Top Mobile App Localisation Tools

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Artefacts from TechAhead @Copyright 2016

- By Manoj Verma (C.T.O., TechAhead)

INTRODUCTION

As the market for apps increases exponentially it becomes imperative to adapt the existing and new apps to the local market to expand user base. To this end app developers have tried to localize their apps to reach out to greater user base.

But what are the advantages of localizing an app? Localizing an app makes it more user friendly and relatable. It might involve translation to many local languages which is an ongoing task. If an app is not localized, local users may not relate to it and ultimately shift to a more user-friendly app. Hence localization of an app is extremely essential. This leads us to choosing the right locatiosation tools to be used for this purpose.

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INTRODUCTION

Following is a list of the top app localization companies today:

•Tethras

•Applingua

•OneSkyApp

•Getlocaliation

•POEditor

•LocalizeDirect

•Babble-On

•ElLoco

•PhraseApp

We have outlined a brief about the salient features, languages supported, pros and cons and tool prices of each localization company above.

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TOP MOBILE APP LOCALIZATION TOOL

- Tethras

Tethras is a mobile app localization company based in Mountain View, US and Dublin, Ireland. It was founded by Brian Farrel and Brendan Clavin in 2010. It is a pioneer in the field of localizing apps to different markets. It uses Cloud technology for seamless integration and translation of an app. Tethras has first-hand knowledge and expertise in the field of app development which enables it to overcome the challenges faced during app localization.

Pricing: Price ranges between $0.12 per word (for a basic plan) to $0.30 per word (for a specialist plan)

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Languages Supported: Spanish, German, Russian, Italian, French, Dutch, Swedish, Polish, Danish, Hungarian, Czech, Finnish, Norwegian, Portuguese, Catalan, Croatian, Ukrainian, Romanian, Slovak, Chinese (Traditional and Simplified), Japanese, Korean, Turkish, Arabic, Thai, Hebrew, Vietnamese, Indonesian, Malay, French (Canadian), Spanish (Mexican), English (Australian, British, US, Canadian).

Advantages of Tethras Tools:

• Tethras localization tools can be used without paying any first-time registration fees.

• They lay emphasis on app translation

• They support original format of resource files like .strings, .xliff, .plist, .sub, .sbv, .xml, .resx, .resw, .resjson, .txt, .html, .properties

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• They support common platforms like iOS, Windows phone, Android, Blackberry

• Tethras tools are Cloud based

• Tethras has an experience of more than 5 years in this market.

Disadvantages of Tethras Tools:

• Tethras accepts payments through PayPal only

• The minimum cost is about$4.99 per language

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- AppLingua

Applingua is based In Cardiff, UK and boasts of clients like Pixelmator, Sprout, iDraw, Flipps Media and many other top apps in the market today. It was founded in December 2010 by Robert Lo Bue. Although it has a modest staff but it has managed to capture a major share in app localization market.

Pricing : $0.18 per word ( for standard plan), $0.23 per word ( for Pro Translation plan ), price on application (POA) on request.

Languages Supported : German, French, Spanish, Italian, Dutch, Turkish, Portuguese, Russian, Chinese, Japanese, Korean, Arabic.

Advantages of Applingua Tools:

• Applingua localization tools can be used without paying any first-time registration fees

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• They also translate metadata (description and keywords)

• They support original format of resource files like.strings, .xliff, .xml, resx, txt, .html, .properties, .docx, .xlsx, .po

• They support common platforms like iOS, Windows phone, Android, OSX

• Applingua accepts payments through credit card, PayPal and wire transfers.

Disadvantages of Applingua Tools:

• They have no Cloud based solution to submit resource files.

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- OneSkyApp

OneSkyApp is a Cloud-based translation platform which translates mobile apps, websites and documents. It is based in Hong Kong and has a branch in San Francisco, US too. It was founded in 2010 by Loki Ng. Among its clients are apps like Scribd, British Council, Change.org, Yummly, Day One, Moves, Hootsuite, VSCO, Dubsmash, CrossyRoad, Viber, SoundHound and many others.

Pricing

• Prices range from $0.05 per word to $0.17 per word (for manual translation)

• Free plan is available for a team of 5 translators, $99/month for a team of 25 members and $299/month for a team of up to 100 members.

