New Advertising Campaign

By Qingyang Zheng

Brand Background

Founded:

Industry

Products

Parent

Founder

CEO

Website

1975

Retail

Clothing

Inditex Group

Amancio Or tega

Pablo Isla Alvarez de Tejera

http://www.zara.com

The primary operation of Zara

do with clothes for all individuals and of all ages

What does ZARA do

Background of Cloth Industry

Various players

Adapted rigorous strategies

Objective

Get as many people as possible to know the Zara’s products. At the same time, these people should

also be shown that they can acquire the products which are on

offer.

The target market the products

for all individuals and of all ages

the prices the commodities

mid range.

A significant number of individuals can own the clothes.

Strategies for Zara

Do with Technology

Establish a significant presence on the internet

1) Website should be optimized

2) Partner with search engine companies

3) Have a presence on popular social network

sites

Budget

The marketing activity is one which can take quite a lot of financial

outlay. However, the most important thing is to ensure that the message

gets to the intended audience.

Budget

Six Million Dollars

1) web presence

2) The web platform customers use for the purpose of making their purchases

3) Establish portals for the various countries

Works Cited

Luther, William M.. The marketing plan how to prepare and implement it. 3rd ed. New York: AMACOM, 2001. Print.

Sheehan, Brian. Online marketing. Lausanne: AVA Academia, 2010. Print.