSAND INCREASESINCE JULY

843,

659

129

%

791,

381

60

5%

705,

941

11

%

607,

109

62

%

556,

837

31

%

419,

726

13

%

356,

485

0.

5%

354,

615

62

%

4,58

6,13

8

21%

4,69

6,09

7

52%

Who’s winning theTwitter Race?

TAXESIM

M

IGRAT

ION

SAME-SEX

MARRIAGE

EDUCATION - 2%ECONOMY - 1%

TRUMPCLINTON

RUBIO

CARSON

SANDERSPAUL

FIORINACRUZ

HUCKABEELESSIG

BUSH

Huge and DivisiveTrump comments more on IMMIGRATION than any other GOP candidate, and sporadically mentions TAXES in response to other candidates.

Sanders shares timely commentary on topics at the same rate the US populationdiscusses them. He frequently comments on TAXES, IMMIGRATION, and the ECONOMY.

Covering all BasesClinton touches on all the major topics of interest, reinforcing her stand on

SAME-SEX MARRIAGE, the ECONOMY, and IMMIGRATION – often in English and Spanish.

Laser-FocusedPaul keeps his commentary primarily focused on TAXES and the ECONOMY, with a nod to IMMIGRATION in response to Twitter users.

Ground to CoverPeople are hardly tweeting at Lessig about any of the major topics, with Lessig mainly addressing TAXES.

Small and Managed

Plays to His StrengthsLike other GOP candidates Bush reinforces his stand on TAXES and IMMIGRATION

but di�erentiates himself as one of the few GOPs discussing ECONOMY.

Man of the People?

Despite people tweeting at Rubio about immigration more than other topics, he doesn't bite - among the major topics discussed, Rubio only posts about TAXES.

Silence is Golden

Though he doesn’t tweet often, he keeps topics varied – one of the few GOP candidates also posting about SAME SEX MARRIAGE in addition to the ECONOMY and IMMIGRATION.

Knows His Audience

48%

17%

31%

Top Candidate Chatter on Twitter

These candidates are hardly tweeting about the main topics people discuss;

keeping the conversation mostly to TAXES and occasionally IMMIGRATION.

§ Source: Social listening around candidates and main topics of concern among the US Population. *Sources include Brandwatch and Socialtools. Socialtools is a global proprietary app deployed by Performics as part of Publicis Groupe to extract insights and create benchmarks to build presence in the social space and drive high-performing brand experiences.Twitter data from July 1, 2015 – October 31, 2015. Note: Some candidates have been omitted due to insu�cient volume for analysis.

2ND MOST ENGAGING

(comments oncompetitors)

TRUMPTop US Population Chatter on Twitter