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Languages Supported:

Afrikaans, Amharic Arabic, Azerbaijani (Azerbaijan), Basque (Spain), Belarusian (Belarus), Bengali (India). Bulgarian (Bulgaria), Catalan, Chinese Simplified, Chinese Simplified (China), Chinese Traditional, Chinese Traditional (Hong Kong), Chinese Traditional (Taiwan), Croatian, Czech, Danish, Dutch (Belgium), Dutch (Netherlands), English (Australia), English (Canada), English (India), English (United Kingdom), English (United States), Estonian (Estonia), Filipino, Finnish, French (Canada), French (France), German (Austria), German (Germany), Greek, Hebrew, Hindi (India), Hungarian, Indonesian, Italian (Italy), Japanese, Kannada (India), Korean, Kurdish, Latvian (Latvia), Lithuanian (Lithuania). Macedonian (Macedonia), Malay, Malayalam (India), Norwegian Bokmål, Oriya (India), Persian (Iran), Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian (Russia), Serbian (Serbia), Slovak, Slovenian (Slovenia), Spanish (Argentina), Spanish (Latin America), Spanish (Mexico), Spanish (Spain), Swedish, Tamil (India), Telugu (India), Thai Turkish, Ukrainian, Urdu, Vietnamese

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Advantages of OneSkyApp Tools:

• The tools are Cloud-based.

• OneSkyApp tools give direct quote for translation.

• Localization updates are available over-the air-plug.

• iTunes App Store and Google Play integration can be integrated for better translation and description.

• SDK is available for capturing and tagging app content for translation.

• They support more than 30 original format of resource files like .xml , .strings, .yml, .po and others.

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• They support common platforms like iOS, Windows phone, Android, Blackberry.

Disadvantages of OneSkyApp Tools:

• As OneSkyApp is based in Hong Kong and there is greater time difference, processing of orders may get delayed.

- GetLocalization

GetLocalization is an app translation company based in Helsinki, Finland. It was founded by Jari Herrgard in 2009. It translates apps, websites and documents. It provides a good platform for developers and translators to work in collaboration and create a good product.

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Content can be translated by professional translators provided by GetLocalization or by translators on the client’s side. GetLocalization has a large client base ranging from small companies to Fortune 500 companies.

Pricing:

• Price plans range from $8 to $249 per month based on content volume and number of projects in the plan.

• Professional translation prices are available on demand.

• Continuous translation plans are available on request by the client

Languages Supported: English (UK, US), all major European languages, as well as Chinese and Japanese.

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Advantages of GetLocalization Tools:

• The tools are Cloud-based.

• GetLocalization tools give direct quote for translation.

• They support common platforms like iOS, Windows phone, Android in a single project.

• They have a special memory feature which enables users to share and re-use previously translated content.

• They have support for specific glossaries.

• They offer free trial of 30 days to users.

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Disadvantages of GetLocalization Tools:

• The demo video available is not watchable in its default size and cannot be expanded to full-screen.

- POEditor

POEditor was launched in 2012 by Mihai Basalic. It is a web-based translation platform designed to localize web content, apps and games easily. It is owned by Code Whale Inc. and has prestigious clients like Pebble, Siemens, IKEA, Red Bull, Nissan and others.

Pricing:

• It is available free for up to 1000 code strings import.

• Prices range from $15 per month (for the basic plan) to $199.99 per month ( for the Enterprise plan). Prices are based on the number of code strings imported.

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Advantages of POEditor Tools:

• They have a special memory feature which enables users to share and re-use previously translated content.

• They support original format of resource files like .po, .pot, .strings, .xliff, .xml, .properties, .resx, .resw, .xls, .xlsx, .json

• They have GitHub and Bitbucket integration.

• It offers free open source localization.

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Disadvantages of POEditor Tools:

• There is no automatic notification system where contributors are informed about changes made by the users. They have to be notified manually.

• POEditor does not specify the languages it supports.

