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Campaign strategy
Presentation
1.Concepts
2.Launch and Planning
3.Five Strategies
4.Questions
1.concepts
Strength vs. Weakness
Focus on Objectives
Being Offensive – Not Defensive
Keep it Simple
Wise Use of Resources
Leadership + Command= Central Decision Making
Maintain Secrecy
Use Surprise
2. LAUNCH AND PLANNING
Questions & Evaluation
1.District Analysis2.Vote History & Trends3.Voter Registration Trends4.Candidate Profiles5.Political Environment6.Media Analysis7.Fundraising Needs
SWOT Analysis
3. Five strategies
3. Five strategies
1.What Message?2.What Order?3.When?4.How?5.If?
One: Positioning Strategy
“What is your message?”
Personal Qualities + FlawsPhilosophy
PartyPositions
“This is the Reason I am Running for Office”
Two: Message Sequence Strategy
Ignore = Positive Start to Finish
Classic = Positive -Contrast/Negative – Positive
Aggressive = Positive – Negative -Respond – Positive or Negative
Attack = Negative – Positive - Negative
Three: Timing & Intensity
“When and How Should I Act?”
1.Fear the Turtle
2.Start Big – End Big
3.Sneak Attack
4.Bunker Hill
Four: Mobilization Strategy
“Who is Going to Vote for Me?”
1.Conventional
2.Base
3.“More of My Voters” An Extraordinary Number
Five: Opportunity StrategySet a Trap
“Box ‘Em In”Technology Advantage
Overwhelm with Critical MassDivide & Conquer
4.questions?
Marc A. Ross
(949) 373-6449(703) 598-3242
Blog @ Advocacy 2.0advocacytwopointzero.blogspot.com
Twitter@microadvocacy
@amplifico