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© 2015 Ipsos.
THEN NOW
NEXT
SCOTLAND
#IpsosScot20
© 2015 Ipsos.
SCOTLAND
THEN &
NOW Ben Page
Chief Executive
Ipsos MORI
© 2015 Ipsos.
In 1995
Three SNP MPs
in Parliament
Ipsos MORI
Scotland founded
Skye Bridge
opened
Braveheart
released.
Unchained Melody
by Robson &
Jerome biggest
selling single
© 2015 Ipsos.
In 2015
SNP landslide:
55 Mps out of 59
UNESCO gives
World Heritage
status to the
Forth Bridge
Ipsos MORI
Scotland turns 20
Star Wars: The Force
Awakens released.
Uptown Funk by
Mark Ronson
biggest selling single
(so far)
© 2015 Ipsos.
What worries us – then and now… What would you say is the most
important issue facing Britain today?
1996 1996 & 2015 2015
Unemployment/
Lack of industry
Crime
& Law
EU/
Europe
Education/
Schools
Immigration
Poverty/
Inequality
NHS/
Hospitals
Defence/
International
terrorism
Economy
Source: Ipsos MORI Issues Index (2015)
© 2015 Ipsos.
A few more people
5,103,690
1995
5,347,600
2014
Source: National Records of Scotland (2015)
© 2015 Ipsos.
A bit older
55%
30%
15%
48%
34%
18%
% under 40 % 40 to 64 % over 65
1995 2014
Source: National Records of Scotland (2015)
© 2015 Ipsos.
A bit less white
2001 2011
Percentage of population with ‘White Scottish’ ethnicity
Source: Scottish Census (2011)
88% 84%
© 2015 Ipsos.
Religion dying out?
27.8%
42.4%
15.9%
6.9%
0.8%
0.7%
36.7%
32.4%
15.9%
5.5%
1.4%
1.1%
No religion
Church of Scotland
Roman Catholic
Other Christian
Muslim
Other religion
2001 2011Source: Scottish Census (2011)
© 2015 Ipsos.
Lots more single parents
11%
2001
19%
2011
Source: Scottish Census (2011)
© 2015 Ipsos.
GDP is up…
1998 2014
GDP per capita
84.2
103.8
Source: Scottish Government National Statistics (2014)
© 2015 Ipsos.
Average house price in Scotland
1995 2015
100
£ 165,903
Source: Registers of Scotland (2015)
300
© 2015 Ipsos.
Concern about housing is up
39%
1999
Buying a property with
a mortgage
30%
2014
5%
1999
Private rent
14%
2014
Source: Scottish Household Survey (2014)
© 2015 Ipsos.
Average earnings
£ 27,045
1999 2014
£ 16,914
Median gross annual earnings
Source: ONS (2015)
© 2015 Ipsos.
How are you and your household managing financially these days?
Quite well / very well
44%
1999
52%
2015
Source: Scottish Household Survey (2014)
© 2015 Ipsos.
Poverty down? Approximate number of individuals living in households with
below 60% of median income
1,000,000
1995
800,000
2015
Source: ONS (2015)
© 2015 Ipsos.
But persistent in-work poverty
1998 / 1999 2013 / 2014
Working age adults living in poverty, living in a household with
at least one adult in employment
47% 50%
Source: ONS (2015)
© 2015 Ipsos.
Happiness unchanged… All things considered, how satisfied are
you with your life as a whole nowadays?
8.06 8.04 8 7.95 8.05
2007 2009 2010 2011 2013
On a scale of 1 to 10
(1 = extremely dissatisfied
10 = extremely satisfied)
Source: Scottish Social Attitudes survey (2014)
© 2015 Ipsos.
Landline phone
Mobile phone
Home
computer
Dishwasher 35%
87% 86%
32%
75%
20%
38%
We have a lot more stuff…
1999 2013
93%
Ownership of consumer durables
Source: ONS (2015)
© 2015 Ipsos.
Which changes faster and faster
2010 2015
Any mobile phone
Smartphone
96%
69%
81%
16%
Source: Ipsos MORI Tech Tracker (2015)
© 2015 Ipsos.
Households with internet access
2003 2014
42%
80%
Source: Scottish Household Survey (2014)
© 2015 Ipsos.
Living longer
1995 2015
Women
Men 72
78
77
81
Source: National Records of Scotland (2015)
© 2015 Ipsos.
Fewer fried Mars bars?
2004 2013
13,292
10,112
Source: National Statistics (2014)
No. of deaths from heart disease
© 2015 Ipsos.
£ 3,951
£ 2,276
Selling more whisky to foreigners
1995 2014
Global export of Scotch
Whisky (£ million)
Source: Scotch Whisky Association (2015)
© 2015 Ipsos.
Less drinking in Scotland
1995
20
6
14
7
2014
Average weekly alcohol
consumption in units
Women
Men
Source: Scottish Health Survey (2015)
© 2015 Ipsos.
Fewer cigarettes
1995 2014
35% 22%
5% e-cigarette
Source: Scottish Health Survey (2015)
© 2015 Ipsos.
Young no longer revolting Ever smoked, drunk alcohol, taken drugs: 1996 - 2013
1996 2013
Ever
drunk alcohol
Ever
smoked
Ever
taken drugs
64.5%
49.5%
52.2%
22.5% 21.3%
11.4%
Source: SALSUS (2014)
© 2015 Ipsos.
Better behaved
Total convictions per 10,000
population of under 18 year olds
0
500
1000
1500
2000
2500
1996 2013
Source: Scottish Government (2015)
© 2015 Ipsos.
Less dangerous
1995 2014 - 2015
150
59
Number of homicide victims in
Scotland
Source: Scottish Government (2015)
© 2015 Ipsos.
Confidence in the police to prevent crime
2008 - 2009 2012 - 2013
46% 48% 50% 56%
2009 - 2010 2010 - 2011
Source: Scottish Crime and Justice Survey (2013)
© 2015 Ipsos.
65% 72%
1996 2012 - 13
Safer neighbourhoods % feeling safer in their neighbourhood after dark
Source: Scottish Crime and Justice Survey (2013)
© 2015 Ipsos.
In conclusion…
• More confident
• Safer
• Healthier
• Wealthier
• Optimistic about the future
• Here’s to the next 20 years!
Thank you [email protected]
benatipsosmori