- LocalizeDirect

LocalizeDirect is based in Sweden and specializes in localization of games. It was founded in 2010 and is a member of Swedish Games Industry organization and the UK Interactive Entertainment Body. It provides Cloud-based Saas Solution to localize games quickly. It has on its list of clients many games-based studios like Microsoft, Capcom, NCSoft, Deep Silver and many others. LocalizeDirect has managed to procure $708K through 2 funding rounds.

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Advantages of POEditor Tools:

• LocDirect tools are available to translate games during development itself.

• They are focused on mobile games application.

• A free StoreFront tool is available for app description translation.

• There is no minimum fee to be paid for using professional translator service.

Disadvantages of POEditor Tools:

• The languages supported and pricing of tools is not mentioned on the website.

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- Babble-on

Babble-on was founded by Benjamin Zadic in 2004 in San Francisco,US. it offers copyrighting service and app translation tools. It specializes in app description and press-release writing. Babble-on employs a team of about 150 native language speakers who assist its professional translators for creating a high quality product.

Pricing: It charges $0.21 per word ,$99 per app description and $299 per press release.Payments are accepted through PayPal, major credit cards and Bitcoin.

Languages Supported:More than 40 languages are supported.

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Advantages of Babble-on Tools:

• Their translators are native speakers.

• They support original format of resource files like .xml, .strings, .xliff, .html, .txt, .csv, .resw, .resx, .rrc, .properties, .po, .pot, .xliff, .xlf, .md, .rtf, .ts, .dklang, .lng, .dtd, .json, .yml, .yaml, .ini, .sbv, .srt

• No monthly or subscription fee is to be paid.

• Step by step guidance is given to new developers for localizing apps.

• Babble-on assigns the same native translators for a particular app to ensure consistency through the development process.

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• They translate and adapt new iTunes App Store words set.

Disadvantages of Babble-on Tools:

• Babble-on can translate only a limited number of apps at the same time due to limited staff.

- ElLoco

ElLoco was founded in 2014 in Walnut, US. It focuses on localizing apps by combining professional translators work with automated translation. A special feature of ElLoco tool is its Visual Context feature which allows developers to view and edit content directly in an iPhone screen simulation using any browser. ElLoco has managed a funding of $2.3M.

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Pricing:

• A free plan is available for translation of 10,000 words to 2 languages in a single app.

• A plan of $20 per month for translating 20,000 words to unlimited languages for 3 apps.

• A plan of $100 per month for translating 60,000 words to unlimited languages for unlimited apps.

• A Pro plan for more than 60,000 words is available on request.

Languages Supported: Any language using English, French, German, Japanese, Spanish, Portuguese, Russian, Italian, Korean, Chinese (simplied), Dutch, Chinese(Traditional)

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Advantages of ElLoco Tools:

• It offers quick app translation support.

• It enables simultaneous translation to many languages.

• It updates ongoing translation support.

Disadvantages of ElLoco Tools:

• ElLoco is relatively new in app translation market and hence has no proven track record.

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- PhraseApp

PhraseApp was founded in 2012 in Hamburg, Germany by Frederik Vallert. It is an online platform for translating mobile and desktop apps and websites. It has prestigious clients like Wimdu.com, SponsorPay and BangTheTable, MeetUp, XING and many others.

Pricing :

• A plan of $25 per month for translating 20,000 words in a single project.

• A plan of $59 per month for translating 50,000 words in unlimited projects and change history.

• A plan of $125 per month for translating 1,20,000 words in a unlimited projects, change history and translation memory.

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• A plan of $249 per month for translating 2,50,000 words in a unlimited projects, change history, translation memory and extended stats.

• A plan of $499 per month for translating 2,50,000 words in a unlimited projects, change history, translation memory, extended stats and draft.

Languages Supported: It supports 24 languages.

Advantages of PhraseApp Tools:

• They are web-based.

• They offer free trial and demo.

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• They support original format of resource files like .yaml, .json, .po, .properties, .xliff, Android, iOS, ResX

• They have API access.

• They have a Translation memory feature which enables users to share and re-use previously translated content.

• They have facility to track file development changes and recover previous.

• They offer collaborative workplace for users’ translators team.

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Disadvantages of PhraseApp Tools:

• PhraseApp doesn’t offer professional translation service like its competitors. It is strictly a platform for users’ translators.

• The list of languages supported and pricing is not mentioned on its website.

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