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Campaign 2018
Andreia Treptow
Charitable, non-profit society that help children since 1957
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Create a New Brand
Attract More Donors
Create More Awareness in the community
Fonts:https://biv.com/article/2012/12/dissecting-donor-demographicshttps://www.sparc.bc.ca/wp-content/uploads/2017/12/2017-BC-Child-Poverty-Report-Card.pdf
- Baby boomers (45 to 64) who were married and had completed a post-secondary diploma or university degree.
- More than $100,000 in household income- Woman 82.4% vs 77.8% of men- Didn’t have children or had adult children that no longer lived at home.
Hero: Strength, competence, courage. Take action.
Caregivers: Parent, helper, supporter, helpers, compassion, generosity
Everyman: Connecting, down to earth, empathy
Sage: to use intelligence and analysis to understand the world. Seeking out information and knowledge. To find the truth
Logo
Color Concept: Idea:
Colors:
Visual Identity
Website ReDesign
Facebook ReDesign
These might be things like “high quality,” “expensive,” “trustworthy.”
Any questions?
